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HUD: Screen for Skin Cancer on your Smartphone

95% of skin cancer deaths are preventable by early detection. Skip the wait and screen right at home

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HUD: Screen for Skin Cancer on your Smartphone

HUD: Screen for Skin Cancer on your Smartphone

HUD: Screen for Skin Cancer on your Smartphone

HUD: Screen for Skin Cancer on your Smartphone

HUD: Screen for Skin Cancer on your Smartphone

95% of skin cancer deaths are preventable by early detection. Skip the wait and screen right at home

95% of skin cancer deaths are preventable by early detection. Skip the wait and screen right at home

95% of skin cancer deaths are preventable by early detection. Skip the wait and screen right at home

95% of skin cancer deaths are preventable by early detection. Skip the wait and screen right at home

First Derm
First Derm
First Derm
First Derm
1 Campaign |
San Francisco, United States
$45,577 USD by 293 backers
$25,512 USD by 152 backers on Dec 2, 2015
Production
The project team has begun turning their prototype into the final product. Their ability to ship the products may be affected by product development or financial challenges.
Check Check Warehouse Truck
Concept Prototype Production Shipping

 

 

 

HÜD is Swedish for skin. It is the latest and greatest tool in the fight against skin cancer. HÜD is a medical-grade lens that attaches to any smartphone camera, allowing you to take crystal-clear images of the moles on your skin. The accompanying First Derm app will teach you the skin cancer warning signs, remind you to track your spots over time and enable you to share your HÜD images with a dermatologist for evaluation.

 

 

***HÜD for iPhone 7 is now available at dermlite.com***

  


 

 

      

 

 

Up to 95% of skin cancer deaths are preventable if they're detected early. HÜD enables early detection through enhanced self-screening.

 

The fact is that all moles should be considered dangerous until proven otherwise. 1 in 5 Americans will develop skin cancer in their lifetimes, resulting in the death of over 12,000 people every year. Skin cancer isn't just a problem for the elderly or fair-skinned, all ages and skin tones are susceptible. But there's hope: early detection greatly increases chances of survival. 

The fight against skin cancer begins with you. Check yourself and your loved ones' moles - HÜD will be your guide.

 

 

 

 

 

 

 

 

All HÜDs ordered through Indiegogo come with one HÜD scope, an iPhone 6 case AND a universal mount (fitting smartphones up to 3” in width). Each HÜD also comes with a mole review through the First Derm mobile dermatology app.

 

 

 

 

 

Once you receive your HÜD, download the First Derm companion app, available on iOS or Android.

The app will educate you on the warning signs of skin cancer so you’ll know what to look out for. The app also stores a detailed archive of your HÜD images. When you want a spot evaluated, send it in to First Derm’s network of board-certified dermatologists for review. The dermatologist will let you know if the mole requires an immediate biopsy, or if it’s in the clear until your next regular checkup.

 

 

 

 

 

Imagine you notice two spots on a loved one's arm. What's your next move?

If you said, “ignore ‘em,” our team would have to sound the alarm and respectfully suggest otherwise! You know getting those moles checked by a dermatologist is the best idea, so you add making an appointment to your to-do list...someday. Even for those who regularly see a dermatologist, that next checkup might be months away.

 

 

 

Take a picture of each mole with HÜD attached to your smartphone. The First Derm app will prompt you to enter relevant risk factors, such as changing shape or history of skin cancer. Your information is sent securely to a board-certified dermatologist who is trained to identify dangerous moles from the less threatening.

 

 

                     

 

Using HÜD images, a First Derm dermatologist identifies mole A as a Senile Wart, which is not concerning. Mole B; however, is a "Dysplastic nevus with severe atypia", the dermatologist advises that if this mole changes, you should come in for an immediate biopsy. You now have the information you need to make the correct choices about your skin health.

 

 

 

 

 

 

 

 

 

 

 

 

We are team First Derm, the leading mobile dermatology service. First Derm is a small team of doctors, engineers, designers, mobile health researchers, and statisticians. 

Through our app, our board-certified dermatologists have already helped over 15,000 people get answers about their skin rashes.

With our expertise in mobile dermatology, we knew there had to be a way for us to address the thousands of preventable skin cancer deaths per year. Fortunately, there is already a great tool for early detection of skin cancer called a dermatoscope. A dermatoscope is a specialized lens that helps a dermatologist tell if a mole is cancerous or benign. Unfortunately, they're not made for consumer use or budgets. 

That's why we teamed up with Dermlite, the premiere manufacturer of dermatoscopes. Since 2014, we've worked together on HÜD with the goal of making dermatoscopes mobile, user friendly, and affordable.

 

 

 

The idea behind HÜD was not thought up overnight or in the garage - it's the result of nearly 7 years of research, user testing and validation by First Derm and Dermlite.

Back in 2009, First Derm’s founder ran a pilot study which illustrated the potential of smartphones to conduct dermatology consultations. Physicians using app took pictures of skin ailments, then sent them to a dermatologists for review. This was followed up by a 2013 study, “Mobile teledermoscopy- there is an app for that!”. This study affirmed the accuracy of mobile dermoscopy images for evaluating suspected skin cancers.

External studies have also confirmed that mobile dermoscopy offers diagnostic accuracy comparable to face-to-face visits with a dermatologist for skin cancer lesions. The convenience of mobile dermatoscopes offers patients less time waiting for a risk evaluation of a mole. Less time spent waiting means decreasing the risk that a potential cancer grows deeper into the skin. Confident in the medical background of the technology, we teamed up with Dermlite to produce a mobile dermatoscope for the public.

 

Armed with this proven technology, which we renamed HÜD, we started doing mobile skin cancer screenings in cities and countries across the globe. We’re happy to report that HÜD works! Through our Spot Cancer campaigns, we’ve screened thousands of moles and detected over 20 deadly melanomas which might have otherwise gone unnoticed.

 

Check out highlight from our #SpotCancer campaign below:

 

 

 

HÜD generates standardized images of moles that are well-suited for dermatology research. A lot of exciting progress is already being made in the field of ‘machine learning’ with images by the likes of IBM Watson and others. One day we could have predictive computer algorithms that automatically detect skin cancer with just an image. We will invite HÜD users to opt into the largest ever user-generated study of skin cancer. 

 

 

 

                                                                                                                                                                             

 

 

 

Shipping Costs

 

We will ship HÜD worldwide from California. Shipping costs are added by Indiegogo in addition to the perk cost. Shipping is free within the United States. International shipments are $40. Note that you are responsible for any duties & taxes your country might levy. 

Will HÜD work with my device?

HÜD comes with a molded plastic iPhone 6 case. Units will also ship with a universal adaptor which will allow the HÜD to attach to devices up to 3 inches in width. The app that powers HÜD, First Derm, is available globally in 5 languages (English, Spanish, French, Italian, and Swedish) on iOS and Android.

How can a doctor tell if a mole is cancerous with HÜD?

Mobile dermoscopy is a proven method that has years of research behind it (see above). Doctors are able to tell with a high degree of certainty if a mole is worrisome. HÜD is making the dermatoscope affordable and putting it in the hands of the public.

Does HÜD work for other skin conditions?

HÜD is not necessary for anything other than moles and potential skin cancer lesions. If you have a concerning rash, go ahead and use the First Derm mobile app for an opinion. Using just your phone’s camera (no HÜD needed), you’ll get information about your condition from one of our board-certified dermatologists.

Does First Derm cost money?

Most perks available on our campaign come with one mole evaluation by First Derm Dermatologists. The app itself is free to download. Each subsequent review (every mole or rash you want evaluated) will cost. Prices depend on how quickly you want your case reviewed. A 48 hour turn-around time costs $25, 24 hours costs $40, and 4 hours costs $100. We are also considering rolling out a monthly subscription model for mole reviews.

Who are the doctors looking at HÜD mole pictures?

First Derm’s highly trained board-certified dermatologists are from the United States and Europe. Each dermatologist has advanced training in evaluating skin lesions with images taken with dermatoscopes like HÜD.

Relevant Scientific Papers?

 

 

1. Smartphone teledermoscopy referrals: a novel process for improved triage of skin cancer patients.

Acta Derm Venereol. 2015 Feb;95(2):186-90. doi: 10.2340/00015555-1906.

 

2. Mobile teledermoscopy-there's an app for that! 

Dermatol Pract Concept. 2013 Apr 30;3(2):41-8. doi: 10.5826/dpc.0302a05. Print 2013 Apr.

3. Skin self-photography for dysplastic nevus monitoring is associated with a decrease in the number of biopsies at follow-up: A retrospective analytical study.

J Am Acad Dermatol. 2015 Oct;73(4):704-5. doi: 10.1016/j.jaad.2015.07.005.

Skin Cancer Facts?

http://www.skincancer.org/skin-cancer-information/skin-cancer-facts

http://www.cancer.org/cancer/skincancer-melanoma/detailedguide/melanoma-skin-cancer-survival-rates

http://www.cancer.org/acs/groups/content/@editorial/documents/document/acspc-044552.pdf

 

 

By supporting our campaign you will be on the front lines in the fight against skin cancer. With your help, our vision is to add this lifesaving technology to the arsenal of medical tools we keep in the home. Thermometers for temperature, glucometers for blood sugar, and HÜD for moles. With HÜD in hand, you are empowered to take control of your skin health. By tracking moles at home, you can potentially save you or your loved one's life. 

Thanks for your time, and hopefully your support!

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Choose your Perk

Stay in the Loop

$10 USD
We really appreciate your help in making the HÜD a reality. Join the movement to end preventable skin cancer deaths through early detection and action. You'll get exclusive supporter updates and behind-the-scenes looks at our exciting product.
3 claimed
Ships worldwide.

Get your HÜD

$80 USD
ONE HÜD and ONE First Derm mole review. Be one of our earliest supporters and get it before it hits stores. (FREE Shipping in US, $40 everywhere else)
Estimated Shipping
January 2016
96 claimed
Ships worldwide.

HÜD for Good

$125 USD
ONE HÜD and ONE First Derm mole review. Your contribution will ALSO go towards a HÜD that will be donated to a rural community with limited access to dermatologists. (FREE Shipping in US, $40 everywhere else)
Estimated Shipping
January 2016
7 claimed
Ships worldwide.

Two HÜDs

$140 USD
TWO HÜDs and TWO First Derm mole reviews. Get 2 and save $20 off MSRP. (FREE Shipping in US, $40 everywhere else)
Estimated Shipping
January 2016
18 out of 200 of claimed
Ships worldwide.

Four HÜDs

$280 USD
FOUR HÜDs and FOUR First Derm mole reviews. For you, your family, and your friends. (FREE Shipping in US, $40 everywhere else)
Estimated Shipping
January 2016
5 out of 50 of claimed
Ships worldwide.

Researchers & Universities

$700 USD
Get 10 HÜD’s and special access to our research platform.
Estimated Shipping
January 2016
8 claimed
Ships worldwide.

Healthy Companies

$2,000 USD
Get TWENTY HÜD’s for your group or organization and 6 month unlimited submissions to First Derm.
Estimated Shipping
January 2016
1 out of 10 of claimed
Ships worldwide.
sold out

Early Bird

$70 USD
Estimated Shipping
January 2016
Only -3 left
Ships worldwide.
sold out

Super Early Bird

$60 USD
Estimated Shipping
January 2016
Only -1 left
Ships worldwide.
sold out

HÜD VIP

$5,000 USD
2 out of 2 of claimed
Ships worldwide.

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