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Cal at Sundance: 2015

Building the UC Berkeley Creative Community and Showcasing Cal Bears in the Arts and Entertainment

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Cal at Sundance: 2015

Cal at Sundance: 2015

Cal at Sundance: 2015

Cal at Sundance: 2015

Cal at Sundance: 2015

Building the UC Berkeley Creative Community and Showcasing Cal Bears in the Arts and Entertainment

Building the UC Berkeley Creative Community and Showcasing Cal Bears in the Arts and Entertainment

Building the UC Berkeley Creative Community and Showcasing Cal Bears in the Arts and Entertainment

Building the UC Berkeley Creative Community and Showcasing Cal Bears in the Arts and Entertainment

Melanie Padernal
Melanie Padernal
Melanie Padernal
Melanie Padernal
1 Campaign |
Berkeley, United States
$3,595 USD 59 backers
35% of $10,000 Flexible Goal Flexible Goal

UPDATE (1/17/15): For those of you who just stumbled upon this awesome project after the campaign deadline and who still want to contribute, we'll be accepting donations on a rolling basis through our PayPal donation page.  GO BEARS!!!


The Cal at Sundance web series profiles and celebrates UC Berkeley alumni and affiliate filmmakers showcasing their work at the Sundance Film Festival. We aim to strengthen the Cal creative community and overarching UC Berkeley network as a whole. 

Despite limited resources, UC Berkeley alumni and affiliate filmmakers have been achieving success at the highest level - being accepted into the prestigious Sundance Film Festival. It's time these creative Cal Bears get the recognition they deserve and an artistic platform to share their unique global perspective with the Cal community.

Cal At Sundance: 2015

Every win is a great win because it's something you earned. That's what UC Berkeley teaches us. We're always striving to better the world we live in. This year, we want to go bigger and better and celebrate this go-getter attitude and provide you, our viewers, higher quality content that resonates with the UC Berkeley creative community.

The Impact

The benefits of supporting this web series go far beyond any material perk we can give. You will be part of a global movement towards building and strengthening the UC Berkeley creative community. Here are our main goals:

MENTORSHIP & PROFESSIONAL DEVELOPMENT: This year, we've brought on board some talented and passionate Cal student team members in addition to young Cal alumni. This experience will give team members unparalleled, hands-on production, research, marketing, and networking experience at the Sundance Film Festival - experience that wouldn't otherwise be possible.

INCREASED AWARENESS: By continuing and building our platform for UC Berkeley artists and filmmakers, we acknowledge their great work and give them more opportunities to share their content and connect with the UC Berkeley community.

BUILDING COMMUNITY:  We will support the thriving UC Berkeley creative community by bringing together students, alumni, faculty, and people all over the world. 

Cal At Sundance: 2014

Last year, we interviewed and showcased of 9 of these Cal alumni and affiliate filmmakers:

Alumni

Barbara Boyle ’57 BA: Executive Producer, Free Fail Film Bottle Rocket

Sam Green ’93 MJ: Director, New Frontier Film, The Measure of All Things

Idil Ibrahim ’02 BA: Actress/Producer, U.S. Dramatic, Film Fishing Without Nets; Producer, Am I Going Too Fast?

Dominic Laperriere ’03 BA: Editor, U.S. Dramatic Film, Fishing Without Nets

Ann Le ’00 BA: Producer, U.S. Dramatic Film, Dear White People

Jesse Moss ’93 MJ: Director, U.S. Documentary Film, The Overnighters

Megan Mylan ’98 MJ: Director, Sundance Institute Short Film Challenge Winner, After My Garden Grows

Geoffrey Quan ’03 BA: Line Producer, NEXT Film, Obvious Child

Jason Spingarn-Koff ’01 MJ: Executive Producer, Short Film Allergy to Originality and Notes on Blindness

Dana Stevens ’01 MA: Juror, U.S. Dramatic Film, SFF Juror

George Takei: Main Character, To Be Takei

Jill Tarter ’76 BA: PhD Juror, Alfred P. Sloan Feature Film Prize Jury (Science in Film)

Affiliates

Jean-Philippe Boucicaut, Lecturer: Editor, U.S. Documentary Film, Cesar’s Last Fast

Bonnie Cohen, Lecturer: Catapult, E Team, and The Overnighters

Stanley Nelson, Lecturer: Director, Documentary World Premiere Film, Freedom Summer

What We Need & What You Get

The web series will feature a combination of one-on-one and red carpet interviews with host Melanie, exclusive Sundance panels and Q&As, and behind-the-scenes footage from the team’s experiences at Sundance.  

In order for this web series to give you high quality content and to reach out to as many people as possible, we need to raise at least $10,000 to cover the costs of production and promotion. We can create an amazing web series with great content, but unless we get people to see it, it won't help serve the Cal community.

Your contribution to this campaign will pay for:

  • Camera, lighting, and audio equipment
  • Sundance travel and lodging for team members 
  • Advertising & PR
  • Post-production editing software 
  • Small stipends for production team + more

The more we raise, the more we can promote this web series and ultimately connect with and strengthen the UC Berkeley creative community.

Our Story

In 2003, UC Berkeley alumni Duc Bieu Pham and Jigar Mehta started attending the Sundance Film Festival and continually discovered Cal Bear artists and filmmakers selected to show their works at Sundance. They envisioned bringing these artists and filmmakers together and increasing awareness about their achievements to the greater Cal community. 

In 2012, with the Cal at Sundance celebration and Facebook group, the Cal at Sundance community was born. Duc and Jigar organized the 1st Annual Cal at Sundance event in Park City, Utah.

In 2013, Melanie wanted to learn more about the independent film festival world and to connect with Cal alumni in entertainment. She started interviewing Cal Sundance filmmakers such as Theater Professor Philip Kan Gotanda and Tiffany Shlain creating the web series "Cal at Sundance: 2013". Duc and Jigar organized the 2nd Annual Cal at Sundance event in Park City, Utah.

In 2014, Melanie envisioned attending the Sundance Film Festival and producing the web series on-location in Park City, Utah. With the support of the Cal Alumni Association, Cal alumni-owned businesses, and Cal supporters, Melanie realized this vision at the 2014 Sundance Film Festival this past January and interviewed amazing Cal filmmakers including Academy Award winners and finalists. The Cal Alumni Association organized the 3rd Annual Cal at Sundance event in Park City, Utah.

Risks & Challenges

Our main focus is to create high quality content and timely video releases. We need amazing camera, lighting, and audio equipment in addition to providing the post-production team the tools necessary to edit and publish videos. We plan to face these challenges by allocating a sizable portion of our production budget to top notch camera equipment and by creating consistent upload schedules that allow our viewers to get the most up-to-date content possible. If we don't meet our fundraising goal, we risk lower quality content and fewer opportunities for current Cal students and young alumni who want to serve this community.

Other Ways You Can Help

  • Spread the word and share our Indiegogo campaign with fellow Cal alumni and supporters!
  • Follow us on social media! Twitter (@CalAtSundance), Instagram (@ItsCalAtSundance), and Facebook.
  • Subscribe to our YouTube channel!
  • If you worked on a film that was accepted into the 2015 Sundance Film Festival, congratulations! We'd love to recognize you in our web series. Email us at CalAtSundance2015@gmail.com
  • We can still use a great deal of help from experts in the fields of graphic/web design, marketing, and editing. To lend your unique skills to this web series, please let us know how you'd like to help by emailing us at CalAtSundance2015@gmail.com.
  • Gifts in kind are also welcome. To view our wish list, feel free to contact us at CalAtSundance2015@gmail.com.
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Choose your Perk

Thank You!

$10 USD
Thank you for supporting us! We appreciate you taking the time to donate to our noble cause. GO BEARS!
6 claimed

Exclusive Mailing List

$25 USD
You're now on our exclusive Cal at Sundance: 2015 mailing list! You'll be the first to know about filmmaker interviews and web series updates. You'll also get a chance to win prizes and giveaways!
5 claimed

Mailing List + Social Media

$35 USD
Not only will you be the first to know about interviews and updates, but we'll also thank you over social media! Includes mailing list.
3 claimed

Cal Artist Spotlight

$50 USD
We'll feature you and your work on our social media! Let the Cal creative community support you and your endeavors. Includes mailing list.
5 out of 10 of claimed

Cal Bear Spotlight

$50 USD
We'll feature you or your favorite Cal Bear (student or alumni) on our social media. This is a great opportunity to thank a fellow Cal Bear who's made a huge impact in your life! Includes mailing list and social media mention.
3 out of 10 of claimed

Thank You Shout Out + Postcard

$75 USD
Melanie will give you a personalized thank you shout out during one of our video interviews. The team will also send you a handwritten postcard from Sundance! Includes mailing list and social media mention.
1 claimed

Behind the Scenes Video

$100 USD
Want to know what it's like to be at Sundance? We'll send you a special behind-the-scenes video with extra footage not included in the YouTube channel interviews. Includes mailing list, social media mention, thank you shout out, and postcard.
3 out of 25 of claimed

Personalized Music Mash Up

$200 USD
Professional pianist, music arranger and composer SUMMER SWEE-SINGH '10 will compose a music mash up just for you! Send us 5 song choices, Summer will choose 2, compose your mash up, and send you a private link. She has over 1 million views on her YouTube channel with DJ Skrillex inspired cover arrangements and has been invited to perform at TEDx events around the globe.
0 out of 3 of claimed

Celeb Greeting + Tieks Gift

$250 USD
We'll have a surprise Cal filmmaker/celebrity greet you in one of our videos! You'll also receive a $100 Tieks gift card (Oprah's fave ballet flats + Cal Alum Business = GOLD). Includes mailing list and social media mention.
1 out of 2 of claimed

Pay It Forward Supporter

$500 USD
You'll be recognized on all our YouTube videos and website as a Pay It Forward Supporter. Your name will be featured on the Sponsors & Supporters tab of our website. We'll also send you a hand-written thank you letter and a special Sundance gift for your generosity. Includes mailing list and social media mention.
1 claimed

Bleed Blue and Gold Supporter

$750 USD
You'll be recognized on all our YouTube videos and website as a Bleed Blue and Gold Supporter. Your name will be featured on the Sponsors & Supporters tab of our website. We'll send you a hand-written thank you letter for your generosity, a thank you video shout out and a surprise souvenir from Sundance! Includes mailing list and social media mention.
0 claimed

Cal Blue Sponsor

$1,000 USD
Corporate sponsorship - Company name listed as a Blue Sponsor in all YouTube videos, company blurb and website link on our website. We'll also interact with your social media throughout Sundance! Includes mailing list and social media mention.
0 out of 10 of claimed

Associate Producer

$1,500 USD
Become an Associate Producer of the web series! This is an exclusive opportunity to contribute to the Cal creative community. Your name will be prominently featured in the credits of all YouTube videos and on our website. Includes mailing list and social media mention.
0 out of 10 of claimed

Gold Sponsor

$2,000 USD
Corporate sponsorship - Company name listed as a Gold Sponsor in all YouTube videos, company name and website link in Info section of all YouTube videos, company blurb and website link under Gold Sponsors on our website. + Blue Sponsor perks
0 out of 5 of claimed

Oski Sponsor

$4,000 USD
Corporate sponsorship - Company name listed as Oski Sponsor in all YouTube videos, offer products/services as gifts to Cal filmmakers with product placement, VIP tickets to the 2015 Berkeley Film Showcase (showcasing award-winning Cal Bear filmmaking with opportunity to meet with VIP filmmaker guests), company blurb and website link under Sather Gate Sponsors on our website. Includes Blue + Gold perks
0 out of 5 of claimed

Co-Executive Producer

$5,000 USD
Become a Co-Executive Producer of the web series and help shape the future of the Cal creative community! Your name will be featured in the credits of all YouTube videos and on our website. Includes mailing list, social media mention, and 2 Sundance shirts.
0 out of 5 of claimed

Sather Gate Sponsor

$6,000 USD
Corporate sponsorship - Company name listed as a Sather Gate Sponsor in all YouTube videos, company logo in beginning credits of all YouTube videos, company's product/service in Cal alumni and celebrity videos, engage company's social media throughout Sundance, company blurb and website link under Sather Gate Sponsors on our website + Blue/Gold/Oski perks
0 out of 2 of claimed

Campanile Sponsor

$9,000 USD
Company name listed as a Campanile Sponsor in all YouTube videos, cross marketing video featuring your company's product/service, feature your company's product/service/logo in Cal alumni and celebrity videos, and company blurb and website link under Campanile Sponsors under our website + Blue-Sather Gate perks
0 out of 2 of claimed

Co-Exec Producer + Commercial

$10,000 USD
Become a Co-Executive Producer and ensure your legacy within the Cal creative community! Your name will be prominently featured in the beginning credits and on our website. We'll create a commercial (all expenses paid) for your non-profit or ethical business in California or New York. Some limitations may apply. Includes mailing list, thank you shout out video, Sundance souvenirs, and social media mention.
0 out of 2 of claimed
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