What b pop! Is All About
Everyone needs a healthy breakfast to kick-start their day, so
we decided to create a nourishing food that was quick and easy, and in the form
of our favorite frozen treat.
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b pop!s are made with all natural, organic, whole foods. We are using the best ingredients to nourish and love your body from the inside out. Because b pop!s are frozen, we don’t have to use any preservatives or filler ingredients. You’re only getting the nutrients you need that give you energy throughout the day, and none of the processed sugar and empty calories that leave you feeling drained. We’ve created 6 awesome flavors and have options that are paleo, vegan, raw, and nut free.
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Who We Are
b pop! was started by three women who are passionate about making
healthy, fast, and tasty choices available to the public. Our team has the
knowledge and experience to successfully and strategically implement the growth
of b pop! into a distributed product. With strong expertise in frozen food,
marketing, and retail, our team consists of a vegan chef, a frozen food
entrepreneur, and a branding and visual artist. We are dedicated to making b pop! a household name.
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Melissa Tallent Victoria
Melissa is a retail brand designer and packaging/signage artist. After spending 3 years as an artist and designer with Whole Foods Market, Melissa left so she could work with independent retail concepts and socially conscious businesses.
Her passion for b pop! comes from a personal battle with an eating disorder and resulting desire to see people stop dieting and start eating nutritious, yummy food that they love.
Tallent studied International Business at Franklin University Switzerland, and while attending school she fell in love with the quality of European food. After graduation she returned stateside and started working in Marketing and Business Development for the next seven years before taking a leap to start her own small frozen foods company, RICCA. She's owned and operated RICCA, a gelato sandwich company for the past two years.
Victoria attended culinary school at Le Cordon Bleu in Austin and is classically trained. She started her career with Snap Kitchen. Her passion for vegan food began when she worked as a personal chef, providing nutritious and health centric meals for a vegan family. She then worked at Flow Juice Bar and helped to create their vegan choices and snacks. She left Flow to start b pop! and is the culinary force behind our 6 amazing flavors. She will begin studying holistic nutrition this fall.
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What We Need
We need your help to get b pop! out into the world and into your
hands! To make this possible, we need to invest in inventory, equipment, and
marketing. Until now we have used personal savings to fund the research
and development of our popsicles and the working capital required for sales and
minimal packaging. However, we need a significant investment in inventory
if we want to ramp up production and reach the shelves of grocery stores.
Our current inventory consists of the highest quality organic ingredients and
packaging. We need to invest in equipment in order to produce b pop!s in
larger quantities. This equipment includes an industrial food processor,
a walk-in freezer for storage and point-of-sale freezers to distribute and show
our product at retail locations.
The Breakdown
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We have used social media and farmers markets to
promote our brand and establish our local presence. However, we need additional
funding to get to the next level. We bought and refurbished a vintage
popsicle cart, or b-cycle, to promote our brand. Our customers love it. We plan to purchase two
additional b-cycles to continue spreading the b pop! love.
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Imagine these little boxes of happiness in a grocery store near you!
What You Get
We've come up with some super fun and interactive
perks for investors that range from $5 to $5,000, so there should be something for
everybody! From launch party invites to our three co-founders serenading you,
to a group b pop! exercise class that's guaranteed to make you sweat! We can't wait to interact with our funders and meet you!
How We Are Making An
Impact
Our mission is to help build a better, tastier, healthier
world one b pop! at a time. We’re not into dieting, but we are into nourishing
our bodies with whole, organic ingredients. We all lead fast paced lives in creative industries and felt
that there had to be an innovative and quick breakfast snack that we could eat
on the go. We wanted it to be healthy and leave us feeling energized, while
being super tasty at the same time. That’s why we created b pop! We’ve made it
simple for you and your whole family to lead a healthier life on the go with
flavors everyone will love.
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b pop!
