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**Even though the official campaign is over, Indiegogo Indemand allows new backers to fund the campaign. All new backers will receive the PDF, ebook, and audiobook MP3 files within 24 hours of making a pledge, and the print book will be mailed to you immediately. You can also purchase a paperback or Kindle ebook from Amazon. **
Short Summary
You want to change the world. Maybe you’re even audacious enough to want saving the world to be fun. But real problems are messy, and it can often feel difficult to get people to care. But what if saving the earth were a game? Not just any game, but the greatest game we’ve ever played?
I've just completed the ultimate "how to" manual that will turn you into a world-changing superstar, and I want to share it with you. It's finished. It's in the final stages of editing, and it's ready to send to you at the end of this campaign in mid-November 2018.
How to Save the World is a workbook that helps social and environmental change professionals learn how to implement powerful techniques, drawn from behavioral psychology, measurement, design, data, storytelling, visualization, and game design that are proven to have impact.
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The design framework taught in this workbook will take you through a journey of exercises, questions, and case studies that will teach you the art of changing the world — and it’s often not what you think it is.
For example, did you know that just showing people the number of cans recycled increased the recycling rate by 67%? Or that letting people know that prior customers chose vegan meals doubled the rate of plant-based meal orders? Jam-packed full of fascinating insights, this book will help unleash your highest creativity and help you take giant leaps in your capacity to create real and measurable change for the causes you most care about.
The approach taught in How to Save the World means not just tinkering around the edges, or merely talking about change. It will help you design solutions that reach the cores of your issues, so you can experience the incredible joy and satisfaction of seeing your work, really, actually change the world every single day.
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What people are saying
"An urgent and useful guide for anyone who seeks to make a difference. It will change your work for the better." - Seth Godin Author, This is Marketing
"I am loving How to Save the World . . . I am only halfway through it, and cannot wait to read it again soon. So many gems! Thanks for putting this out into the world." - Erin Rhodes, Writer & Speaker on The Zero Waste Lifestyle
"How to Save the World – WOW! This remarkable book continues Katie’s amazing journey. It is easy to read, practical and full of ways for you to act, and help us survive in a world where the evidence of climate change and sustainability collapse can be frightening, and even bring on despair. But, as Al Gore told us: “Never Despair, it’s a form of denial.” Katie’s enthusiasm shines from every page, and fires hope for my grandchildren. I urge all to read this book, to “think beautifully”, and get out there and do epic things to save the world. Never has this call to action been more damn serious." - Professor David A Hood AM HonFIEAust CPEng, Chairman, The Long Future Foundation, 2012 National President, Engineers Australia
"I am a complete novice at game design, yet I have found the book to be well designed, beautifully explained, and crystal clear in terms of explanations. Katie presents her material brilliantly and passionately. This book and the games it will enable are a great opportunity to explore real innovation at the edge of how people are learning and changing behavior. This is a rare resource!" - Tim Bennet, Agricultural Scientist, Investor, Consultant to the United Nations Center for Alleviation of Poverty by Sustainable Agriculture
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"Katie's teachings gave me a solid base to begin the challenging task of tracking change . . . having been turned down for a grant or two for this very reason (we didn't have the behavior-change data the foundations wanted), I hadn't understood how to even begin collecting this information in a meaningful way until I participated in this workshop." - Constance Taylor, California Center for Natural History
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“Katie’s book on approaching the sometimes fraught topic of global environmental change and the actions that can help save the world is exactly what “change-wanters” should read! By presenting the state of knowledge in what actually works, in a way that we can all understand, using beautiful and simple graphics, Katie has delivered something useful for all walks of life, from all corners of the world.” - Jeremy S. Hoffman, Ph.D., The Science Museum of Virginia
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"Great stuff! Strong material presented in a very captivating way. The way Katie gave several hi-tech and lo-tech implementation ideas for each gamification technique made it feel both approachable and aspirational." - Eugene Otter, Software Engineer
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Hardcover dimensions: 8" x 10"
Who's it for?
This book is a must-have for anyone pursuing meaningful change in the world. It's written for social change entrepreneurs, designers, sustainability professionals, environmental advocates, student activists, engineers, city planners, civic technologists, tech startups, and community organizers. Whether you are just starting your search for meaningful work, or you've spent a lifetime's career campaigning for change, How to Save the World will add techniques you haven't heard of, inspiration to creatively flower, and a roadmap to chart your future journey for solving the world's biggest problems. The unique design-thinking process in the book will help both experienced and aspiring world-changers discover their next big idea.
What We Need & What You Get
What's involved in this campaign:
- The campaign goal covers an initial print run, editor's fees, and some promotion.
- You'll receive the first-ever print run of this book, with your name on the thank-you page and a special thank-you video with all the supporter's names.
- Don't worry if we don't reach the goal, all orders will still be printed and distributed through the print-on-demand service Blurb.com.
The Impact
The difference your contribution will make:
- This project is valuable to me because it helps me share these insights and my unique take on how optimism, vision, and creativity can make the world better. It helps me continue to read academic case studies, turn this knowledge into real change, and share it with my community of world-changers.
- This project is valuable to the world because the movement of world-changers hasn't had a manual before. We haven't had a big inspirational manifesto on how to get to work on making saving the world our art form. In a world that is often mired in doom, frustration, and politics, the approach in this book of looking at measurement, technology, and creativity is a beacon of positivity. Many world-changers are making mistakes without realizing it, and this book shines a light on these mistakes and new ways of fixing the world.
About the Author
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Katie Patrick is an Australian-American environmental engineer and designer. Her company, Hello World Labs, applies data-driven, gamification, and behavior-change techniques to solve the world’s environmental problems. She is the designer of the zero-waste behavior-change game Detrashed, host of the related Detrashed YouTube series, and author of the book Detrash Your Life in 90 Days - The Art of Zero Waste Living. Katie is also the creator of Zerowastify.com, an app designed to measure and report municipal solid waste, and UrbanCanopy.io, a map-based application that uses spectral imaging of urban heat islands and green cover to encourage urban greening initiatives.
Katie has been a media spokesperson on environmental issues, and has been featured regularly on TV, radio and in print publications, including Vogue Australia, ABC News, and BBC Radio. She was CEO of the VC-funded green-lifestyle magazine Green Pages, and was appointed environmental brand ambassador by the Ogilvy Earth advertising agency for Volkswagen, Lipton Tea and Wolfblass Wines.
She has served on the board of Australia’s national eco label, Good Environmental Choice Australia, and won the 2008 Cosmopolitan Woman of the Year Award for entrepreneurship. After graduating from the Royal Melbourne Institute of Technology with a B.Eng in Environmental Engineering, she worked as an environmental design engineer for building engineers Lincoln Scott in Sydney on some of the world’s first platinum-LEED-certified commercial buildings. Katie lives in San Francisco with her young daughter Anastasia. See Katie's Linkedin here.
Risks & Challenges
The book is ready to go! It's written, designed, and in final proofreading right now. The main challenge currently is getting as many people as possible to hear about it. I'm hoping you can help me turn the message of saving the world from being about fear and doom to being about creativity, optimism, and adventure.
Stretch Goals
Help me reach my ultimate goal of selling 1,000 copies through this Indiegogo campaign and book launch, which works out to about $25,000. This would enable me to tour: to promote the book to schools, governments, and universities, and hold more workshops, podcasts, and free events.
The $6,000 goal covers the editing, initial print run, and some help with promotion.
Stretch goal 1: $10,000 - Covers the cost of making an HD video and public speaking.
Stretch goal 2: $15,000 - Funds the podcast "How to Save the World" for another 12 months.
Stretch goal 3: $25,000 - This goal would fund touring: promoting the book to schools, governments, and universities, and holding more workshops, podcasts, and free events.
