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Clox is the first brand of stilettos and ballerina pumps with fully-functional, custom made clocks.
Mia always
asked herself - are we going forward or running in circles like the
legs on the clock? Ever since she was little, she always lived in
between dreams and reality, her obsession with time grew larger and
somewhere in her imagination CLOX was created. CLOX was the answer to
her everyday struggle between steps and time.
Clock
has an interesting round shape, so the first reason is decorative.
However, like footsteps, moving clock legs are dynamic. CLOX legs are
running in circles day after day, showing the irony of steps and time
and its connection with every modern woman's life. CLOX is the answer
for today's busy rhythm of life and repetitive actions that she's making
day after day.
Perfection takes time, so this CLOX Collection is named Take Your Time. It reminds us how important it is to sometimes slow down and do it right. The photo campaign shows the production in a fun, a bit surreal way, reminding us what every pair of shoes goes through before it ends up on our feet.
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CLOX is a brand created by Mia Marić, a graphic designer from Croatia. It combines fashion design, graphic design, photography, brand strategy,
advertising and social media to create a truly original, very
comfortable shoe, hand-made in a family-owned factory. CLOX shoes are
produced in Europe, at two specialized shoe factories. First
factory specializes in high-quality flat shoes (ballerina pumps) and is
based in Croatia, while the second one is located in Italy and
specializes in women's stilettos. Since it's inception, CLOX collaborates with brand consultants, best Croatian fashion photographers and shoe production developers.
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The
stiletto-clock idea was conceived in 2009, and a year after Mia decided
to make her dream a reality and began working on the project. CLOX brand was founded in December of 2011, with the first campaign launched in February of 2012 when her shoes were first introduced to the Croatian market.
Clocks on shoes don't need to show the right time, or same time. We
advise you to play with your time and set your left foot in one time zone and the right foot in another! When batteries stop just replace them the same way you would do it on your wristwatch, or you can set the legs in the CLOX logo position.
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CLOX
stilettos and ballerinas are perfect footwear for every confident young
woman who knows how to manage time and use it to her advantage. They're elegant, yet unique and rebellious stilettos with character, that can make you ask yourself if you use your time well. CLOX Timeless Straps are unisex accessories that you can wear in many creative
ways.
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First three years of CLOX are behind us and we are ready to tell the
world about our shoes. We're planning our first big collection and we
need your support to cover half of the cost of the factory production.
We also appreciate your support in spreading the word about us! So every share, like and comment is greatly appreciated.
Don't measure your feet in the morning, because feet often swell during the day due to heat and activity. For the best fit, measure your feet at the end of the day. To measure your shoe size follow these instructions: place a piece of paper on the floor with one end against a wall. Stand on the piece of paper with your heel against the wall. Mark the piece of paper where your toes end with a pencil. Measure from the end of the piece of paper to the mark you created with your pencil and compare the measurement to our sizing chart. Be careful to choose the right size because while the initial shipping is free, returns and reshipping are not.
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Since 2012 we designed three collections, all produced in Croatia (EU). With each collection we worked on improving our molds and acquired better, more premium leather. Now that we designed the perfect stiletto and the ballerina pump we need your support to cover the factory production costs. We offer you presale pricing, at lower prices than the web shop and stores once the collection is launched.
Since we've been on the market for three years and have produced and sold collections the risks are small, mostly connected with unexpected factory delays. We hope to run everything as streamlined as possible and ahead of schedule.
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PRESS KIT: https://www.dropbox.com/sh/sjjr24usi7urbeg/AADT...