Short Summary

 InKETOble! Treats is a low carb, no sugar healthy desserts company. We pride ourselves on making sweets that taste sinfully delicious you won't even know they are keto. Our journey started in September 2020  and all of the hard work is paying off and the business has taken off! We have an established presence online and at local farmers' markets and the demand has been growing ( we have reached almost 33,0000 searches on google in the last 30 days). I have decided to expand the brand and open up the first of its kind, a casual cafe and bakery that will be keto and diabetic-friendly, and low carb-focused. This will include the appetizers, entrees, alcoholic and non-alcoholic offerings, and of course the desserts.

We have found the perfect location in Midtown Manhattan! The address is 226 E 53rd St NY,NY 10022. Lease is signed and the space is currently being built out. The target opening date is MONDAY, NOV 15th!  As I am sure you are aware running a restaurant cost a pretty penny and we are reaching out to our network to assist in startup cost for some awesome perks in return for your kind contributions. :)

What We Need & What You Get

Total : $50,500

Funds Breakdown: 

• Certificate of Occupancy - $100
• Business License - $120
• Food Service Establishment Permit  - $280
• Health and Building Inspections - $1000
• Beer and Wine License - $1,060
• Signage, Décor, Marketing - $2,438
• Equipment - Electric Bakers Oven, Refrigerator/Freezer, 3 Compartment Sink, Electric Stove, Rolling Prep Table. $10,000
• 2 Months Operating Cost - $35,502
  • Includes : Rent (4,550), Taxes, Insurance, Payroll, Food Cost, Materials, Utilities, Gas, Internet, Accounting and Legal Services. 
• We have some fabulous perks for your contributions including  InKETOble branded swag, our famous seasonal dessert boxes, gift cards to online and in store orders, and more. 
• Our goal is to reach our goal and exceed it to assist in the startup funds and working capital, however if we do not reach our goal the funds will still be used towards the business and operating capital. 

The Impact

• There are no readily accessible Keto-friendly restaurants in NYC. This will solve the issue of not only a sit-down casual café but also a full-service bakery that customers can pick up grab-and-go options as well.
• Representation - There very few black owned restaurants in NYC outside of Harlem and Brooklyn. InKETOble! Treats and Eats will help break that mold by being one of the few and hopefully will inspire the younger generation that they can make it happen too.
• All-Encompassing - We are a one-stop-shop for all things keto, from appetizers to entrees, desserts, and drinks, it will be the first of its kind.
• Mass Appeal - Not only do we cater to the keto market, but we also cater to the gluten-free, and diabetic community.
• Location -NYC is the most densely populated area
• Filling a community void - The concept is community-based that will host weekly community events ( trivia, drag bingo, karaoke) which is currently not largely offered in the area.
• Established Following - We also have an established following and clientele from our online orders and the local farmer's markets.
• Growing Demand- The demand is there and substantially growing. As shown in the imagery below we had thousands of google searches and dozens of phone calls over the last 30 days alone. These searches would have translated into sales if we were a brick and mortar which is the opportunity we are solving with the InKETOble Kitchen.

Risks & Challenges

• Niche - This is a very niche restaurant that can appeal across the board but it may be a hard concept to understand, for some consumers.
• Previous Bad Experience - Those consumers who have a negative connotation to the keto diet or are not familiar with it or low carb foods, in general, might hesitate to give the restaurant a try.
• NYC Competition- NYC is a competitive restaurant landscape with a revolving door of restaurants.
• Food Cost Education - Due to the fact that keto-friendly substitutions such as almond flour and monk fruit (sugar substitute) are at a significantly higher price point, some consumers might be deterred from the higher price points of the menu items versus the price point of a traditional bakery/

Other Ways You Can Help

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