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Bust A Move: Sports Bras to Support Busty Athletes

We engineer sports bras for busty teen athletes so they can stay off the sidelines and in the game.

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Bust A Move: Sports Bras to Support Busty Athletes

Bust A Move: Sports Bras to Support Busty Athletes

Bust A Move: Sports Bras to Support Busty Athletes

Bust A Move: Sports Bras to Support Busty Athletes

Bust A Move: Sports Bras to Support Busty Athletes

We engineer sports bras for busty teen athletes so they can stay off the sidelines and in the game.

We engineer sports bras for busty teen athletes so they can stay off the sidelines and in the game.

We engineer sports bras for busty teen athletes so they can stay off the sidelines and in the game.

We engineer sports bras for busty teen athletes so they can stay off the sidelines and in the game.

Alison Leddy
Alison Leddy
Alison Leddy
Alison Leddy
1 Campaign |
Columbus, United States
$11,915 USD by 164 backers
$11,636 USD by 160 backers on Jan 3, 2021

Our Mission

Bust A Move is an athletics equipment company dedicated to keeping all girls active, regardless of body type. Using mechanical engineering principles, we have designed a supportive, patent-pending sports bra to meet the specific needs of busty athletes. We believe sports bras are sports equipment™ and that, with the right equipment, girls can tackle any challenge and face any competitor with comfort and confidence.

Help us cross the finish line to production with a contribution today! Click "Back It" or select a Perk to support busty athletes and Bust A Move. 

Our Problem

Studies show that over 50% of girls drop out of sports by the age of seventeen, and one major reason for this is breast development. The UK Journal of Adolescent Health found that 73% of busty girls cite their breasts as a deterrent to exercise. Yet major brands fail to build products specifically for busty athletes. They design sports bras with the industry standard of B cup, even while the average bra size in the United States is DD. As a result, busty athletes often wear two, three, even six sports bras at a time to create the support they need to perform.

Our Solution

Bust A Move's bra is designed by a busty athlete-engineer who prioritizes function over fashion.  We believe sports bras are sports equipment™ as opposed to intimates or underwear. Sports bras are as essential to an athlete as cleats or shin guards. Our patent-pending design minimizes the Moment of Inertia, which is the resistance to a change in motion. With more Inertia, there is more breast bouncing and, therefore, more pain for the athlete. Our sports bra design also addresses several other problems that our target users have, including stress on the neck and difficulty putting bras on and off. We’ve engineered our sports bra to solve multiple problems in one, easy-to-use, accessible product. 

The Bust A Move sports bra has three key features designed to minimize inertia. 

Adjustable Band: Support starts from the bottom up with our adjustable band, which takes some of the strain off the shoulders and reduces total displacement. 

Encapsulation Layer: While the outer layer compresses the breasts, the inner encapsulation layer redistributes the weight across the chest to prevent cleavage and side-to-side movement. 

Dispersive Straps: We added dispersive straps to the bra’s traditional racerback design to increase its surface area on the shoulders, which in turn decreases back and neck tension. 

Our Plan

To date, we've made product samples by collaborating with amazing female designers, we've submitted a patent application for our design, and we're working with a team of engineers to test our sports bra to ensure it is the best on the market.  

While we're finishing product development and testing, we need some funding to keep the momentum going. We're offering merchandise for your donation to welcome you to the Bust A Movement and say thank you for all of your support! 

Our Team 

Alison Leddy is the Founder & CEO of Bust A Move. She has a mechanical engineering degree from the University of Notre Dame, as well as start-up experience through the Venture for America Fellowship program. We have volunteers and collaborators with experience from ESPN, Under Armour, Project Runway, the University of Oxford, the University of Notre Dame, and more.  

Your Impact

Your generous contribution will allow us to hire a grading specialist, who will take our pattern and ensure that every busty athlete can get the support she deserves. This is a necessary step to take before we can send our sample to a manufacturer. If we raise more than our goal, we plan to offer multiple color options: white, black, and a bonus color! 

Unable to contribute at this time? We totally get it - it's been an incredibly difficult year. You can still support Bust A Move by sending this campaign to at least five friends and posting it on your social media. Don't forget to follow us on Instagram and Facebook!

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Choose your Perk

Level: Fan

Level: Fan

$25 USD
Become a Fan with a $25 donation and receive a Bust A Move sticker pack.
Included Items
  • Sticker Pack
Estimated Shipping
January 2021
55 claimed
Ships to United States of America
Level: Super Fan

Level: Super Fan

$50 USD
Become a Super Fan with a $50 donation and receive a Bust A Move mug.
Included Items
  • Mug
Estimated Shipping
January 2021
37 claimed
Ships to United States of America
Level: Team Captain

Level: Team Captain

$100 USD
Become a Team Captain with a $100 donation and receive a Bust A Move baseball hat.
Included Items
  • Baseball Hat
Estimated Shipping
January 2021
28 claimed
Ships to United States of America
Level: All Star

Level: All Star

$250 USD
Become an MVP with a $250 donation and receive a pair of Bust A Move joggers and a tote bag.
Included Items
  • Tote Bag
  • Joggers
Estimated Shipping
January 2021
8 claimed
Ships to United States of America
Level: MVP

Level: MVP

$500 USD
Become an MVP with a $500 donation and receive a pair of Bust A Move joggers, a tote bag, a sticker pack, and a mug.
Included Items
  • Sticker Pack
  • Mug
  • Tote Bag
  • Joggers
Estimated Shipping
January 2021
1 claimed
Ships to United States of America
Level: GOAT

Level: GOAT

$1,000 USD
Become the GOAT with a $1000 donation and receive all of the Bust A Move merchandise! This includes a pair of joggers, a mug, a baseball hat, a tote, and a sticker pack.
Included Items
  • Sticker Pack
  • Mug
  • Tote Bag
  • Baseball Hat
  • Joggers
Estimated Shipping
January 2021
1 claimed
Ships to United States of America

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