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GO CUBES: Chewable Coffee

An entire cup of delicious & zippy cold-brew coffee packed into a convenient gummy bite!

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GO CUBES: Chewable Coffee

GO CUBES: Chewable Coffee

GO CUBES: Chewable Coffee

GO CUBES: Chewable Coffee

GO CUBES: Chewable Coffee

An entire cup of delicious & zippy cold-brew coffee packed into a convenient gummy bite!

An entire cup of delicious & zippy cold-brew coffee packed into a convenient gummy bite!

An entire cup of delicious & zippy cold-brew coffee packed into a convenient gummy bite!

An entire cup of delicious & zippy cold-brew coffee packed into a convenient gummy bite!

Michael Brandt
Michael Brandt
Michael Brandt
Michael Brandt
2 Campaigns |
San Francisco, United States
$61,566 USD by 1,731 backers
$22,718 USD by 656 backers on Oct 18, 2015
Highlights
Mountain Filled 2 Projects Mountain Filled 2 Projects

 

The Future of Coffee

If you're here, it's probably because you love coffee - and so do we! Join our campaign to help make the next innovation in coffee a reality.

GO CUBES are gummy coffee bites with delicious flavor, enhanced performance, and unprecedented convenience on the go. 

  • Yummy taste. GO CUBES are made with real cold-brew coffee, and they pack a serious amount of coffee into every bite (2 cubes = 1 cup of coffee). 

  • Convenient. Super easy to grab on the go, no mess, and cheaper than a cup of Starbucks!

  • Made for performance. GO CUBES are made specifically for cognitive performance, by the same people who brought you SPRINT.

GO CUBES are a new spin on a classic favorite - help us make it a reality!

Our Mission

With our background as founders of Nootrobox, we think all day about ways of helping people improve their mental performance & stay sharp all day. Before Nootrobox, coffee had always been our default pick-me-up in the past, as it is for many people. Our goal with GO CUBES is to combine what people love about coffee with what people love about Nootrobox and make a cognitive-enhancing product that's delicious, shareable, convenient, and affordable.

We are raising $20,000 to bring GO CUBES to life. We are working with amazing partners to help formulate, produce, package, and ship GO CUBES to you, and each of those partners have minimum order sizes. By getting to $20,000, we're able to get the wheels turning and make GO CUBES a reality.

We want to spread the word about a product we think is awesome, and stand behind 100%. Contribute today and you'll be among the first in the universe to try GO CUBES gummy coffee bites. We've put together a set of perks for all price points, whether you're just curious or want to be a distributor. If you aren't in a position to contribute today, then help us out by sharing the post with a friend who loves coffee. And we'll be doing giveaways on Instagram (@nootrobox) so check us out over there!

GO CUBES: Taste

GO CUBES are made with real cold-brew coffee and come in 3 delicious flavors: Pure Drip, Mocha, and Latte. (Note that each package of GO CUBES contains a random assortment of all 3.)

We are working directly with one of the largest and most reputable confectionary factories in the USA to produce GO CUBES. We've been through over 20 rounds of testing to pinpoint the exact right taste and mouthfeel profile, and have landed on something that has unanimous approval from the team.

GO CUBES: Convenience

With GO CUBES, you can bring coffee with you wherever you go, easier than ever before. 

Whether you're an astronaut in outer-space, a parent on the way to pick up the kids, or you need a quick boost on your way to class, nothing beats the no-spills convenience of GO CUBES. 

Each GO CUBE contains half of a cup of coffee, so you don't need to pack very many with you. Even with all that convenience, we've managed to keep costs low - for instance, the Becky Package contains the equivalent of 40 cups of coffee for just $50. That works out to $1.25 per cup - way less than Starbucks!

GO CUBES: Performance

GO CUBES are crafted for performance.

GO CUBES is a project by our company, Nootrobox. We named our company Nootrobox after the term "nootropics," which are ingredients known to safely improve cognitive performance on exams, stressful days, and other mentally demanding tasks. The ingredients are based on thorough scientific research, and we've made a name for being "Silicon Valley's favorite brain-enhancers" and for having stellar reviews from top publications. We have thousands of subscribers to our current products and have shipped hundreds of thousands of servings across the world, but we aren't stopping there! 

GO CUBES isn't just caffeine. We've crammed in a full nootropic stack in each GO CUBE. B complex (accelerates metabolism), L-Theanine (an amino acid found in green tea), and other compounds that stack well with caffeine round out a highly performant nootropic in each yummy bite.

For the numbers-minded folks out there, each GO CUBE is 35 calories and contains the following amount of active ingredients. A typical serving size is 2.

Caffeine 50 mg **

Vitamin B-3 (Niacinamide) 25 mg 125%

Vitamin B-6 (Pyridoxine Hydrochloride) 10 mg 500% 

Vitamin B-12 (Methylcobalamin) 30 mcg 500%

Folic Acid (Folic Acid) 500 mcg 125% 

Theanine (L-Theanine) 100mg **

Glucuronolactone (Glucuronolactone) 125 mg **

Inositol (Inositol) 125 mg **

GO CUBES is a delicious way of bringing the legendary Nootrobox performance to coffee lovers everywhere.



Testimonials

GO CUBES have that delicious caffè taste that would make Gustavo's gramma get up and dance. Unfortunately, Gustavo is a professional actor (who's actually a ton of fun to hang out with in real life, but that's a story for another time.). We do, however, have dozens of testimonials from our early testers. Here are a few --

The Team

The team is led by Geoffrey Woo and Michael Brandt. Geoff is from LA and Michael is from Chicago, and we met and became friends at Stanford University back in 2007. Based on a passion for performance and helping people hit their full potential, we started Nootrobox one year ago. Thanks to a huge amount of support, suggestions, and retweets from people like you, Nootrobox has launched several popular products. We take pride in quality products and a brand that's both smart and down-to-earth. We've been working on GO CUBES for 6 months, and we're excited to share it with you!


Our broader team hails from top MD/PhD programs in the nation, master supply chain & production specialists from pharmaceutical-grade facilities, and technologists with pedigrees from top-tier tech companies. We started one year ago and we've already been featured in many national and international press outlets


The Perks


The Barista's Special (6 x 4-packs, $20)

24 GO CUBES = 12 cups (coffee equivalent) = $1.67 per cup
The Barista's Special is a perk we added to the campaign by popular demand, after hitting 50% of our goal in just 1 week. This perk is a great way to get a taste of GO CUBES at a lower cost than the larger packages.
The Barista's Special can be added onto any of the perks below to unlock that perk for international shipping to any country. See the "International Shipping" section below!

The Brad Package (1 Bottle, $32)

50 GO CUBES = 25 cups (coffee equivalent) = $1.28 per cup
The Brad Package is a bottle of GO CUBES. Ideal for one person or a couple people to share.

The Becky Package (Box of 20 x 4-packs, $50)

80 GO CUBES = 40 cups (coffee equivalent) = $1.25 per cup
The Becky Package is a box of 20 of 4-packs. GO CUBES 4-packs are perfect for grabbing on the go - they easily fit into a small purse or backpack. The Becky Package is great if you want to be able to grab GO CUBES on the way out the door, or share with friends.

The Gustavo Package (5 Bottles, $144)

The Gustavo Package is 5 bottles, and it comes at a price discount compared to the Brad Package. If you can spring for it, it's a better deal and your stash of GO CUBES will last 5x as long (in theory ;)

The Dad Package (5 Boxes of 20 x 4-packs, $225)

The Dad Package is 5 boxes of 20 of 4-packs. It's perfect for sharing with a large group of people, or leaving out in the office for everyone to share.

GO CUBES Bottle Distributor (50 Bottles, $1,000)

The GO CUBES Bottle Distributor is 50 bottles of GO CUBES to distribute and re-sell in your neighborhood. It comes at a significant cost break compared to other packages, so you can turn a profit when you resell.

GO CUBES Pack Distributor (50 Boxes, $1,500)

The GO CUBES Pack Distributor is 50 boxes of GO CUBES packs (1000 packs) to distribute and re-sell in your neighborhood. If you sell the 4-packs for $3, which is what we suggest, you'll make double your money back.

The Duc Deluxe

The Duc Deluxe is an adventure for two - so bring a friend or a loved one! You'll be visiting San Francisco to meet the whole team.

You'll start the day with Brad, who will take you on a beautiful hike just outside the city. You can take it slow and scenic, or go for something more strenuous -- whatever fits the bill.

After your hike, Becky will meet you at one of San Francisco's famous gourmet coffee shops before taking you out for a brunch to remember at one of the city's most posh brunch spots.

As the afternoon comes around, Dad will arrive to show you around - whatever you want! It's your day, kiddos. Want to see the classic tourist sites? No problem! Hang out at a ball game? Sounds great. See a thing or two that only a local would know about? Consider it done!

For dinner, Gustavo will meet you at one of San Francisco's most highly rated fine dining establishments to unwind for a long, relaxing evening.

Once night settles, Duc will meet you at his favorite speakeasy with plans for the nightlife.

This package includes two nights in a 5-star hotel in downtown San Francisco.

You'll also get the chance to meet the team behind the scenes - Geoff, Michael, and the rest of us here. We're excited to meet you!

Oh, and we'll stuff your suitcase full of GO CUBES on your way back home. 

New Perk: The Shirt!

There are two kinds of people in the world: people who wear a bright red shirt that says "Wow! Awesome!" on the front, and people who don't.

INTERNATIONAL SHIPPING

If you'd like to have your Brad, Becky, Dad, or Gustavo perk shipped internationally, but don't find your country listed in the dropdown, follow these instructions:
  1. Select the Barista's Special.  If all you want is the Barista's Special, then just continue through the purchase flow, you can skip these instructions :)
  2. If you'd like to add a perk besides just the Barista's Special, add in the appropriate dollar amount for that perk as an "Additional Gift". 
  3. Enter your international address.
  4. We will ship you the Barista's Special plus any additional perks you paid for.
For example: If you'd like to order a Brad Package for delivery to Korea, you would select Barista's Special. You'd then set $32 as an additional gift, and enter your Korean address. Your total would be $20 + $32 + $10 (for international shipping).
Note: the distributor packs are already available for worldwide shipping and do not require the addition of a Barista's Special.

Process Timeline

We have been working on R&D for GO CUBES for 6 months, and have lined up all of the necessary resources and partners to get the job done. We forecast shipping product by the end of 2015. 

Our timeline is:

  1. Come up with idea and branding.
  2. Produce prototypes in laboratory. Iterate on taste and finalize flavors.
  3. Launch Indiegogo
  4. Produce sample batch on production equipment
  5. QA on sample batch
  6. Create full batch [October]
  7. Close out Indiegogo [October]
  8. Packaging [October]
  9. Shipping [November]

Appendix: A Brief History of Coffee

Coffee has a long, rich history spanning across the globe (over 2.25 billion cups are consumed each day globally). 

Earliest records of coffee consumption involve Ethiopians in the 10th century, who would eat coffee beans directly, or would crush them up with lard and take with them on long trips for stamina. 

Over the centuries, coffee culture spread through the Middle East where people began roasting and brewing it, and later it arrived in Europe, and then the rest of the world.


Friends all over the world enjoy coffee together, and countless people make it part of their daily ritual, thanks to coffee's unique taste and stimulating buzz.

Here's to the next chapter in coffee, GO CUBES - check out the perks above and let's make it happen!


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Choose your Perk

sold out

EARLYBIRD SPECIAL [1]

$15 USD
50 out of 50 of claimed
Ships to United States of America, Canada, United Kingdom, Spain, Mexico
sold out

EARLY BIRD SPECIAL [2]

$17 USD
50 out of 50 of claimed
Ships to United States of America, Mexico, United Kingdom, Canada, Spain
sold out

EARLY BIRD SPECIAL [3]

$20 USD
Only -1 left
Ships to United States of America, Canada, Mexico, Spain, United Kingdom
sold out

The Barista's Special

$20 USD
Only -1 left
Ships worldwide.
sold out

The Brad Package

$32 USD
Only -1 left
Ships to United States of America, Canada, United Kingdom, Spain, Mexico
sold out

The Becky Package

$50 USD
Only -2 left
Ships to United States of America, Canada, United Kingdom, Spain, Mexico

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