Our Indiegogo campaign has concluded. You can order on our website now at https://DrinkCirkul.com - please reach out to us at help@drinkcirkul.com if you have any questions!
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The facts are in: 75% of Americans are chronically dehydrated, and to quench our thirst we’re either 1) opting for sugary store bought beverages that are bad for our health, or 2) trying to flavor it ourselves, which is can be messy, and requires an imprecise system of guessing and measuring to get the taste you want.
The truth is, drinking water should be a no-brainer, but for many people with lives on the go, it’s become an afterthought or even a chore.
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Cirkul is a bottle that will transform not only the way you drink water, but your entire approach to staying hydrated, because for the first time ever you can customize the flavor of your water as you drink it!
Cirkul uses flavor cartridges—Cirkul Sips—to bring flavor and nutrients to water. When a cartridge is inserted into the top of the Cirkul bottle, water flows from the tilted bottle through the lid, delivering delicious flavor to the user.
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What if you could transform your water into your favorite flavored beverage in an instant and customize it to your specific taste? No mixing. No stirring. No mess. Now you can, with Cirkul!
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Cirkul combines all the best features of today's beverage options into one awesome bottle. With Cirkul you get:
- the health benefits of drinking water
- the delicious flavor of your favorite beverages with zero calories and no sugar
- the convenience of ready-to-drink bottled beverages
- the eco-friendliness of reusable water bottles
- the cost effectiveness of liquid and powder flavors
- the added vitamins, electrolytes, and caffeine you get in sports drinks, energy drinks, and coffee
AND Cirkul is totally customizable so you can adjust your flavor strength from sip to sip... No one has ever done that before!
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Our team has always encountered skeptics who wonder "Does it really work?" The answer is YES. But don't take our word for it, see for yourself!
Even NBA basketball player Frank Kaminsky has taken Cirkul for a spin...
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When a cartridge is inserted into the top of the Cirkul bottle, water flows from the tilted bottle through the lid, delivering delicious flavor to the user. Simply fill the bottle with water, insert the flavor cartridge into the lid, screw it in, and turn the dial to flavor.
As you drink, water flows from the bottle into the lid where it mixes with flavor from the cartridge. A one-way valve prevents the flavor from entering the bottle keeping it completely clean and allowing the user to change flavor levels at will, from plain to fully flavored water, dialing in their exact flavor from sip to sip!
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Using a patented bottle and flavor cartridge system, you can dial-in your exact taste preferences from one of our refreshing, all-natural flavors. We’ve designed our cartridges specifically so that your flavors won’t leak and the water in your bottle will remain pure, meaning no mess, no residue, and fewer cleanings.
Easily insert the flavor cartridge into the top of the bottle filled with plain water. Then, choose the intensity of your flavor by rotating the head of the cartridge to settings between pure water and full flavor.
You can choose between LifeSip (flavors enriched with essential B-vitamins), FitSip (flavors containing electrolytes), and GoSip (caffeinated flavors).
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Fruit Punch
Fruit punch is a classic. A little citrus. A little sweetness. It’s like the Beatles of flavors; the perfect blend of fruity notes that just works.
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Coconut Pineapple
Coconut and pineapple are independently refreshing. But together? They taste like a Caribbean cruise. This flavor will leave your tastebuds doing the merengue. Suntan not included.
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Sweet Tea & Lemon
There are few things more American than enjoying sweet tea on a summer day. Preferably on a porch swing. Our Sweet Tea and Lemon flavor gives you that feeling in every single sip.
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Raspberry Lemonade
Lemonade doesn’t need to be fresh-squeezed to be delicious. Cirkul’s vitamin-enhanced Raspberry Lemonade is refreshingly delightful, no stirring, mixing, or squeezing required.
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Mixed Berry
Whether it’s game day or leg day, our Mixed Berry flavor has the electrolytes you need to help push through your most rigorous workouts. Burpees don’t stand a chance.
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Orange Tangerine
Oranges and tangerines; they’re practically first-cousins on the family fruit tree. And they work together to make this electrolyte-enhanced flavor perfectly tart and simply sweet all at once.
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Black Cherry
Give your taste buds a wake-up call. Our energy-enhanced Black Cherry flavor will keep you hydrated and caffeinated so you can stay focused. And awake.
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Strawberry Watermelon
Strawberry and watermelon are the Beyoncé and Jay-Z of flavors. Fierce individually, but even more powerful together. Stay energized and hydrated all at once with this bright, fruity favorite.
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How will I get more Cartridges?
We will be launching an online store later this year where you will be able to order more cartridges. You'll have the option to receive flavor cartridges on a recurring basis for your convenience or purchase them on a one-off basis.
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Be the First to Share Cirkul with Friends and Family!
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We've shared prototype bottles with a number of our supporters from social media. See what they thought of Cirkul:
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"My experience with the Cirkul bottle has been fantastic! I love that you can adjust the flavor and I can't wait until I can buy more cartridges. This bottle will be an everyday use for me! Anyone who gets the chance to try it definitely should!" - Jessica B. |
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"I loved the concept behind Cirkul when I saw it on Facebook, but I was still totally shocked when I first used my Cirkul bottle. It worked better than I ever expected. And the flavors were delicious. Only issue I have is I need more flavor cartridges" - Royce E. |
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"I really enjoyed Cirkul, but what I didn't expect was how my kids would LOVE it! They were fighting over the bottle… to drink water. Now I’m more excited to get bottles for my whole family and have Cirkul Sips delivered to me instead of lugging home packs and packs of sports drinks from the store." - Sarah M. |
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"The flavor is great and long lasting. Even on the lowest setting it tastes great. We love this product and find ourselves drinking more water! We want to know where we can buy more cartridges." - Jeremy M. |
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Cirkul is for anyone who drinks water. Seriously. Research shows that 75% of Americans are chronically dehydrated, which can lead to fatigue, reduced cognitive functioning, irritability, and more. Whether you are in the office, at the gym, driving your kids to practice or anywhere in between, we want to help EVERYONE to achieve their hydration goals.
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Drinking too many sugary drinks? |
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Do your kids not drink enough water? |
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Wasting money on sugar filled beverages? |
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Want to lose weight and feel better? |
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Need help drinking more water at the office? |
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Want to help reduce plastic bottle waste? |
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Battling diabetes or sugar-related health problems? |
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Need more vitamins in your diet? |
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Want electrolytes and great taste with no sugar? |
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Want to hydrate AND energize? |
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Garrett and Andy met on the football team at Dartmouth College and came up with the idea for Cirkul in the winter of 2011. Together with the support of family, friends, and mentors, they have taken Cirkul from an idea, to a homemade proof-of-concept, to rough prototypes, to working prototypes shared with supporters and investors, and finally here to Indiegogo to share their product with you! Luis and Michael have both joined the team in the past year to provide expertise as Cirkul develops its manufacturing capabilities and prepares for product launch.
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John Green
Chairman of the Board
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Garrett Waggoner
Founder/CEO
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Andy Gay
Founder/President
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Luis Roth
Manufacturing & Quality
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Michael Runger
Strategy & Operations
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One day, as he was getting ready for practice in the locker room Garrett began mixing some sports drink powder into his water. All of a sudden… splat. He accidentally dumped half the powder onto the ground, making a huge mess. Garrett and Andy looked at each other and had an idea; what if there was a water bottle that could flavor water as you drink it and allow you to adjust the flavor strength to match everyone's personal tastes. No mixing. No stirring. No mess. The idea for Cirkul was born.
It turns out that coming up with the idea was the easy part... the Cirkul bottle has gone through many iterations over the past 5 years and we hope to continue to improve it based on feedback from you, our supporters!
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75% of Americans are dehydrated.
- Millions of Americans aren’t drinking enough water. Studies have shown dehydartion can cause fatigue, irritability, and decreased cognitive function. We wanted to create a fun, delicious solution that helps people drink more water to keep us all happily hydrated.
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Save time, save money, save calories.
- Instead of paying a couple dollars for a bottle of soda or a sports drink every time you get thirsty – why not pay around 75 cents per bottle, have it shipped right to your doorstep, and happily hydrate with none of the calories and your perfect level of flavor!
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Reduce plastic waste and carbon emissions.
- Cirkul cartridges revolutionize the way beverages are shipped. One Cirkul flavor cartridge is equivalent to four 20oz bottled beverages - that's a 98.8% reduction in shipment weight and 99.6% reduction in shipment volumes.
- To put that in perspective, 4 truckloads of Cirkul cartridges are equivalent to 1,000 truckloads of a standard 20oz bottled beverage!
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Bottled beverages take up A LOT of space.
- Lugging soda or sports drink bottles from the grocery store can be annoying, but finding the storage space for them can be even worse. We created something much more efficient, saving space and stress.
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Flavored powders and liquids aren’t cutting it.
- Measuring flavored powder or drops into your water is not only unscientific, it’s also messy and tough to do when you’re on-the-go. We wanted to create a clean, seamless way to drink each sip of water just the way you like it.
Risks and Challenges:
We're launching our crowdfunding campaign from a unique position. We've raised $3 million in angel investor capital, tested and finalized our design, and have manufacturing lines ready for production. Cirkul will be coming to market in September 2017, but we want to offer the Indiegogo community the opportunity to be first to get Cirkul with discounted pricing and help us perfect our product before September!
Manufacturing: Our tools are built, injection molds are set, production lines are ready. The only thing we need is you, the Indiegogo community, to let us know how many bottles and cartridges you want.
Product Adjustments: As we begin manufacturing, there may be small tweaks to the product. These will always be done with you, the consumer in mind, and we will let you know exactly what these changes are and why we have decided to make them.
Fulfillment: Sometimes things go wrong that can’t be planned for: a shipment gets lost, a supplier misses a deadline, or a machine breaks down. Things like this can cause a delay. To minimize the possibility of setbacks we're working with manufacturers who have decades of experience delivering excellent products in tremendous quantities and plan to enter the manufacturing stage with back-up suppliers lined up for each component. If we encounter any setbacks, we will communicate directly with our backers to explain the situation.
Any amount brings us closer to our goal of helping individuals live healthier lives by achieving their hydration goals. Join the Cirkul Team by selecting your perk and please help us spread the word by sharing our page!
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General
Q: How do I use Cirkul?
A: Fill the Cirkul bottle with water, insert your favorite cartridge, dial-in your desired flavor level, and enjoy!
Q: How does Cirkul work?
A: Cirkul uses a patented cartridge and bottle system to bring flavor to water. A flavor cartridge (we call it a Cirkul Sip) is inserted into the top of the Cirkul bottle. Water flows from the tilted bottle through the cartridge where it mixes with flavor concentrate delivering delicious flavor to the user. A one-way valve prevents any flavor from entering the bottle itself, keeping the bottle clean and residue-free. This feature allows the user to change flavor levels at will, from plain to fully flavored water, dialing in their exact flavor sip by sip.
Q: What are Sips?
A: Sips are what we call our flavor cartridges. Our current Cirkul Sip categories are: LifeSip, FitSip, and GoSip.
Q: Does Cirkul also act as a water filter?
A: No, Cirkul only flavors and enhances water. We are currently investigating filtering solutions to purify and enhance your water. Stay tuned!
Q: How do I know what flavor setting I'm on?
A: The dial on the cartridge has a 0-10 indicator that let's you easily adjust and remember your perfect setting.
Q: How long does a Cirkul Sip (flavor cartridge) last?
A: On our medium setting (dial #5), one Sip will last around 80oz (four bottle fill ups.)
Q: How long is a Cirkul Sip good for after it has been opened?
A: We expect Sips to be good for 1-2 years; however, we recommend consuming a Sip within one week of opening.
Q: Do Cirkul Sips need to be refrigerated?
A: No. Cirkul Sips can be stored at room temperature.
Q: Can I freeze Cirkul Sips?
A: Cirkul Sips should not be kept in the freezer.
Q: Are Cirkul Sips refillable?
A: No; however once a cartridge is empty it can be recycled.
Q: Are Cirkul Sips recyclable?
A: Yes.
Q: How do I know when a Cirkul Sip is empty?
A: You will notice a significant drop off in flavor immediately.
Q: Cirkul Sips seem expensive. Why do they cost so much?
A: One Cirkul Sip cartridge can flavor around 80oz of water, so you can fill up your Cirkul bottle four times before you need to change Sips! That comes out to about 75 cents per 20oz bottle. Additionally, Cirkul Sips are made with high quality ingredients, natural flavors, and a unique delivery system to provide you a healthy, customized beverage AND save you money.
Q: Where can I buy more cartridges after the Indiegogo campaign?
A: We will be launching an online store later this year where you will be able to order more cartridges. You'll have the option to receive flavor cartridges on a recurring basis for your convenience or purchase them on a one-off basis.
Q: Will Cirkul be available at retail stores like Walmart, Target, or Costco?
A: No, Cirkul will only be available at DrinkCirkul.com and will be delivered directly to your door! Selling Cirkul directly to you, our customers, saves you the hassle of driving to the store and ensures that you get Cirkul products for the lowest price possible.
Q: When will I get my Cirkul after the campaign is over?
A: We are targeting fulfillment in September 2017.
Q: When will more cartridges be available after I run out?
A: After we fulfill orders from our Indiegogo campaign our backers will have priority access to order additional Cirkul bottles and cartridges. New customers will be placed on a waiting list before being able to order a bottle and cartridges as we gradually increase the number of Cirkul bottles and users to match the number of flavor cartridges we can produce.
Q: What countries is Cirkul available in?
A: Currently we are shipping to the United States and Canada.
Q: How big is a Cirkul Sip?
A: About 3" in length and weighs about 1 oz.
Q: How many ounces is the Cirkul bottle?
A: 22oz.
Q: Are the bottle and lid dishwasher safe?
A: Yes.
Q: Does the Cirkul bottle fit in my car cup holder?
A: Yes, the Cirkul bottle fits most standard cup holders.
Q: Can I use Cirkul Sips with a different bottle?
A: Yes, as long as you use a Cirkul lid. Our lid utilizes a standard wide-mouth fitment which means it will fit right on most popular wide-mouth water bottles that you may already own.
Q: Can I use carbonated water in my bottle?
A: Cirkul Sips have been designed for use with plain water, but we can't stop you from using your Cirkul bottle to drink carbonated water or any other kind of liquid for that matter!
Q: Can I take Cirkul Sips through the airport security line?
A: Yes. Our Sips are well under the 3oz limit, so you can bring them with you to stay hydrated and save money where ever your travels take you!
Q: Are Cirkul Sips safe for diabetics to drink?
A: People with diabetes should always consult their physician, registered dietitian or certified Diabetes educator to evaluate how certain foods can fit into their meal plan. That said, Cirkul Sips can be an excellent sugar-free beverage option for people living with diabetes.
Q: Are Cirkul Sips safe for children?
A: It's always wise to check with your children's pediatrician for medical advice, but the ingredients in Cirkul Sips are recognized as safe for everyone, children included. However, since kids already bounce off the walls and Cirkul GoSips contain caffeine, we'd advise against children consuming them.
Q: Are Cirkul Sips safe for pregnant women or breastfeeding mothers?
A: The ingredients in Cirkul Sips are recognized as safe for everyone, but we'd recommend talking to your physician or healthcare provider about adding anything to your diet while pregnant or breastfeeding.
Ingredients:
Q: How many calories are in Cirkul Sips?
A: Our flavors have zero calories!
Q: How much sugar do Cirkul Sips have?
A: Our flavors have no sugar!
Q: What types of sweeteners are used in Cirkul Sips?
A: We offer flavors sweetened with sucralose or stevia depending on your personal preference. We do not use aspartame or acesulfame potassium in any of our flavors!
Q: What is sucralose?
A: Sucralose is a calorie free sweetener that is recognized by the Food and Drug Administration (FDA) as safe for the general population, pregnant women and children. All of the delicious, with none of the calories!
Q: Why do some flavors use stevia?
A: Stevia leaf extract is another natural flavor with zero calories that some individuals prefer. Cirkul takes great pride in offering different options to satisfy the the needs of every lifestyle.
Q: Do Cirkul Sips have artificial coloring?
A: None of our flavors contain any artificial coloring. We utilize color to demonstrate flavor in many of our videos, but in reality Cirkul is colorless, which means no stains!
Q: Do Cirkul Sips have caffeine?
A: The only category of Sips that contains caffeine is Cirkul GoSips. The GoSip flavors are Black Cherry and Strawberry Watermelon.
Contact Cirkul
If you would like to place a large order or if you have any questions please feel free to contact Cirkul by sending an email to Team@DrinkCirkul.com or by sending us a message or comment on Facebook, Instagram, or Twitter