The Amazon jungle is one of the most beautiful places of the world, that has important biodiversity in flora and fauna of the world, there live hardworking, cheerful and simple people. But the main problem is THE DEFORESTATION. Per year 150 000 hectares of forests are deforested by ilegal logging, ilegal mining and narcotrafic , creating enviromental, unbalancing and explotation problems.
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But against this problem, we have seen a great solution that permit us the development of one product with amazonian insumes withouth damage the trees and supporting the amazonian families through: THE NATURAL LATEX OF SHIRINGA
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Is here where the Evea project was born.
Evea Ecofashion is a Peruvian social company that work with amazonian communities that recolect the natural latex from the shiringa trees, developing ecologic shoes that respect the enviroment and contribute to amazonian families development.
How does it work?
The shiringa is a tree that grow up in the amazonian jungle and it has a milky liquid call latex. This latex is extracted by the communities through incisions on the cortex, only is extracted the liquid needed without damage the tree, then it is stored in containers and through a craft process is converted in latex sheets. This sheets are converted in soles.
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The most important is that to produce an Evea shoe it has not felled any tree, it hasn´t been damaged any animal, and the enviroment hasn´t been polluted, also it favors the communities economic growth because we work with them in all the process. The challenge of Evea Ecofashion it was convert this craft product in a resistant product and availible to fashion market. For wich we developed an investigation and formula to obtain a high quality shoe and achieve a design that accomplish the required characteristics of the fashion industry.
The Problem of the deforestation
The problem of deforestation arises from a need of the inhabitants of the jungle to subsist within the inmense natural environment, for that reason in Evea Ecofashion we have understood that we can empower communities trough method that permit the to live in the forest withouth damage it, so we will protect the forest against indiscriminate logging. This will increase the communities families economic income and encourage them to protect the forests, thus achieving a model that can be replicated in other amazonian regions.
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The Evea Ecofashion Campaign
The campaign need $15 000 dollars to adquire:
- Natural Rubber processed from the Communties
- Logistic Costs (Including the transport cost between the jungle and the zone production)
- Steel matrices for new solids sizes
- Shoes Production
This will be the first model of Evea Shoes . If you support this campaign , you can win an elegant casual shoes that protect the Amazon. Go on!!!!
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The Impact
- 31 Families of the jungle will improve their economy
- 3728 rubber trees will preserved.
- Each family have 50 - 200 hectares of forest (average): The possibility to create more value in the forest without cut the trees will have the potential to conserve this jungle area.
- Thousands of species conservated, plants, insects, animals and others (We are researching the number of species in that zone - average)
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Risks and challenges
We have some challenges on the road. Every region in the amazon, has different kind of natural latex, for that reason we need to research and cevelop new formulas to each zone to standardize the final product.
Currently we are working in workshops to create different formulas for each amazonian region.
We are working in Pasco and Madre de Dios regions, we have planned to increase the Evea workshops in other amazonian Peruvian regions .
Team Evea
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Other forms of support
- You can share our campaign with your friends and contacts.
- Following in our social networks.
- We can preserve the Amazon forest!
Allies
Evea Ecofashion, in her years of research has worked and collaborated with different institutions and won social entrepreneurship competitions. Here some of them:
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FAQ
How did Evea was born?
Evea was born like an alternative to achieve a sustainable use of the forest based in the organized recolection and procesing of ecological latex of siringa. In Evea we work wiht communities and Amazonian families that collect and developing fashion products using natural latex by the premise of forest conservation and fair trade.
What way Evea Ecofashion contribute to amazonian communties development?
The Evea Project find the idea to intagrate amazonian communities in the sustainable us of the forest. The rubber tapper has an important quantity of jungle hectares to his use, with that lands the rubber tapper has the opportunity to work it to satisfy the needed of his family. Normally the way fastest and common to obtain incomes is trading the Wood , it means cut trees or renting some hectares of his forest (equal deforestation). Finally this rent produce more deforestation. In Evea we propose an ecological alternative to the amazonian families can live in the rain forest without depredation, generating a source of income in harmony with the nature that permit them improve their standart of living.
Tell me more about the shiringa tree
The natural latex is extracted from the shiringa tree. The shiringa is a tree that grow up in the Amazon and it has in the interior a milky liquid called latex, through artisanal proccess is converted in latex sheets. There is an ancient technic and is not cut the trees, only extract the latex needed for that reason the tree still alive and it regenerate. The shiringa also is called rubber tree and it has a history very hard in Latinamerica, specially in the epoque of rubber fever. Currently is a new hope to Amazonian communities.
The shiringa tree is not damaging in the process?
The process only includes the extraction betwen June to November, the rubber tappers are very careful in the process they know how to do the work without damage the tree, the ancestral knowledge teach them about the importance of not touch the "cambium" area of the Tree, with this careful the tree can regenerate between December and April (Rain epoque)
Currently how many communities are you working ?
Currently we are working with 2 amazonian regions, one of them are in the Pasco department (jungle zone) and Madre de Dios región. We have contact and aproaching with other shiringa gatherers communities in Loreto and Amazonas.
Why do you said that not pollute the enviroment?
Because is not necesary cut the trees to obtain the natural latex. With this system the communties preserve the forest agains the ilegal loggers.
Do you work with the fair trade system?
We paid a fair Price for the rubber worked by tappers, including a payment in advance to the communities, we share with them workshops to improve their quality material. In our plans we have the idea to teach about the financial plan.
How was achieved the process of converting natural latex to footwear?
To convert the shiringa natural latex in soles to sustainable footwear, we work with the amazonian comunities , inspiring us in their ancestral knwoledge and wisdom of the trees and empower the research and development of the material with profesionals and labs , it was a work by 2 years to improve the resistance and quality of the products derivated from latex collected.
Tell me how other institutions are related in this process and who are supporting your Project?
In Perú we are part of this institutions:
- YLAI. https://ylai.state.gov/ Young Leaders of the Americas Initiative. A movement impulse by Barack Obama from 2014 with the idea to empower the social entrepreneurship with great potential in LatinAmerica. Evea is part of this group since 2016.
- Kunan: http://www.kunan.com.pe/ A social entrepreneur comunity empower by Global Shapers and Fundación Telefonica that provide support thorugh different actors of the ecosystem.
- Startup Perú: http://www.start-up.pe/ A institution that is part of the gubermental Production Minister of Perú. They provide of knowledge and funds. We are parte of the second generation and the Biodiversity generation.
- AMSP: http://www.amsperu.org/ Asociación de moda Sostenible Perú. They are an sustainable fashion asociation in Perú that promote the sustainable brands
This organization support us:
- Nesst: http://www.nesst.org/peru/ They are a incubator and accelerator social worlwide. They are work with us in the incubation part with the program startup Perú.
- WWF: http://www.wwf.org.pe/ They work in different strategies to consérvate the biodiversity. Currently the support us in the contact with the tappers in Madre de Dios and the comunication through their network.
How Evea has a positive impact in the enviroment and the amazonian communities?
The Evea Project has a positive impact in the enviroment to integrate the amazonian communities in the sustainable use of the forest. By one side the develope of products derivated by the natural latex from amazon zones it generate an income source very positive to the families, that model contribute to incentive to take care the forest generating an income to them between 65% and 90%
