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Millybutton: Nursing Apparel Accessory

Expand your wardrobe with this simple product, make every shirt a nursing shirt!

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Millybutton: Nursing Apparel Accessory

Millybutton: Nursing Apparel Accessory

Millybutton: Nursing Apparel Accessory

Millybutton: Nursing Apparel Accessory

Millybutton: Nursing Apparel Accessory

Expand your wardrobe with this simple product, make every shirt a nursing shirt!

Expand your wardrobe with this simple product, make every shirt a nursing shirt!

Expand your wardrobe with this simple product, make every shirt a nursing shirt!

Expand your wardrobe with this simple product, make every shirt a nursing shirt!

Elizabeth Best
Elizabeth Best
Elizabeth Best
Elizabeth Best
1 Campaign |
Pittsburgh, United States
$4,988 USD 66 backers
24% of $20,000 Flexible Goal Flexible Goal
Prototype
The project team has a working demo, not the final product. Their ability to begin production may be affected by product development or financial challenges.
Check Wrench Warehouse Truck
Concept Prototype Production Shipping
Overview
Made by moms for moms! It's the extra hand every breastfeeding mother needs so she can overcome the often difficult & time consuming mechanics of breastfeeding. With Millybutton she will meet her personal breastfeeding goals and sustain breastfeeding, as recommended by the CDC and World Health Organization. Millybutton is a symbol of a breastfeeding mothers commitment to providing the best nourishment for her child.

What Mother Doesn't Need an Extra Hand?

 

 

 

Make Every Shirt a Nursing Shirt

  • Spend $25 and make every shirt a nursing shirt
  • Protect your neck muscles and remove that shirt from under your chin
  • Reclaim Your Identity by Breastfeeding in Your Own Wardrobe
  • Ideal For Back to Work Moms 
  • Save Money on Expensive Breastfeeding Attire
  • Secures and Protects Your Clothing
  • Safe for All Fabrics-Never Snagging or Crimping
  • Strong Enough to Hold Through Thicker Fabrics 
  • The Silicone Casing is Durable and Gently Grips the Fabric​ 
  • Millybutton has been issued its US Utility Patent 

 

Multi-Function Breastfeeding Accessory

  • Use it as a Bracelet Side reminder  

 

  • Attach it to your Refrigerator, Diaper or Pump Bag

 

  • Black & White (high contrasting colors) promote infant development

           

 

  • Silicone is non toxic, medical grade, & BPA free
  • Millybutton is dishwasher safe and can be sterilized 
  • Durable, no detachable parts, to meet the standards of the Juvenile Manufacturing Industry

          

 

Never Lose Sight of What's Important 

 

What Mother Doesn't Need an Extra Hand?

 

The Pittsburgh Women That Made This Possible

        Millybutton was made using local & woman-owned manufacturing and we proudly support mother-entrepreneurs. These women have inspired and empowered us with their talents, enthusiasm, and commitment to helping others. Millybutton—and our lives in general—have been made better because they are a part of it! 

Made with love-worn with pride.

Brigette Davitt (Graphic Designer), Jack Davitt (Mascot), Clareanne Best (Co-founder & Manager), Elizabeth Best (Co-founder & CEO), Dana DePasquale (Marketing Intern), Laura Petrilla (Photographer) Those not pictured: Mia Bencivenga (Communications Specialist), Marie Pocasangre (Web Design), Angela Carr (Pittsburgh Plastics Manufacturer), Kaitlin Augustine (Social Media & Marketing Intern), Helena Trent (IT Advertising Support)                             

Mother/Daughter Co-Founders

Elizabeth Best & Clareanne Best 

How did you come up with the idea for this?

I was a new mother who struggled to breastfeed, especially when I went back to work in a corporate architecture office.  I could not afford breastfeeding attire and most of it was not work appropriate. I wore my pre pregnancy clothes and tucked my shirt under my chin, or removed my clothing. I was stressed and overwhelmed as pumping took a lot of time from my job responsibilities. My mother & co founder (a retired nurse) saw me struggling and suggested using a clip to hold up my top. It worked but crimped my top. That was an aha moment!

What makes your product special?

It expands the nursing wardrobe with one simple product, making every shirt a nursing shirt. It is also a symbol of a breastfeeding mother’s journey & commitment to provide the best nourishment for her baby. It is a simple solution to empower mothers to reach their breastfeeding goals, breastfeed successfully and have a cool & calm (supermom) look while doing it. 

We believe all mothers are supermoms and more importantly heroes!

        

 

Here's What Moms Are Saying about Millybutton

       
     

 

  • "The Millybutton worked amazing throughout my whole breastfeeding experience. I was able to pump or nurse, in any shirt in my wardrobe, because the Millybutton held and protected it. I will continue using it in the future and will be gifting it to every new mother I know. It really is an amazing and useful product!" by Alexis Anderson, Millybutton mom
  • "To all my nursing mum friends, Millybutton is a life saver. I've had a chance to try the beta version and it's one of the reasons I've hit my goal of nursing Regan for her first year. I'm a working mum so I often nurse or pump in my work clothes right before running out the door. This has given me an extra hand and eliminated anxiety from wrestling clothes that I hadn't even been aware of. This is going to be my go-to new baby gift, cant wait for the fall product release!"  by Amanda Yarger, Millybutton mom
  • "While working full time, I need to pump often to provide milk for my baby, and to maintain my supply. Millybutton allows me to focus on expressing milk for my baby, and not on juggling my wardrobe with my pump parts." by Trisha Kerstetter, Millybutton mom

 

What We Need & What You Get

Here's the skinny! We need to raise $20,000 to recoup some of our production costs. We have taken the leap into entrepreneurship but we need your donation to sprout wings and fly! We are self funded and heavily invested, so we need backers. 

  • Our local manufacturer has gone into production, we need the money to pay for the products and cash flow. 
  • Your purchase matters! It is difficult for women owned small businesses to get a loan from the bank. If we have your purchase orders and show the product is in demand, that will help our application. 
  • We have been working on Millybutton for 7 years, it took us 4 years to secure our US Utility Patent and we will not be giving up anytime soon! Your contribution will help us keep our small business going. We have future Millybutton designs and another use for our patent in the works, with your help we can meet our full potential. You will be inspired by what we come up with next!
  • Your perk is that you get the Millybutton- a new to the market product. We have some promotional deals available and the more you buy the cheaper they are. 

 

Millybutton Time Line

            

The Impact

Millybutton llc. is striving to create a, "mother company"  one that is empathetic and nurturing.   We are committed to the idea that Millybutton can create a social impact as both a product and company. Empowering breastfeeding mothers and supporting local woman owned businesses is very important to us. By reaching out to provide Millybuttons to low income mothers through Genesis of Pittsburgh we are able to make an impact in our community. 

Robert Ingersoll said, "We rise by lifting others!" 
Millybutton says, "What mother doesn't need an extra hand!"

 The difference your contribution will make:

  • By contributing you are participating in the normalizing breastfeeding movement! Someday it will make a great story for your grand kids that you were apart of a movement to provide the best possible nutrition for infants and support for their mothers. 
  • You will be supporting local manufacturing! Go Pittsburgh!

Risks and Challenges

Millybutton is a magnetic device and magnets require warnings: 

  • *Magnet Warning: NO PACEMAKERS, ADULT USE ONLY, NO CHEWING! 

Other Ways You Can Help

Maybe you just can't contribute, but that doesn't mean you can't help:

  • Help us get the Millybutton word out and generate some buzz about our campaign.
  • Use the Indiegogo share tools at the top of the page, they look like this:
  • Contact us for our media and press release kit!

 Thank you for your support!

Sincerely & Forever Grateful,

Team Millybutton 

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Choose your Perk

featured

Buy 1 Millybutton Get 1 FREE

$25 USD
Being in the know saves you money! Be the first of 50 people to get this Buy 1 Get 1 FREE promotional offer! Make every shirt a nursing shirt, and take back your identity with a Millybutton. It is simple, accessible, and empowering! Embrace your badass supermom self, provide the best nourishment for your infant and look cool & confident doing it. Buy one for yourself and a friend, just in time for the holidays. Let's face it - what mother doesn't need an extra hand!
Estimated Shipping
November 2016
37 out of 100 of claimed
Ships worldwide.

Make a Social Impact!

$10 USD
Donate 1 Millybutton to a breastfeeding mother in need to support her breastfeeding efforts to provide the best nourishment for her infant. Millybutton will remove several of the breastfeeding obstacles mothers face. With Millybutton mothers do not need to spend money on special nursing apparel. Delivery time will be before the holidays - feel free to donate more than one! Millybutton's donations: Genesis of Pittsburgh
Estimated Shipping
November 2016
5 claimed

1 Millybutton + Free Shipping

$25 USD
Save money on nursing apparel- make every shirt a nursing shirt, and take back your identity with a Millybutton! It is simple, accessible, and empowering! Embrace your badass supermom self, provide the best nourishment for your infant and look cool & confident doing it. Millybutton will hold up your shirt so you don't have to! With two hands free you will breastfeed successfully and meet your goals.
Estimated Shipping
November 2016
1 claimed
Ships worldwide.

2 Millybuttons + 1 Half-Off

$60 USD
Buy 2 Millybuttons get 1 Half-Off! Buy one for yourself and two friends, just in time for the holidays. Let's face it - what mother doesn't need an extra hand! Save money on nursing apparel - make every shirt a nursing shirt, and take back your identity with a Millybutton! It is simple, accessible, and empowering! Embrace your badass supermom self, provide the best nourishment for your infant and look cool & confident doing it.
Estimated Shipping
November 2016
0 claimed
Ships worldwide.

3 Millybuttons + 1 Free

$75 USD
Buy 3 Millybuttons and Get 1 FREE! Buy one for yourself and get three for friends, just in time for the holidays. Let's face it - what mother doesn't need an extra hand? Your friends will love this, "babe magnet"!
Estimated Shipping
November 2016
3 claimed
Ships worldwide.

4 Millybuttons + 2 Free

$100 USD
Buy 4 Millybuttons get 2 FREE! Buy one for yourself and five friends, just in time for the holidays. Hey mothers in breastfeeding groups, this deal is for you! If you are not in a group, join one! Let's face it - what mother doesn't need an extra hand! Your friends will love this, "babe magnet"!
Estimated Shipping
November 2016
0 claimed
Ships worldwide.

10 Millybuttons + 1 Free

$150 USD
Shop Owners -This wholesale deal is for you, get your store name added to our website distribution list and this new product in your store in time for the holidays. In the spirit of crowdfunding and generating buzz about something new, we have created this +1 deal in hopes that you will raffle off a Millybutton on your social media and give your breastfeeding mothers something new to talk about during the holidays.
Estimated Shipping
November 2016
2 claimed
Ships worldwide.

15 Millybuttons + 1 Free

$175 USD
Shop Owners -This wholesale deal is for you, get your store name added to our website distribution list and this new product in your store in time for the holidays. In the spirit of crowdfunding and generating buzz about something new, we have created this +1 deal in hopes that you will raffle off a Millybutton on your social media and give your breastfeeding mothers something new to talk about during the holidays.
Estimated Shipping
November 2016
0 claimed
Ships worldwide.

20 Millybuttons + 1 Free

$200 USD
Shop Owners -This wholesale deal is for you, get your store name added to our website distribution list and this new product in your store in time for the holidays. In the spirit of crowdfunding and generating buzz about something new, we have created this +1 deal in hopes that you will raffle off a Millybutton on your social media and give your breastfeeding mothers something new to talk about during the holidays.
Estimated Shipping
November 2016
4 claimed
Ships worldwide.

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