Are you ready to EATO? | Launch the world's first African food meal kit company driven by data!
Introduction
HI foodies! I'm Margaret Debrah, the founder of EATO: EATO’s vision is to put the global spotlight on African food and show the world what they have been missing!
We are revolutionising the way people cook, appreciate, and eat African food while simultaneously building a community around every facet of EATO's ecosystem!
By making meals simple, exciting and accessible! We want to change the way the world digests African food.
Problem
Shopping for African ingredients in Western cities can be time-consuming, and preparing traditional recipes can also take a while. We know this because we recently ran a survey in the UK and US over 80% of the respondent's cited convenience and the time required to cook African food as common challenges.
Solution
Leveraging this research, we’ve created a solution with high demand potential - EATO Meal Kits!
EATO converts cherished African recipes into accessible meal kits. By leveraging data-driven solutions, we ensure the creation of meal kits with high demand potential.
Customers will have access to a diverse array of African and international recipes, categorised and personalised to their preferences.
Product - The Meal Kits
It takes a dedicated team to assemble EATO meal kits, from the fresh fields of Africa where we source some of our finest ingredients. Then, we move to a cutting-edge packaging and preparation facility, where quality remains the bedrock of our operations. Our goal is to consistently provide fresh ingredients while minimising waste by ordering only what is necessary, thus contributing to a better world!
EATO chefs and operations team carefully pick and evaluate each ingredient in our meal kits. With every bite, you'll experience the rich, diverse flavours of our continent. From Prekese and plantain, to yam and cassava, we’ll make sure you have it all! The truth is however, without your support, these meal kits remain a dream on our kitchen counter.
EATO Community
Our EATO family is what truly sets us apart. We're not just about meals; we're all about forging connections, no matter where you are in the world. At EATO, we believe food is the universal language that unites us, transcending borders and connecting hearts.
EATO not only creates employment opportunities in Africa but also collaborates with small-scale farmers to broaden their market reach and empower local communities. Our mission centres around individuals and their ability to make a positive difference in the world.
From Accra to London, Cape Town to New York, we're all part of this global family. We're more than a brand; we're a culinary movement. And our EATO family - that's YOU - is at the heart of it all; Your passion for African cuisine has made EATO what it is today.
Call to Action
Now, here's where you come in, and I’m so excited to finally share it with you!
We've decided to launch a crowdfunding campaign to truly make a difference. Our goal? £50,000 to contribute to a total raise of £500,000.
This isn't just about numbers or simply supporting a company; it's about becoming a part of something amazing.
EATO is set to launch in cities in the US and the UK, with plans to scale regionally and globally.
The funds raised will be instrumental in completing our tech build, hiring key staff, and fulfilling operational needs for us to pave the way for a global culinary renaissance.
Use of Funds
Technology Build 3%
Direct Operational Costs 60%
Indirect Costs 34%
Sales and Marketing 3%
Your contribution, no matter the size, is a vote for the future of African cuisine!
Achievements
- Part of the Microsoft for startups program with access to $150k tech credits
- Currently employing support staff in Ghana, Zimbabwe, Kenya and South Africa
- 5 million +: Our recipe videos have high engagement rates, and our peanut soup recipe has taken the internet by storm, amassing over 1 million views and counting!
- 30,000-Strong Community: Our Eato family is growing stronger daily; we are building the largest African food network to ever exist, with food enthusiasts connecting and sharing their passion for exceptional cuisine!
- Survey Says: Our appeal is undeniable! We conducted a survey with 100 people, and a whopping 65 expressed their eager willingness to try our tantalising meal kits!
Customer Reviews (During our London trails)
Derek Quaye
a month ago
Amazing food kit with high quality ingredients and enough for generous portion sizes that will last a few days. Have ordered now once and will do so again. Highly recommend!
Serwah P
a month ago
Short and easy recipes that are easy to follow. I’ve tried the green pepper sauce, peanut soup and curry goat recipes on a few occasions and the flavours are always a hit. Thank you EATO!
Holly Ip
a month ago
Recipes on EATO's website are so easy and fun to make. I liked how the meals were ones I know already know to cook but with an African twist - something different with stuff I already had on hand in the pantry!
Bacon Gaming - Roblox
A month ago
My mummy ordered the meal kit, and it was so delicious!! Can't wait until it goes live ?!
Samuel Bodansky
a month ago
The best! Such delicious flavours and value delivered by Eato!
Equity Investment Opportunity
For equity investment inquiries, contact Margaret at margaret@mseato.com to schedule a meeting.
Connect with US!
We're thrilled you've joined us on this incredible ride so far! To stay connected and explore even more, visit our website, follow us on social media, and let's keep this flavour-filled conversation going.
Instagram
https://instagram.com/eatonetwork?igshid=MmVlMj...
LinkedIn
https://www.linkedin.com/company/mseato
YouTube
https://www.youtube.com/@Eatonetwork
Website's
www.eatonetwork.com
www.eatocart.com
Email
info@mseato.com
Together, let's keep the spirit of African cuisine alive, one delicious dish at a time.
