MITO – a new generation of drinks is born.
A healthy, purely natural drink that enables long-term performance.
It's all down to the unique mitochondria-activating
formula.
Want to be healthy and active?
And stay that way? Then give your mitochondria a boost. Discover the secret of
vitality, health and performance.
The mitochondria.
Mito Drink, and the long-term increase of your overall
performance levels, rely on three key factors:
- A revolutionary innovation
Our vision -
Enhancing your performance – naturally and healthily
An ailing society
Among the many illnesses our society helps to cause –
many of them due to the relentless pressure to perform and the increasing
degradation of the environment – are cardiovascular diseases, diabetes and high
blood pressure, to name just three. But chief among them are burn-out and
depression. Anyone being treated at Munich's Burn-Out Diagnostic Institute will
have the great advantage of receiving an individualised treatment programme
that includes not just conventional medicine but also alternative therapies
such as those based on mitochondrial medicine.
Promoting health
At the Institute, two of Germany's leading mitochondria
specialists treat their patients for the long term. Highly effective natural
products are used to target and build up the cells' mitochondria. No chemicals
or other artificial agents are used, as the body cannot process them. In this
way, we address the root cause of the difficulties.
Many patients report feeling better very quickly. Next
to that, the actual clinical proof of their recovery is almost of secondary
importance.
An innovative idea
Why wait until people get ill to treat them? Surely it
is far preferable to build up the health and performance levels they already
have.
How? By strengthening their mitochondria. Naturally –
with a drink made from natural ingredients.
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A formula that can be bottled
Our
mission is to develop a 'mitochondria-activating formula for a new generation
of drinks'.
Step
one. In 2012, doctors and specialists at the Burn-Out Diagnostic Institute
contacted prominent figures from the world of molecular biology and immediately
won them over to the idea. A task force was put together. Its aim? To increase
the cellular performance of people everywhere.
Step
two: In 2013, intensive research and development began, accompanied, supported
and borne out by numerous studies. Then, a milestone: the successful extraction
of the mitochondria-activating agent.
Step
three: in 2014, the concept and formulation of the drink began under strict
conditions. Then, at the end of 2014, the breakthrough. The formula of active
ingredients could finally be manufactured as a drink – MITO – using a carefully
calibrated mixture of 100% natural and high-quality ingredients.
Step
four. Today the manufacture and marketing of MITO, the drink that promotes both
health and performance, is ready to roll. But manufacture and PR are expensive
and development costs have been high. So then came the idea. Why not let MITO,
the drink that can benefit everyone, be funded by everyone? In other words, by
crowdfunding.
Step
five: tomorrow. The first 250,000 bottles are coming off the production line.
Our marketing and PR campaign is explaining the benefits of MITO to everyone.
MITO has had a positive effect on your life. Thank you.
Your mitochondria
–
The
key to better health, feeling younger performing better.
The key to better health, feeling
younger and performing better lies within you in each and every one of your
cells. In your mitochondria. Mitochondria are the cell's powerhouse. Every
human cell contains somewhere between 500 and 5,000 mitochondria. The
mitochondria build the energy-bearing molecules of adenosine triphosphate (ATP), which is needed by the cell's entire metabolism. Put simply,
ATP is produced when glucose is oxidised, or 'burned' (a process known as oxidative phosphorylation). This combustion releases energy and
is metabolised into ATP. The ATP than transports the energy to where it is
needed. And not just for physical functions. The nervous and digestive systems
and the build-up of new hair and skin all require ATP.
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ATP production
So as you can see, the cellular powerhouses
represented by the mitochondria produce the ATP that is needed buy your entire
body. Or put another way, if as a result of mitochondrial defect insufficient
energy is produced, then the body will not function properly. It's like grit
getting into a machine. Over time, it can cause significant damage.
But you can stop this happening. The mitochondrial
performance of your cells determines your individual performance. So give your
cells a boost – and stay healthy.
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find out more on our website
A
revolutionary innovation –
MITO - 'the iPhone of performance drinks'
Portable phones have existed since about 1985. In 1992
they crossed over into the mass market. But it wasn't until 2007 that the
revolution took place. The iPhone was the start a new generation of mobile
phones: the smartphones.
In all humility, it's a comparison we can make with
confidence: MITO is the iPhone of performance drinks. MITO is part of the 'functional
drinks' market, where there is a whole range of products designed to provide a
specific benefit. No doubt you'll be familiar with some of them:
- Energy Drinks
- Isotonic drinks
- Vitamin drinks
- Multi-fruit drinks
- Fruit juices
- Tea drinks
But all these drinks share the same shortcoming. They
each have just one benefit. They are either
healthy or performance-enhancing.
Never both.
MITO is different. It is both healthy and performance-enhancing.
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find out more on our website
MITO is the only
drink that meets the demand for both health and performance enhancement.
Need a quick boost? Have a MITO. Its immediate effect
will be to wake you up. But in the long term it will help protect you from
illness and boost your performance levels. The improvement in your health comes
about not through isolated vitamins or minerals but, sip by sip, through cell
regeneration and the stimulation of ATP production.
mitochondria-activating formula
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Convinced?
Why not support us?
With MITO, we have created a new and truly valuable
addition to the drinks market. But we still have challenges to overcome. In
order to communicate MITO's extraordinary benefits, we have to address the lack
of awareness among the general public and explain the function and importance
of mitochondria.
Our launch campaign, entitled MITO BEGINS, gets across the innovative benefits
of the product and is designed for high-frequency roll-out across the channels
relevant to the target market.
Initial investments
Our
formula is of the highest quality. And the production of MITO is subject to
strict regulations. To produce a 60.000-bottle batch we need approximately 50.000 euros.
For the PR campaign explaining mitochondria and for the integrated marketing
and communications campaigns we initially need approximately 30,000 euros.
Your support will help us meet these challenges. For
up-to-the-minute developments, see our news blog.
find out more on our homepage
Be there at the start
The perks we offer all have one thing in common: the
opportunity to be there at the start.
·
To be the first to try the
product
·
To benefit from preferential
pricing
·
To be on the task force
·
To take part in a competition
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And if you're reading this, you're doubly lucky. The
first 1,000 fans of our Facebook page will be able to buy MITO at the special
price of two six-packs for the price of one.
All our supporters will be commemorated on our wall of
fame.
Spread the word.
Even
if you can't support us financially, if you like what you've heard you can
still help us by talking about us and spreading our positive message. You can
like and share us on our website and Facebook page. Talk about MITO online, at
work, at uni, at the gym, at the game, in the check-out queue at the
supermarket, at the pub, when you're having your hair cut...
The force
behind the scenes
Living healthily means living in harmony with the laws
of nature. This is something we often forget in the hectic world we have built
for ourselves. Artificial foods, synthetic medication and unnatural flavourings
and preservatives should have no role in a healthy lifestyle. Whatever benefits
they bring are almost inevitably accompanied by ever-increasing damage to our
bodies.
For many years now, the MITO Group has operated under
the banner of 'health and performance', enabling us to create a new and unique
concept as well as our own highly effective natural products for the full range
of mitochondria in our bodies. The philosophy behind the MITOcare product range
is 'a return to the ancient laws of nature'. MITOcare products contain only
bioidentical natural ingredients and are free of artificial additives. This
means that MITOcare does not rely on high-dosage single ingredients but rather
low-dosage complex formulations that occur in nature.
Right from the start, thanks to its experience of
developing preparations for mitochondrial medicine, the MITO GROUP has been
involved in developing 'mitochondria-activating formulas'. MITO drink is the
result.
And we will continue to work to ensure our vision
becomes a reality.
Find out more on our website
www.mito.de
