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Greycork - Upgrade Your Living Room

The new standard. Your living room shipped in a box and assembled in minutes with no tools.

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Greycork - Upgrade Your Living Room

Greycork - Upgrade Your Living Room

Greycork - Upgrade Your Living Room

Greycork - Upgrade Your Living Room

Greycork - Upgrade Your Living Room

The new standard. Your living room shipped in a box and assembled in minutes with no tools.

The new standard. Your living room shipped in a box and assembled in minutes with no tools.

The new standard. Your living room shipped in a box and assembled in minutes with no tools.

The new standard. Your living room shipped in a box and assembled in minutes with no tools.

Greycork
Greycork
Greycork
Greycork
1 Campaign |
Providence, United States
$270,313 USD by 540 backers
$229,108 USD by 471 backers on Sep 19, 2015

You can pre-order here on Indiegogo or on our website at greycork.com. Shipping begins February 2016. Thank you for the support!



The Greycork Living Room Set is a refreshing furniture option that is made with high-quality materials, is lower priced, and is assembled in under four minutes with no tools. It ships directly to your door from our factory in Massachusetts. 

When you need to move, it is simple to take apart, easy to transport, and set up again in a new home - all without losing structural integrity or giving you headaches.

The Greycork Living Room Set includes a Sofa and Chaise, Coffee Table, Side Table, and Bookshelf. Every piece can be purchased separately at up to 33% off retail on Indiegogo for a limited time only.



"We love the couch!" - Michelle, Los Angeles

"We were sitting on the sofa within five minutes of it arriving at our door. Totally painless process with immediately gratifying results." - Sarah, San Francisco

"I’m blown away with the overall comfort of this sofa. Whether you’re looking to host a party, take a quick cat-nap after a long day of work, or relax and have a drink, this sofa does the trick." - Zach, Chicago

"Assembling our Greycork couch was basically less hassle than getting our coffee machine loaded and going in the morning." - Ryan, New York City


We combine design backgrounds from the Rhode Island School of Design (RISD) with a legacy in manufacturing to create Greycork, a company we hope will set a new standard in the furniture industry. We’ve created furniture that has won awards at major furniture expos, including the International Contemporary Furniture Fair (ICFF). We use design principles established by RISD, IDEO and MIT, and we've participated in programs with Brown and Better World by Design.


Greycork's mission: make it easier to move into a new home, while bridging the gap between modern culture and manufacturing. We are releasing our living room collection, which includes a sofa, chaise, coffee table, side table, and bookshelf. We design for the modern user, the sort of person who values quality and price, but also needs furniture that’s easy to get, and keep as the years pass. 



The Greycork Sofa and Chaise are the first pieces available in the Greycork Living Room Set. Our sofa and chaise was designed to be a high quality product at a great price, and, to have minimal components to make assembly and transport easier for you. 

Designs for the coffee table, side table, and bookshelf were sequenced after the sofa and chaise, and are under development. We are excited about these pieces, and if you like the aesthetic of the sofa, we think you’ll like the rest of the set, too.


Greycork Sofa and Chaise  -  Sofa Weight: 75 lb, Chaise Weight:  40 lb
No tools required. 4 minute assembly. Multi-functional as a day or guest bed. Machine washable slip covers. 

Greycork Side Table  -  Weight: 14 lb
No tools required.  4 minute assembly.

Greycork Coffee Table  -  Weight: 40 lb
No tools required.  4 minute assembly.

Greycork Bookshelf  -  Weight: 30 lb
No tools required. 4 minute assembly.


We build close relationships with manufacturing partners throughout the U.S. and abroad to ensure only the highest quality materials are used and ethical manufacturing practices are followed.


The aesthetic theme of our furniture is Japanese / American. We’re inspired by top furniture designers like George Nakashima, Charles and Ray Eames, each of whom influence our approach to design.


Fiberfill foam is soft and fluffy. With this stuffed inside the back pillows, they are great for lounging, TV-binging, napping, or having friends or family members sleep over for a night or two.


The seat cushions are both supportive and soft, perfect for relaxing. We've achieved superior feel by using two different densities of foam and then wrapping it in a plush layer of polyester fiber.


Our hardware is so simple, no tools are required. Six thumb nuts and six washers are easily attached by hand to build your sofa. Together, they compress and stabilize your back frame to the surface area of the base frame.


We wanted to make it easy for you to keep our furniture. We’ve made it simple to disassemble, move to a new home, and reassemble without losing any parts or structural integrity of the product.


The boxes were designed to fit under standard doorway heights and into elevators, so you won’t have a problem getting the product into your home. We will ship complete units from our fulfillment facility in Massachusetts to anywhere in the United States. All orders will include online parcel tracking and insurance.

United States: Shipping is Free. Package will be sent via UPS Ground for 1-5 day delivery once shipped.


We’ve collaborated with our contributors from Greycork's Five to Nine magazine, our closest artist and designer friends, to give you Limited Edition blankets and pillows - woven in the USA. To learn more about the magazine and the people who inspired these products, click here.



For months, we have been developing the Living Room Set with the goal of creating a refreshing furniture option for the modern lifestyle.

We Need Your Help: The contributions we raise in the pre-order campaign will allow us to place orders with vendors, and pay for design, validation and testing of the coffee table, side table and bookshelf, as well as set up a dedicated production cell in our manufacturer’s factory.


Part of the idea behind the lean startup is to prove demand, and build products in a rapid, user-centered design cycle. By reaching out on Indiegogo, we can assess our demand, build a stronger relationship with our early adopters, and use feedback to make our product as amazing as possible.


Our repeatable, user-centric design process begins with an holistic understanding of the user, and is a collaborative process in which each Greycork team member and the intended user play a major role.  Now, we need your help to bring it to market.

Greycork was founded with the goal of creating a refreshing furniture option more aligned with today’s modern lifestyle. The first Greycork prototype was built during a rainy weekend in June 2013, with hardware and materials purchased from Home Depot, and a sketch of a coffee table on a piece of notepad paper.

We are a group of values-driven people who are aligned around a specific mission and an existential vision.

Values:

Curiosity, Surprise, Empathy, Authenticity, Being Deliberate

Mission:

Making it easier to move to a new home, while bridging the gap between modern culture and manufacturing.

Vision:

Make better moments and imagine what’s possible.


The team - John, Bruce, Alec and Jonah - came together, and saw an opportunity to do something bigger. With diverse upbringings - backgrounds in manufacturing, industrial design and furniture design - the team set out to create a new furniture brand. It would be called Greycork, and its mission would be to create the new standard for furniture, while bridging the gap between modern culture and manufacturing.


Our advisors are a group of talented and experienced people, each of whom provides us with expert insight onto a specific topics of our focus.

Nan Yu - CTO, Everlane

Albert Lee - Founder, All Tomorrows and Design Advisor, New Enterprise Associates

Andy Forch, Richard Greiner - Cofounders, Huckberry

Paul Yancich - Principal, Arsenal Venture Partners

Ken Goldman - CFO, Everbridge

Jeff Avallon - Founder, IdeaPaint


Thank you to all of our partners who help make Greycork possible!

NAC - Product / Assembly, fulfillment

Panel Processing - Product / Wood frames, tops, shelves

Waddell - Product / Wood legs, posts

Bartley - Product / Metal tops, bases

SMI - Product / Powder coat paint

McMaster Carr - Product / Hardware attachments

Tianjin Factory (TBD) - Product / Fabric, foam

Westminster Lofts - Brand / Greycork Loft

Style by Zoey + Troy Boston - Brand / Greycork Loft

Brilliant Bicycle Company - Brand / Greycork Loft (Ashton Greycork Cycling)

Ashton Instruments - Brand / Greycork Loft (Ashton Greycork Cycling)

Five to Nine Team - Brand / Greycork Magazine

Rob Chron Photography - Creative / Photo and Video


Please contact cowboys@greycork.com for any questions or changes related to your order.


Why did you make a living room set?
Our user-centered design process begins with understanding the user’s mindset regarding the home. In this case, we found users tend to think about the living room most, when thinking about their home. Then, we found a user’s primary aspiration for their home was a social space. Based on the data, the living room was a natural first collection.


Will it fit in my home?
The collection was designed to fit perfectly in many different types of homes. Our primary intention was to design for the modern user. As a result, we made sure the living room would fit well in tight urban living areas, but also would fit in traditional suburban homes.


Do you ship to Europe, Asia, Mexico, South America, Africa, or Australia?

Unfortunately, no. At this time we are shipping only to the USA.


Can I receive my products before December? Please? What if I buy a sample or prototype?

Unfortunately, no. We have a very limited number of samples available, and we are using them for our own photography, further user testing, and so we can sit down in our office! We wish we could guarantee shipping prior to December, but unfortunately we cannot.


What is the depth of the sofa?

Without cushions, the depth of the sofa seat is 30".


How tall are the back cushions?

The back cushions are 17.5" tall.


When will it ship?
The sofa and chaise will ship by December 2015, and the Coffee Table, Side Table, and Bookshelf will ship by the end of January.


Is it comfortable?
Yes. The cushioning was designed so that we could achieve the comfort level found in big, comfy couches, but also create a product with superior ergonomic attributes. Since the sofa can also be used as a bed, the layered foam ventilates for a comfortable sleeping temperature.


Who should buy the living room kit?
Because the prices are so low, anyone who is moving soon, or just looking to upgrade their furniture should buy this collection.


Is it easy to set up?
The sofa is able to be set up in under four minutes by one person, without the use of any tools. It was designed to be intuitive to assemble, but we have included an instruction sheet just in case.


Can I take it apart if I need to move?
Yes, the dis-assembly process can also be done with zero tools, in under four minutes. Because the sofa is made with minimal components, it is more easily transported than any other furniture options on the market.


What colors do you offer?
To start, we’re offering the Ash wood and Grey fabric as our standard option, with Limited Edition additions from our friends in the Design Community as limited edition options. 


Why are the coffee table, side table, and bookshelf shipping after the sofa?
Because the sofa and chaise are the centerpiece of the living room, we wanted to get them to you as soon as possible. We’re a small team, and need to make sure every product is made with careful attention to detail. Therefore, we built the sofa and chaise first, and sequenced the other products behind it.


Can I get a refund?
Pre-orders are not refundable. By making a contribution to this campaign, you acknowledge that you understand that you are contributing to a work-in-progress and not making a direct purchase. For more details please see Indiegogo's Terms of Use.


How do I choose more than one perk?
The Indiegogo system is not set up to choose multiple perks. If you would like to choose more than one perk, you will need to initiate a separate process for each pre-order. If you encounter difficulties, please email cowboys@greycork.com and use "NEED HELP WITH ORDERING" as the subject line.

Bulk Orders: How can I order a larger number of units?
For all bulk order inquires, please email cowboys@greycork.com and use "BULK ORDER INQUIRY" as the subject line.

I preordered Greycork but I didn't get a confirmation email. How can I check the status?
Please refer to this article on How to Know if Your Contribution is Successful. If there is still an issue, then you may need to contact cowboys@greycork.com.

There was an error with my contribution. What happened?
Please refer to this article on common contribution errors and steps to resolve: Common Contribution Errors.

Why am I checking out through Indiegogo?
We are using the Indiegogo platform to maintain transparency with our campaign: all the stats, numbers, deadlines and dollars raised are real. We want you to know that we have the full support of the crowdfunding community to help keep us accountable.

I don't see my answer here. Who do I contact?
Please email us at cowboys@greycork.com. We have a few team members answering emails, so please be patient with us & keep in mind that we're getting many customer support requests per day. We will get back to you ASAP.


The Greycork Loft, located in Providence, RI, is an immersive brand experience that functions both as a showroom, and as a space where guests can reserve a night’s stay by booking through Airbnb. The environment has been meticulously curated to reflect the ideal Greycork environment. greycork.com/loft

As a brand aiming to help people create better moments in the home, Greycork has launched its culture and arts magazine, the Five to Nine. The first edition, published digitally from July through September 2015, is titled “Ten Weeks at Home”. The edition features content from fifteen contributors, each of whom publishes a series highlighting the unique and special moments they create at the place they call home. greycork.com/magazine

Watch our progress, both the ups and the downs, from behind the scenes. Our Instagram is an honest glimpse into the life at Greycork. @greycork

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Choose your Perk

featured

Greycork Living Room Set

$1,500 USD
Get 1 Greycork Sofa, 1 Greycork Chaise, 1 Greycork Coffee Table, 1 Greycork Side Table, 1 Greycork Bookshelf before each goes to retail. Standard fabric option for Sofa and Chaise. Free shipping to anywhere in the US.
Estimated Shipping
February 2016
3 claimed
Ships to United States of America

Limited: Greycork Pillows

$75 USD
FREE SHIPPING to USA FREE SHIPPING to CANADA Get two (2) Limited Edition Greycork Throw Pillows created in collaboration with NYC-based illustrator Branche Coverdale. Very Limited Quantity, featuring original artwork. Each order contains two pillows.
Estimated Shipping
January 2016
8 claimed
Ships to United States of America, Canada

Limited: Greycork Blanket

$100 USD
FREE SHIPPING to USA FREE SHIPPING to CANADA Get one (1) Limited Edition Greycork Blanket created in collaboration with NYC-based Branche Coverdale. A perfect addition for the sofa or chaise. Very limited quantity, created with Branche's original artwork.
Estimated Shipping
January 2016
7 claimed
Ships to United States of America, Canada

Greycork Side Table

$125 USD
Get 1 Greycork Side Table before it goes to retail. The perfect height to complement Greycork sofa and chaise. Free shipping to anywhere in the US.
Estimated Shipping
February 2016
0 claimed
Ships to United States of America

Greycork Coffee Table

$225 USD
Get 1 Greycork Coffee Table before it goes to retail. Design features one shelf underneath the surface level for storage of blankets or books. Free shipping to anywhere in the US.
Estimated Shipping
February 2016
0 claimed
Ships to United States of America

Greycork Bookshelf

$300 USD
Get 1 Greycork Bookshelf before it goes to retail. Five shelving surfaces create the perfect bookshelf for most homes. Free shipping to anywhere in the US.
Estimated Shipping
February 2016
0 claimed
Ships to United States of America

Greycork Chaise

$350 USD
Get 1 Greycork Chaise before it goes to retail. Perfect for a reading nook or additional seating in the living room. This reward buys the chaise only. Free shipping to anywhere in the US.
Estimated Shipping
February 2016
3 claimed
Ships to United States of America

Greycork Sofa

$550 USD
Get 1 Greycork Sofa before it goes to retail. Seats three, comes with standard fabric option. Free shipping to anywhere in the US.
Estimated Shipping
February 2016
10 claimed
Ships to United States of America
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