Short Summary
A young wedding photographer decides to get out of London and head
West for a week to clear his mind, after a particularly frustrating
Bridezilla event. Along the way, he meets a stunning barmaid, and
as they fall in love, their whirlwind romance unexpectedly spins
them to a place of absolute, sheer terror.
Dark Detour Season 2: All That Glitters is
a Free-to-Play Halloween horror story told in real-time through
social media and more. Happening in the days leading up to
Halloween night (Oct. 28-31), you’ll virtually travel in real-time
with our hapless victims as they descend deeper and deeper into a
place from which there seems no escape.
But How is it Different?
Dark
Detour is
a Halloween story for the digital age, putting you right at the
center of the macabre and creepy. In the same way you keep
close to all your online friends, Dark
Detour is
more an experience than mere story, and will play out in your
day-to-day digital life, at times feeling like it's reaching out
and pulling you right back in when you least expect it. This
interactive horror story will inject itself into your life for four
days on the run up to Halloween.*
*But don’t worry, if it gets too
intense you can chicken out opt-out at
any time.
How
Will It Work?
Very simply, all you'll need to do in order to take part is to
"FRIEND" our two lead characters (to be announced) on the social
media channel or channels of your choice, and watch the story
unfold in real time.
But for those who like to dig a little, we're sure you'll be
able to find other people to follow, and other possible things like
websites, etc. These will just make the story that much
richer...and will reward those who like to explore!
What We Need & What You Get
We're looking for $3,031 to cover some scouting and hard production
costs, execution (no, not that kind of execution) and seeding.
We've actually cut this down from last year, as we've
tightened up the production process based on what we learned last
time around.
However, if we exceed our goal, we'll just make the experience even
better by investing in additional media resources, etc. Believe us,
we've got plans in place in case we're able to pull out all the
stops!
Either way, in return, you'll get to be part of the team! Together,
we'll bring Dark Detour Season 2: All That Glitters
to the world! Plus, you'll be able to get some cool perks as our
way of saying thank you (see below).
Who We Are
Brought to you by
Steve Peters (No
Mimes Media), Alison
Norrington (storycentral),
and Jenni Powell (Discourse Productions)
and Nick Tierce, Dark Detour is
becoming an annual passion project for us.
Steve is an Emmy-winning Experience Designer, having
worked on projects such as Dirty
Work, and for the film Watchmen, as well
as over a dozen Alternate Reality Games.
Alison is known for audience-focused experiences,
digital storytelling and bringing mischief to her work
with Disney Imagineering R&D, FOX, Harlequin's 'Chatsfield', Sweden's Musikhjalpen and
the Eurovision Academy.
Jenni is an Emmy-winning producer, most known for
her awesome work on the recent popular interactive
series The Lizzie Bennet
Diaries and The New Adventures of
Peter and Wendy.
Perks
To show our appreciation for your support, we've got some fun
tokens of thanks to give you as great mementos of this year's
fun: