Support Us in Transforming Preventive Care For Children Through Personalized Nutrition Advice. 

 is a nutrigenomics (nutrition meets genomics) technology that uses the DNA data found in a child's saliva to analyze more than 40 nutrition and metabolism traits and  generates personalized nutrition recommendations. These recommendations are presented in a nutrition report that parents and caregivers can use to address their child's specific nutritional needs and help them lower their risk of developing different chronic diseases by providing adequate amounts of vitamins and minerals. 

Learn more about BabyNome

The BabyNome computational nutrigenomics technology has been developed based on decade of scientific research and the integration of hundreds of peer-reviewed genome-wide studies worldwide linking 2000+ genetic variations (known as SNPs) to more than 200 nutritional and well-being traits. The BabyNome Personalized Nutrition Report presents the most important nutritional and metabolic traits that are implicated in preventative health.

Learn more about the Technology 

BabyNome uses Ancestry.com for genetic testing. All the test needs is a sample of your child's saliva and the process is completely pain and hassle free. BabyNome packages are offered either with or without genetic testing, depending on whether you have already done a test for your child or not. 

If you do not have a genetic report for your child, we can order one for you for an additional $99. You will then receive a testing kit with instructions which simply asks for your child's saliva sample. Once your DNA sample has been processed (6-8 weeks), BabyNome will use the resulting genome data to provide you with your selected report package.

There are three easy steps:

1. Order your package and Register with BabyNome 
2. Receive a DNA testing kit  and return saliva sample to them. 
3. Once DNA testing results are ready, view your BabyNome Total Nutrition Report on our platform within 24 hours. 

As co-founders of BabyNome, Raya and Ali's motivation to understand their children's health and well-being needs led to the development and launch of BabyNome Nutrigenomics Technology. They were determined to provide a service that allowed parents like themselves to have access to reliable personalized nutrition plan enabling them to make the right choices for their children's long-term health.

We are raising $25,000 to (1) optimize BabyNome's report design so that it allows parents to use the information in the most effective way; and (2) deliver the message to at-risk communities. Our campaign's fundraising goal is set based on what we would need to tackle both of these fronts simultaneously. However regardless of the amount raised, we will be able to deliver the promised perks of our campaign.  

Our goal is to make high-quality genomics analysis accessible to as many parents as possible. Our approach to pricing and delivery of reports marks a sharp departure from the current convention. Offering more than 40 nutritional and metabolism traits for under $100 (plus the cost of genetic test which cost $99) makes BabyNome an affordable investment in their child's health and well-being for a significant proportion of households with children.  

We believe this level of personalization will revolutionize the way we look at nutrition and well-being advice and allow parents to customize their approach to their children's diet and eating habits. As new scientific research becomes available, we will continue to integrate and enrich our knowledge base to update the reports and provide more predisposition analysis for well-being traits. 

   Raya Khanin, Ph.D., Co-Founder and ​Chief Scientific Officer

Raya ​is BabyNome's lead for computational genomics and scientific research. She is a senior scientist at the Memorial Sloan Kettering Hospital Bioinformatics Core and has more than 20 years of experience working with some of the world’s leading life scientists and clinicians on linking DNA data to hundreds of biological and genetic traits. As an internationally recognized scholar, Raya is the author/co-author of more than 100 peer-reviewed scientific publications with 5200+ citations on bioinformatics, computational biology and genomics. Raya received her PhD from Weizmann Institute of Science (Israel) and was a recipient of the Royal Society's Dorothy Hodgkin Fellowship (UK). ​

     Ali Mostashari, Ph.D.,Co-Founder and Chief Executive Officer

​​Ali  serves as BabyNome's Chief Executive. From 2008-2014, Ali served as an Associate Professor and Program Director of Sociotechnological Systems at Stevens Institute of Technology in Hoboken, New Jersey where he led its Smart Cities Consortium. From 2004-2008, Ali was a Senior Strategic Adviser to the Assistant Secretary General for Africa at the United Nations Development Programme where he had oversight for over $1.2 billion in annual development resources. Ali has authored and co-authored of more than 80 peer-reviewed academic papers and books focused on complex systems. He received his Ph.D. from the Massachusetts Institute of Technology.

See our full team

 Can't contribute right now? There are a lot of other ways you can help us. 

1. Help spread the word about our campaign on your social media
2. Tell parents of young children in your family and friends circle about us
3. Blog about BabyNome and this campaign