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Launch of NO EASY MONEY, a Dale Hunter novel

First in the series of Dale Hunter thriller novels about business, crime and computers in the 1980s.

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Launch of NO EASY MONEY, a Dale Hunter novel

Launch of NO EASY MONEY, a Dale Hunter novel

Launch of NO EASY MONEY, a Dale Hunter novel

Launch of NO EASY MONEY, a Dale Hunter novel

Launch of NO EASY MONEY, a Dale Hunter novel

First in the series of Dale Hunter thriller novels about business, crime and computers in the 1980s.

First in the series of Dale Hunter thriller novels about business, crime and computers in the 1980s.

First in the series of Dale Hunter thriller novels about business, crime and computers in the 1980s.

First in the series of Dale Hunter thriller novels about business, crime and computers in the 1980s.

Del Chatterson
Del Chatterson
Del Chatterson
Del Chatterson
1 Campaign |
Montreal, Canada
$2,972 USD $2,972 USD 26 backers
84% of $3,525 Flexible Goal Flexible Goal
Overview
NO EASY MONEY is the first in the Dale Hunter series of crime fiction novels about an entrepreneur in the computer business of the 1980s. Entrepreneurs face challenges every day. It’s hard to be a hero. This is the story of a young entrepreneur under threats of violence from the gangsters in Montreal. He wants to protect his family and his business and not play by gangster rules, but it will require courage and creativity and the support of some new friends. Somebody is going to get killed.

Summary

Hello, I'm Del Chatterson, the author, publisher and entrepreneur behind this project.

Here's my story: about the project, the first novel, who I am, why I'm doing this and why you might be interested to support me in the adventure. (Or at least grab an author-signed advance copy or two of NO EASY MONEY)

Check the Indiegogo perks shown here for all the bonuses available.  Thank you for visiting. 

You can help in three ways

1. Share the fun.

Enjoy the novel! Share it with friends and family. Early readers tell me it's an interesting and entertaining read. Any purchase of the novel, the business books or the other perks listed here will help finance the sales and marketing campaign to share the books and the fun with more readers.

2. Share the message. Join the team. 

Join me and my collaborators, followers, fans and readers in this project to produce a series of crime fiction novels with an entrepreneurial background that are a good read and also help to  promote Enlightened Entrepreneurship. Everyone can contribute by sharing feedback, comments and reviews. 

My intent, as a writer of both crime fiction adventure novels and non-fiction business books, is to help Enlightened Entrepreneurs be better and do better: for themselves and their businesses, their families and employees, their customers and suppliers, their communities and the planet.  Please share the invitation and the link to this Indiegogo campaign with more potential readers and supporters.

3. Share the wealth.

My mission is to promote Enlightened Entrepreneurship that supports the development of better communities and a healthier world. 

So I promise you all, supporters, readers and fans, that 15% of all the net proceeds from this Indiegogo campaign and 15% of all future net royalties from the Dale Hunter Series of novels will be shared with my favourite worthy causes: KIVA, UNICEF, MSF and  Amnesty International. (Links to more info below)*

Please join me in this adventure with Dale Hunter and his new friends.

NO EASY MONEY

"You never win playing by the rules.”

Entrepreneurs face challenges every day from inside the business and from the world around them. It’s hard to be a hero. This is the story of an entrepreneur who wants to win and not play too far outside the rules. 

Dale Hunter is a young entrepreneur in Montreal running a successful business in the 1980s world of personal computers. He’s having fun and making money until the bad guys arrive. Now he has to try to survive without playing by gangster rules. It will require courage and creativity and the support of some new friends.

While fighting off the criminals, he still has to manage challenges from his employees and customers, the bank and his partners, and his two suppliers in Korea and Taiwan.  He has to make deals with them all to survive and save his business and his family.

It starts with a demand for protection money and threats of violence to his family. Hunter agrees to make payments to a gangster named Jacques Talbot. But the pressure increases as Talbot squeezes him for more. Hunter decides to call the cops. That’s a mistake and the criminals raise their demands and the threats to his family. Hunter makes a deal with Frank the Fixer, a tough young Somalian refugee who now works on both sides of the law in Montreal. He can be more creative than the cops, but his first attempt to take out Talbot makes matters worse. Hunter tries to deal with the gangsters himself and only digs himself in deeper again. Frank and Hunter decide the solution is to raise the stakes with and ask the Montreal Mafia to take care of the other gangsters.

Hunter also appeals to his banker, his partners and his suppliers for help, but he is still not safe from the gangsters and he’s now caught between the first gang of thugs and the Mafia.  Somebody is going to get killed. Dale Hunter may never get back to business as usual.

Early Reviews

INDIE READER Review: Rating 4 stars. Delvin Chatterson’s language conveys mayhem with a brevity that practically demands attention. Action sequences are rapid fire and corrosive and are offset by scenes of threatening undertones ​. Verdict: Chatterson pens crime drama that is as fast-paced and involved as the archetypal L.A. potboiler and deftly leaves open the possibilities for his characters to continue their stories in future adventures.

"Great read!!! I can't put it down. … I had to get up in the middle of the night to finish it!!!” Ken Collins (Man. Canada) 

“I read this book in one day, I couldn't put it down. I wanted to know how Dale handled his mounting financial problems and how he would keep his family safe. … How do I get my hands on his next book?” Margaret Heaton (MI, USA)

 

More about the book: An Interview and Excerpts in text & audio:

An interview with the Author by Tellwell: 

Listen at: https://tell-it-well.libsyn.com/episode-9-del-chatterson-on-crafting-business-centred-crime-fiction

Excerpts of NO EASY MONEY:

Free .pdf copies from BookFunnel: 

  • 1st 50 Pages

@ https://dl.bookfunnel.com/ffkyj2czjs

  • Chapter 7, Meet Gino Boncanno

@ https://dl.bookfunnel.com/4tewucqhd4

Reading of Chapter 7 by Denis Senecal:

 

The Dale Hunter Series of Crime Novels 

The Dale Hunter novels are stories of an entrepreneur's adventures with exciting drama, crime and suspense for an entertaining read by a wide audience. Without detracting from being a good read, the books are also interesting, informative and inspiring for hard-working entrepreneurs, for future entrepreneurs and for critics of entrepreneurs. (That's the subtle hidden agenda. Hopefully, it doesn't spoil your enjoyment of the novels!)

The Author - Delvin Chatterson

Del Chatterson is an entrepreneur and business advisor, consultant, coach and cheerleader for entrepreneurs. He has written extensively on business topics for two decades. He is now writing fiction with a short story collection and this series of Dale Hunter crime novels in progress. 

Del has already published two business books: Don’t Do It the Hard Way, A wise man learns from the mistakes of others, only a fool insists on making his own and The Complete Do-It-Yourself Guide to Business Plans, It's about the process, not the  product. Both business books tell real-life stories of entrepreneurs to share the lessons they have learned.

Like Dale Hunter, Del Chatterson is an engineer from UBC with an MBA from McGill and ran a computer products distribution business in Montreal in the 1980’s.  Some of the stories in his first novel of the Dale Hunter series, No Easy Money, actually happened, most are fiction. “They’re all my worst nightmares,” he says, “that I decided to share through these imagined stories of crime and violence.”   

Originally from the Rocky Mountains of British Columbia, Del has lived and worked for most of the past forty years in the fascinating, multicultural, bilingual, French-Canadian city of Montreal, Quebec. He is dedicated to sharing his ideas, experience and advice with entrepreneurs to help improve their lives and their businesses. He has helped entrepreneurs around the world, including volunteer consulting and financial support in developing economies and in Aboriginal communities. His own life experience includes running nine marathons after the age of fifty (setting no records, but never being last) and running for Member of Parliament in the 2000 Canadian Federal election. (He came second, not last.)

Learn more about Del at his websites: For readers at www.DelvinChatterson.com and for entrepreneurs at www.LearningEntrepreneurship.com. You may also follow Del on Twitter, Facebook, Instagram or LinkedIn.

    The Marketing Plan & Objectives

    I have set an initial "flexible" budget for this campaign at $5000. The marketing opportunities and the potential budget are unlimited, but I'll manage with what I can get. Creative marketing does not require a large budget and I am not expecting instant success. I expect to have to work hard and to grow readership slowly. 

    The current marketing plans are:

    • Continue getting reviews, endorsements and testimonials from recognized authorities and early readers  to be used in the marketing and promotion campaigns. "They loved the book, so will you!" 
    • Launch a Public Relations and Promotion campaign through relevant traditional media, online platforms and social media, as well as book review magazines and resources used by publishers, booksellers and avid readers. 
    • Continue advertising and promotion of the book listings on Amazon (.com and .ca), Indigo/Chapters and Goodreads, plus other online book sales and promotion sites. 
    • Prepare effective marketing materials, posters, bookmarks, postcards for interested readers, booksellers, agents and publishers.
    • Arrange book signings, sales events and media coverage for No Easy Money and the Dale Hunter Series of crime thriller novels. 

    The Objectives are:

    • To increase awareness and create demand for the first novel and the series of Dale Hunter crime thrillers
    • Improve sales results from the time of book launch through the fall of 2018 into 2019 to create demand for the next novels in the series.  
    • To have an impact on a wide international audience of current and future entrepreneurs, as well as their families, friends and critics.
    • To increase awareness of the issues and challenges for Enlightened Entrepreneurship.

     

    Risks & Challenges

    I will assume all risks, financial and operational, with the support of my publishers and service providers.  I will guarantee that the net proceeds of this campaign will be used as planned and that all the books and other perks offered here will be delivered as promised. (Shipping is included for Canadian and U.S. destinations.)

    The first novel, No Easy Money, is finished and is being prepared for printing and distribution to booksellers and readers in the coming weeks. The two business books are already available for delivery from the publisher, bookstores and online book sellers.  

    You will receive what you request through this campaign or subsequently order through standard channels.   

    Thank you!

    Thank you for your interest and support. Don't forget, the main purpose of this campaign is to share the fun!  Please tell a friend. Tweet, post or shout it out!  Or use the Indiegogo share tools on this page!

    Any comments, feedback or reader reviews are much appreciated and I welcome the opportunity to keep in touch with future readers. 

    Thank you!

    Del Chatterson

    *P.S. My favourite worthy causes: KIVA, UNICEF, MSF and  Amnesty International.  

    • KIVA - Lend as little as $25 to help entrepreneurs around the world to realize their potential. https://www.kiva.org/  
    • UNICEF - For every child, a fair chance. https://www.unicef.org/
    • MSF - Médicins sans frontières - Doctors with Borders - An international, independent medical humanitarian organisation providing assistance to people affected by conflict, epidemics, disasters, or excluded from healthcare.  https://www.msf.org/
    • Amnesty International - A global movement campaigning for a world where human rights are enjoyed by all. https://www.amnesty.org/en/

    You can send any one of them a donation now, instead of buying a book. You can buy the book later on Amazon or Indigo.  

    Del 

    Looking for more information? Check the project FAQ
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    Choose your Perk

    Two signed softcover novels
    featured

    Two signed softcover novels

    Currency Conversion $18 USD $35 USD (50% off)
    $25 CAD
    Two signed PAPERBACK copies of NO EASY MONEY plus three E-books & a subscription to Del's Reader Review Panel for updates and access to future books at discounted prices. Business E-books: Don't Do It the Hard Way, The Complete DIY Guide to Business Plans & an E-book copy of No Easy Money. Delivery included for Canada & US destinations.
    Included Items
    • Join mailing lists +3 e-books
    • Two softcover - NO EASY MONEY
    Estimated Shipping
    September 2018
    8 out of 200 of claimed
    Ships to United States of America, Canada
    Sign me up + 3 E-books

    Sign me up + 3 E-books

    Currency Conversion $7 USD $17 USD (58% off)
    $10 CAD
    Sign up for your choice of mailing lists and receive three e-books. Copies of the novel NO EASY MONEY & two business books: DON'T DO IT THE HARD WAY and The Complete Do-It-Yourself Guide to Business Plans in downloadable e-book format. Delivered to your e-mail inbox.
    Included Items
    • Join mailing lists +3 e-books
    Estimated Shipping
    September 2018
    1 claimed
    FREE - NO EASY MONEY delivered

    FREE - NO EASY MONEY delivered

    Currency Conversion $7 USD $18 USD (60% off)
    $10 CAD
    One Author-signed copy of NO EASY MONEY, delivered in Canada or United States for $10.00 shipping & handling. Pick-up at the Book Launch or Book-signing events for Bonus Perks: Three E-Books (Novel + 2 Business) plus e-mail subscriptions. *** CONDITIONAL ... on agreeing to Read it, Review it, and Give it away. *** Limited Qty. (50), 1/reader.
    Included Items
    • 1 Softcover, NO EASY MONEY
    Estimated Shipping
    September 2018
    0 out of 50 of claimed
    Ships to Canada, United States of America
    NO EASY MONEY Paperback+E-book

    NO EASY MONEY Paperback+E-book

    Currency Conversion $11 USD $17 USD (37% off)
    $15 CAD
    Paperback copy of the novel NO EASY MONEY , delivered free to Canada & US destinations. Plus an E-mail subscription to Del's Reader Review Panel for updates and access to future books at discounted prices. Plus a downloadable copy of NO EASY MONEY in E-book format.
    Included Items
    • NO EASY MONEY Paperback+E-book
    Estimated Shipping
    September 2018
    2 out of 500 of claimed
    Ships to United States of America, Canada
    Signed Hardcover +3 E-books

    Signed Hardcover +3 E-books

    Currency Conversion $18 USD $39 USD (54% off)
    $25 CAD
    Author signed hardcover copy of NO EASY MONEY plus three E-books & a subscription to Del's Reader Review Panel for updates and access to future books at discounted prices. Plus Business E-books: Don't Do It the Hard Way, The Complete DIY Guide to Business Plans, & an E-book copy of No Easy Money. Delivery included for Canada & US destinations.
    Included Items
    • Join mailing lists +3 e-books
    • Signed Hardcover NO EASY MONEY
    Estimated Shipping
    September 2018
    6 out of 100 of claimed
    Ships to Canada, United States of America
    Strictly business, 2 books +

    Strictly business, 2 books +

    Currency Conversion $18 USD $40 USD (56% off)
    $25 CAD
    Two signed PAPERBACK copies of Don't Do It the Hard Way and The Complete Do-It-Yourself Guide to Business Plans plus three E-books & a subscription to Del's "Ideas for Entrepreneurs" newsletter. E-book copies of the two business books and one E-book copy of No Easy Money. Delivery included for Canada and US destinations.
    Included Items
    • Join mailing lists +3 e-books
    • Two Business Books
    Estimated Shipping
    September 2018
    1 out of 50 of claimed
    Ships to United States of America, Canada
    3 Books - 2 business, 1 novel

    3 Books - 2 business, 1 novel

    Currency Conversion $35 USD $70 USD (49% off)
    $50 CAD
    Author signed copies of the 2-business books (paperback) plus one novel (paperback) DON'T DO IT THE HARD WAY and THE COMPLETE D-I-Y GUIDE TO BUSINESS PLANS plus NO EASY MONEY PLUS: Sign up for your choice of mailing lists and receive E-book copies of the novel & the two business books. Delivery included for Canada and US destinations.
    Included Items
    • Join mailing lists +3 e-books
    • 3-book Package
    Estimated Shipping
    September 2018
    1 out of 50 of claimed
    Ships to United States of America, Canada
    3 Author-signed  novels

    3 Author-signed novels

    Currency Conversion $71 USD $105 USD (32% off)
    $100 CAD
    Three Author signed hardcover copies of NO EASY MONEY plus three E-books & a subscription to Del's Reader Review Panel for updates and access to future books at discounted prices. Three E-books: Don't Do It the Hard Way, The Complete DIY Guide to Business Plans, & the novel, No Easy Money. Delivery included for Canada and US destinations.
    Included Items
    • Join mailing lists +3 e-books
    • Signed Hardcover NO EASY MONEY (3)
    Estimated Shipping
    September 2018
    1 out of 100 of claimed
    One-on-One consult with Del

    One-on-One consult with Del

    Currency Conversion $176 USD $388 USD (54% off)
    $250 CAD
    A personal hour, one-on-one by telephone or Skype call with Del Chatterson, plus 1-hour for preparation and follow-up. Del is an experienced and valued strategic business advisor, consultant, writer and publisher. The consultation on your choice of questions and agenda for discussion of business issues, entrepreneurship, writing or publishing.
    Included Items
    • One hour with Del, Uncle Ralph
    Estimated Shipping
    December 2018
    2 out of 15 of claimed
    1-Day Workshop/Seminar

    1-Day Workshop/Seminar

    Currency Conversion $1,058 USD $1,586 USD (33% off)
    $1,500 CAD
    1-Day Workshop/Seminar or consulting engagement with Del Chatterson, an experienced and valued strategic business advisor and consultant for entrepreneurs. (Equiv. 10 hours.) Your choice of subjects: business issues, entrepreneurship, management and leadership, writing and publishing. Travel, accommodation and facilities expenses are extra.
    Included Items
    • 1-Day Workshop/Seminar
    Estimated Shipping
    December 2018
    2 out of 3 of claimed

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