Sacred Medicine is designed by Shaman Oriah Mirza, who with her husband Riz has spent the last ten years helping countless people find personal freedom, endless love, and self mastery. Their visits to many countries around the world impacted her and has inspired her to create original and authentic boho chic shamanic art you can wear.

Sacred Medicine is a new brand for the Boho chic lifestylers. Designer Oriah Mirza started Oct 2018 to blend and showcase the power of art, healing sacred medicine, adventure and travel into a physical warm hug you can wear. Sounds too bohemian? Not according to fast growing new clients of Sacred Medicine. The feel the difference. ‘It’s like getting hugged’, they have said. ‘I feel like a super-hero’ even Gary Clark Jr wore a custom design jacket for a full concert in Hollywood, CA Nov 2018 and said he loved it. What makes her jackets so special?

The designer Oriah Mirza, is a shaman and life coach and has been actively operating a healing center out of their Malibu canyon Red Eagle Ranch for the last 10 consecutive years, helping countless people heal from trauma, addiction, loss, mental illness and more. “People who are on the edge of losing it all, their minds, their families, their life...come to us as a last resort and it works’, said Oriah, mother of five children. Her husband psychic Medium Riz Mirza has been hosting weekly trance channeling gatherings out of their historic home, but also internationally. “Our years of traveling to events and hosting healing retreats around the world two to four times a year, and sometimes more, has given me an invaluable access to touch people's lives around the world in ways I never thought possible. I have taken away with me a deep soul connection to humanity that is worth every second of intensive work I have done with my husband to help people regain their peace and self love.”

Looking for a way to connect to people other than verbally and in the healing aspects she has done, Oriah wanted something more tangible to touch the hearts of people through feeling good about what they wear.

“It is like I send a piece of me with them when they leave with my jacket, it makes me very happy. I never considered myself a designer before, I am a storyteller, and these jackets evoke a sense of socialization, when you are out people just innately want to stop you and ask about your jacket and where you got it from.”

The painstaking detail is partially hand stitched with sturdy fibers and the use of exotic materials is hand selected from around the world, each one telling a story. Some materials are faux and some are not. “I believe we all came to the planet to experience being together and experiencing life together, there is always evolution happening. But I choose to use all the fibers and materials of the world that are within reason of being humanely collected and manufactured and developed with the highest standards.”

Oriah Mirza, a decades long acrylic painter and now an emerging designer found a way to ‘paint with fabric’. “I have endless designs that come to me, many futuristic, that are coming in the collections to come. I wanted to start out with the most bohemian and elegant collection because this is where my heart is now, but I cannot wait for what is to come.” She has plans to bring futuristic AI designs married with the earthy bohemian lust for life. “It can be done, because that is where we are going as a society. I believe clothing is a way to speak back to society about where we are.”

“I love life, and every aspect about it. I have a huge story, my life being a survivor of domestic violence, and all that trauma brings with it for decades”. She found healing through the work she has been doing. “As soon as I started to feel better, I started helping anyone I could, especially my own children. I didn't need a certification to share my love, I just started talking about how I transcended violence." Her oldest son is a NASA origami engineer, her late grandfather, an inventor. Her oldest daughter was inspired to open her own line too and her other children are full of expression.  She says, “If you are not expressing, then what are you doing?”

Her work and personal journey has inspired many thousands and her many-years-in-development new Sacred Medicine fashion line is the wave of the future. “It is what Alexander McQueen accomplished, and I know it may sound cliche to bring him up right now, but he is one of my biggest inspirations. Just tell the story, no matter what. That is my motto.” These wonderfully and carefully constructed ‘story-telling’ jackets are a new wave of conscious clothing.

“Connecting with people has always been my goal and my mission on this planet. Finding a way to help them see their worth, bringing a Shamanistic approach to your day through what you wear that attracts attention and helps bridge the isolation gap, helps people converse with each other, which feels good to both parties.”

Who would have ever thought a garment can feel so good? “This is the new way” Oriah says, “it is limitless freedom of creativity and expression through communication in high end, street-wear garments.”

(To learn about about the Global Outreach, scroll to the bottom.)

Why you may want to invest

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PROVEN SALES: Since Oct 2018 with a soft launch and only word-of-mouth, Sacred Medicine has reached 5k in sales since it's inception Oct 2018, three months by word of mouth and hand delivered after weeks of creating each piece herself.

PROVEN PROFITABILITY: Net income positive 3 consecutive months since launch in Oct 2018.

MARKET ADVANTAGE: Ashley Knierim wrote 01/03/19 in TheSpruce.com, ‘Boho Is Back...in 2019 we expect it to come back with a bang. Designers Caroline Grant and Dolores Suarez of Dekar Design say that "the boho vibe is back, but with a vintage modern twist and curved lines.” There is a huge proven market for boho chic garments, but adding a twist of the conscious shamanic aspect’ is a perfect match both to be worn in lifestyle and in the festival world.

FINANCIAL PLAN

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SOURCES & USE OF FUNDS

Sacred Medicine requires a minimum of $80,00 in this campaign to launch successfully for the six months to a year.

Sacred Medicine is on track for over $ 3 million in sales over the next 2 years.

REQUIREMENTS

Sacred Medicine will need $80,000 to get our business off the ground. We are currently seeking funding from outside investors and business loans.

ASSUMPTIONS

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Our projections are based on the assumption that the economy, consumer spending habits and population growth in Los Angeles, CA will continue for the foreseeable future. We must also assume that our future buyers will continue to buy inventory from us at prices that allow us to maintain our present margins. It is also important that we are able to hire reliable employees at reasonable wages.

GROWTH POTENTIAL

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AUTHORITATIVE BRAND: Founders partnered with Indie Source for manufacturing and development. Indie Source founders Zack Hurley and Jesse Dombrowiak were recently named to Forbes’ “30 Under 30,” the publication’s annual list of rising stars under 30 years old in a host of industries.

AUTHENTICITY: Company is aligned to build in conscious corporate transparency.

OUR AMBITION

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To become a well-known global brand that provides leadership for women, participates in international non profit activity for sex trafficked human beings and help empower young people to their full potential. Healing through clothing, and communication through art in garments is the Sacred Medicine’s long term goal.

Plans for expansion include setting up distribution and manufacturing relationships in Los Angeles, New York, UK, and Japan fashion centric goldmines where the company aims to gain greater market penetration.

THE PLAN

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Primary means of marketing will be in physical retail stores and online through analytic-driven approaches like SEO and paid search, in addition to capitalizing on social channels like Instagram, Facebook, Twitter, and Pinterest.  User generated content and engagement will be key as product pages will include Instagram photos and promote consumer pride in our products. Funding will be sought in stages. Stage one will be calculated to include start-up costs through prototyping and gaining initial orders. This includes and is not limited to: material costs for prototypes, patternmaking costs, shipping and taxes of materials. Stage two will be calculated to include all costs needed after orders are made. These costs will be much higher as we will be now going into full production.

We are currently seeking additional funding from outside angel investors and business loans. Start-up funds will be used for manufacturing the line, materials to create the line, creating prototypes of the next season and operating expenses such as rent, utilities and payroll. Further, our initial investment will also be used to purchase equipment and inventory software – all of which will produce future benefits for the company. Business plan contests, IndieGoGo are methods that will be employed to gain capital for start up.

OUR STORY

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Art Inspired Bohemian Clothing

From Oriah Mirza’s international travels and life as a shaman, she has derived a unique, one of a kind jacket line that showcases the journey within. She has infused her storytelling into the woven embroidery helping to showcase the wearer, so they may have their own story to tell!

TESTIMONIALS

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Why I Like Sacred Medicine

“I feel like I am being hugged when I put on this jacket, I feel like I have a super power.”

Terry G, Santa Barbara

“Oriah’s designs bring me to the next level when I wear them!! I’ve never seen any pieces that combine the level of detail, beauty of design and totally unique and inspired combinations of pattern, color and texture that are her signatures...these are truly iconic pieces that are SO much fun to wear.” Erica P, Los Angeles

 

“I want to eat this jacket, it's so good. Thank you so much Sacred Medicine, it really does have the magic touch.”  

Mo, Joshua Tree

“I absolutely love my jacket!!! It’s unique design, color and flair makes it so amazing!! It turned many heads as I wore it down the streets of NYC...it’s the real thing! The Sage jacket is my first from Sacred Medicine Wear...looking forward to adding more❤️❤️❤️”

Asha G, NY

Amazing, creative, unique jackets with the best energy!!! Love this purposeful, unique & creative line. So many sexy details and they fit incredible!!!! Loooove these jackets! ?

Natalie T, Malibu

“When I wear my Sacred Medicine shaman vest SO many people stop me and ask me about it! I really have an incredible feeling when I wear it- total magic. Can’t wait to get more!”

Riz M, LA

“Oriah’s designs are so inspiring! It’s such a joy to be able to wear clothing that expresses my unique soul’s artistry and have it be comfortable and practical at the same time. Her vision for Sacred Medicine Wear is the future. Fashion as Medicine. Everything is alive and has a consciousness, what energy are you clothing yourself with everyday? Is it clothing made with intention and care that can nurture your vitality or do you feel lost and hidden in your wardrobe? What we wear can help us with our confidence and feel more like ourselves. Thank you Oriah for following your heart’s calling and revolutionizing the industry with such next level shamanessa fashions!”

Alexandria M, LA

Oriahs jacket are truly one of kind and indeed very sacred. You can feel the magic and creativity that went into one of her creations as soon as you try one on. I feel like royalty when I put mine on. I love her jackets & style!????

EJ S, Woodland Hills

“Sacred Medicine is so unique! I love that every piece has a story/meaning behind it. The amount of detail and creativeness put into every piece is amazing. I would highly recommend to anyone considering purchasing something from Sacred Medicine!”

Taylor C, SF

Each piece she creates can undoubtedly be strung together as a series of Oriah’s artistic expression, her own thumbprint splayed across every design, and yet no one piece is alike. The patterns and textures are so intricate and beautiful. Each item she has worked over carries a perfect balance to the size ,shape, and texture of the original fabric. And each piece holds such a beautiful vibration, to own one of her pieces is to magnify your light with something that matches your vibration! And if you don’t resonate with what she’s already made, she will custom design a piece intended just for you! ? Deonna B, Santa Monica, CA

"Scared Medicine Wear creations are truly unique. I hired Oriah to design a custom vest for a high profile photo shoot. Her creation was not only beautiful but meaningful. It is above and beyond what I expected and something I will cherish always. I since have ordered another design and her second creation was even more special. I have photographed in her designs all over the world. I am even more privileged to collaborate with this line doing makeup artistry. Scared Medicine wear is inspiring, and stylish yet down to earth. I look forward to more."

Robyn N, 29 Palms, CA

THE OPPORTUNITY

THE DEMAND-WHAT THEY ARE SAYING

ELLE magazine sited the trend for 2019, “Designers took an escapist turn with the season’s Neo Boho trend. The look is long, languid and sensual, saturated in warm desert and sunset hues at Chloé and Loewe or clashing carpet and tile prints, as at Paco Rabanne and Philip Lim.”

Vogue said for Spring/ Summer Fashion Trends to Follow for 2019; Fashion is looking to hippy feel-good vibes this season with hallucinogenic prints. A comeback that provides a fun breath of fresh air in the otherwise stuffy fashion world. Seen at: Proenza Schouler, Prada, Stella McCartneyBohemian rockJanis Joplin continues to inspire long after the star’s passing. Fashion turned softcore rebel this season, with Gypset-style in a take on neo-Woodstock luxury. Seen at: Isabel Marant, Saint Laurent, Chloé

WHOWHATWEAR.CO.UK We’ve already deciphered the ways you can sidestep the clichés like the coolest A-listers, but it’s not just these Californian coordinates where bohemia currently rules supreme. A fashion designer once described boho trends to me as a “cash cow”: It always appeals, it always sells, and it always works on a shop floor—no matter what the overarching trends of the season may be. www.whowhatwear.com by by HANNAH ALMASSI

(Gary Clark Jr wearing Sacred Medicine)

SOCIAL MEDIA INFLUENCE

Sacred Medicine will run a strong campaign with Social Media Influencers and media magnets, and Celebrity Endorsements.

Five Key Trends Shaping Influencer Marketing In 2019Five Key Trends Shaping Influencer Marketing In 2019

Excerpts from David Bloom Contributor , Forbes 2019

As brands and agencies become more at ease with influencer marketing, they’re getting more sophisticated at integrating influencers into their broader digital campaigns, said Steve Ellis, CEO of WhoSay.com that Viacom bought a year ago.

Going Nano

No 2018 trend got more attention than the rise of the micro influencer and then, the nano influencer, very roughly defined as someone with a few thousand followers in a well-defined sector. Fees are less, the talent more pliable, and if one of them does something stupid, it won’t metastasize into a brand-damaging P.R. debacle.

“Now there's an opportunity to build an influencer network across thousands,” said Neil Patil, Chief Commercial Officer for Tubular Labs, which tracks 5 billion videos and 13 million creators on Facebook, Instagram and YouTube. ”In the next few years, our predictions are that that's really where the new war is, in the culmination of these influencer networks.”

Going Long

As companies and agencies become more adept at influencer marketing, they've also begun  looking for longer-term relationships. Many influencers want that too, if it fits their own personal brand and the audience they've built over years.

"This way, influencers can convey a consistent message and grow their audience with the brand as opposed to one-off sponsorships," said Michelle Merino, a Los Angeles influencer-marketing consultant. "Lately, I've experienced an increase in brand requests for influencers to co-brand new product lines or introduce new brands altogether by being the face of the company."

"Because it's first party, you know the idea of true reach or true engagement rate has really become more accessible to brands and brand marketers," said CreatorIQ’s Nate Harris. "That is finally putting influencer marketing at parity with other digital marketing channels that have been measurable to their true merits from the very beginning."

Brands also are relying far less on pure reach as a metric. It's essentially a leftover of TV’s CPM measurement, counting total possible viewers who might have seen a post. More brands and agencies now know to rely on more sophisticated metrics, such as cost-per-engagement, that can be tied more directly to their return on investment.  

MORE

Forbes The Influencer Marketing Trends That Will Explode In 2019

Business2community.com Why 2019 Will Be the Year of Influencer Marketing

We will hire an Influencer Marketing Agency

25 Leading Influencer Marketing Agencies

PROBLEMS & SOLUTIONS

THE PROBLEM

The World Economic Forum www.weforum.org

Why 2018 must be the year for women to thrive. The economic facts speak for themselves: raising women’s labour force participation to that of men can boost GDP, for example, by as much as 9% in Japan and 27% in India. IMF research has uncovered myriad of macroeconomic benefits, one of which: and tackling gender inequality can reduce income inequality, which, in turn, can drive more sustainable growth. Some of the barriers holding women back are universal, too. Astonishingly, almost 90% of countries have one or more gender-based legal restrictions. In some countries, for example, women have limited property rights, while in others, husbands have the right to prevent their wives from working. Women in countries in fragile situations are at particular risk of discrimination and exclusion. Besides legal obstacles, there are barriers related to combining work and family life, education, access to finance, and pressures from society.

By empower female owned business, in turn we can help other women entrepreneurs in developing their potential in the marketplace.

THE SOLUTION

Facts and Figures: Women's Economic Empowerment

Women’s economic empowerment is central to realizing women’s rights and gender equality. Women’s economic empowerment includes women’s ability to participate equally in existing markets; their access to and control over productive resources, access to decent work, control over their own time, lives and bodies; and increased voice, agency and meaningful participation in economic decision-making at all levels from the household to international institutions.

Empowering women in the economy and closing gender gaps in the world of work are key to achieving the 2030 Agenda for Sustainable Development and achieving the Sustainable Development Goals, particularly Goal 5, to achieve gender equality, and Goal 8, to promote full and productive employment and decent work for all; also Goal 1 on ending poverty, Goal 2 on food security, Goal 3 on ensuring health and Goal 10 on reducing inequalities.

When more women work, economies grow. Women’s economic empowerment boosts productivity, increases economic diversification and income equality in addition to other positive development outcomes. For example, increasing the female employment rates in OECD countries to match that of Sweden, could boost GDP by over USD 6 trillion, recognizing, however, that. growth does not automatically lead to a reduction in gender-based inequality. Conversely, it is estimated that gender gaps cost the economy some 15 percent of GDP.

Women empowering Women, When Women Rise, Families Thrive.

BRAND IDENTITY

With the help of your investment, Sacred Medicine can launch a full PR campaign and in turn bring much needed attention to the world crisis of the Women’s Empowerment Movement. Not only will you be helping Sacred Medicine reach all of their economic goals, you will be apart of a powerful movement in the fashion industry. News outlets, advertisements, partnerships, and retail placement will give a big boost to the equity and sustainability of their brand.

Product Standard

Indie Source has utilize in stock options for the fastest delivery from their network of over 50+ domestic mills, converters and importers. Working in Los Angeles avoids overseas delays. Indie Source is committed to complete transparency and integrity throughout their process, pricing and treatment of people. They have worked with over 250+ brands. They made over 415,499 ethically made units. 99.98% Successful delivery rate.

ACCREDITED CINTAS SOCIAL COMPLIANCE

As outlined in the Cintas Corporation’s Code of Conduct, the code requires vendors to comply to standards outlined in the code: 1.General Ethical Standards 2.Customs Compliance 3.Drug Interdiction 4.Wages and Hours 5.Child Labor 6.Prison/Forced Labor 7.Discrimination 8.Health and Safety 9.Working Conditions 10.Right to Organize and Workplace Freedom 11.Subcontractors.

To achieve their vision, the Company is committed to providing the best in class customer service in addition to working with only the most detail oriented local manufacturers and promoting eco-friendly fashion to the mainstream.

Current Company Status

Sacred Medicine was incorporated in June, 2018 under Red Eagle Universal, and will be moving to its own LLC status within 2 months of Feb 2019. It will be operating as a Member-Manager status in Oriah’s legal name, Barbara Miller. All company shares are held by the founder. Since sourcing, manufacturing, and selling out of Oriah’s bedroom to friends and family at first, and then to a studio in the heart of downtown Los Angeles, Fashion District, her goal is to sell through local and regional boutiques, and eventually international retailers. The Company has grown to have it’s own online store, relationships with suppliers and manufacturers such as Indie Source in it’s short duration it has existed. With the manufacturer being located in Los Angeles, the sourcing is local and also indigenous countries are responsible for the embroidery and trim.

Operational Procedures

At the point that Sacred Medicine requires other employees to work in-house, a separate live or work space might be necessary. Presently, Sacred Medicine does not have a bricks-and-mortar retail location. All prototype construction and manufacturing will be done off-site at a seamstress’ shop and at the chosen manufacturing facility. Marketing can be done in-house or at marketing consultant office space.

In the next three years of projected operation, the company will be producing in the USA and outsource manufacturing to dedicated service providers. Oriah Mirza will do the designing work herself and through her well-connected business relationships, she will be able to take care of many of the firm’s vital functions of marketing, such as public relations, marketing and other communications-related activities.

The company will set up a professional supply chain management to be able to cut costs and deliver flexibly and punctually at the same time. Supply chain management is of prime importance for young fashion and design firms. Good supply chain management entails close communication with suppliers, warehouses, logistics firms and the client, Indie Source and Oriah Mirza herself will be supplying this. Diligent research and comparison of shipment options and building relationships with key personnel within logistics providers’ facilities will help Sacred Medicine stay on top of its supply chain management. Due to the small-scale nature in the beginning of the business it will be relatively easy to coordinate the inflow of fabric and outflow of product. Ground transportation with UPS will be utilized in most cases. In the case that international shipments are needed, air transportation will also be an element of the logistics organization of Sacred Medicine. No products will be shipped on consignment basis, consignment will be avoided altogether, due to the risky nature of working on consignment. Sacred Medicine will have a dedicated sales representative who will search out potential buyers.

The company will secure showrooms in Los Angeles, New York City, London and Japan. Purchasing from Sacred Medicine, buyers receive product displays and promotional materials with purchase. Additionally, Sacred Medicine will work closely with regional sales representative and also of motorcycle apparel manufacturers and buyers. Oriah Mirza will also attend relevant pre-season fashion trade shows and have all the necessary equipment at her disposal.

Unique Selling Propositions

The company will have a set of unique features, which will differentiate it from competition. The most important unique selling proposition of Sacred Medicine is to be found in the capabilities of the founder herself. The owner of Sacred Medicine, Oriah Mirza, being very experienced in graphic design and project management and maintaining impeccable contacts in the marketing and fashion industry, will invest all of her personal time and expertise into the startup. The fashion and retail industry tends to be overly youth and small size focused. In addition, many female motorcycle riders are forced to wear men’s clothing which denies their femininity and makes them wardrobe-wary when riding out for a social occasion. However, by closely following high fashion trends as well as customers’ purchasing preferences, Sacred Medicine will tailor styles to meet the specific needs of the clientele.

The key feature of Sacred Medicine is its commitment to providing women with unique quality, stylish clothing options. Because the primary concern is ensuring that consumers are happy with the fit and style of their purchase, Sacred Medicine will have a strong impact on the Boho Chic fashion and All Gender motorcyclist communities and earn strong word-of-mouth endorsements from happy clients.

When it comes to the material of their clothes, nearly 72  percent of survey respondents say that natural fibers are better for the environment than synthetics, with 51 percent of consumers willing to pay more for them. Such trends are driving global brands like Gucci, Timberland, and others to focus on making their products and supply chain more environmentally friendly.

Location of Headquarters

The business is being founded in Downtown Los Angeles, the Fashion Headquarters and District which has a long tradition of being a hub for fashion design and up-and-coming innovative business model. Although it is an expensive headquarters location both in daily operation costs and initial start-up costs, the unique advantages that the location offers outweigh the disadvantage of these elevated costs.

Very good infrastructure, numerous potential business partners, ease of travel in and out of the city, high-quality materials available, a variety of relevant industry events and an ample supply of highly qualified labor were all factors which persuaded the choice towards Downtown Los Angeles. Also the founder is personally bonded to the area as she is a native Los Angeles and has been living in Southern California her whole life.

Sacred Medicine’s Objectives

The Company is currently selling garments online through its Shopify e-commerce store shipping primarily within Southern California with market penetration in Los Angeles,  southern California regions and New York. The company is laser-focused on growing its sales and operations as broken down in the two phases listed below:

Phase I (Next 6 Months)

• Increase online sales by 20 percent by end of year through influencer and social media marketing tactics
• Pay $11,040.00 to Indie Source, for only one base jacket design, and 3 unique designs. There are total 24 designs in the Spring 2019 collection. Total will be $88,000 if I put 24 designs into production. Instead, I will launch 6 unique designs with two jacket styles, for a total of $22,080 to begin production for retail stores and online inventory.
• Continue providing exceptional on-location editorial photoshoots for new and emerging collections with highly sought after models and photographers matching the bohemian theme and any futuristic aesthetic
• Partner with 3 additional local high-end fashion boutiques with shared values as distribution channels
• Increase online social presence on Facebook, Twitter, Instagram, and Pinterest by 30 percent
• Right from the start, it is planned to develop and make expert use of an online presence. This is a very important part of the business undertaking, as the web presence will enable Sacred Medicine to showcase its products, establish the brand and raise awareness in the industry. It is likewise thinkable that the first customers of Sacred Medicine will actually buy the product from an integrated webshop. From these early revenues the company will be able to generate a higher cash flow, benefiting from ways to make itself depend less solely on high volume contracts with the retailers and wholesale clients.
• Continue designing more fashionable certified armor motorcycle jackets designed by local motorcycle manufacturing company with the highest quality leather cut and rip-proof and can last for decades men's and women's jackets.  The “Boho Motorcycle Chic” line is supposed to fill a niche in the motorcycle apparel market, which makes the emphasis on fashion also a part of the company’s USP in contrast to the usual sports racing/Americana look that is traditionally produced by competitors. They will continue to be crafted in styles that appeal to motorcycle-enthusiastic women and will combine functionality and robustness with clean, aesthetic design. Since Sacred Medicine creates clothing that people can wear on and off the bike, the clothes have removable and/or very flexible padding. When designing the clothing, Oriah Mirza focuses on designs that are able to unify function and beauty. All Jackets and any gear that is meant to protect from abrasion and impact while riding a motorcycle are tested and CE certified, with removable CE EN1621-1 approved back, shoulder, and elbow armour.
• The goal is to create pieces that are exactly what an urban, individualistic woman is looking for, something that she would wear even if she is not going to ride a motorcycle. Therefore the clothing has to be serving two needs at the same time, just like for example Nautica that caters to the needs of marine sports enthusiasts but has developed such a cult that its clothing is worn in daily life (also Surface to Air produces beautifully crafted riding jacket that might serve as an inspiration for : www.surfacetoair.com/store-us/?pg=style&col...).
• Sacred Medicine will give special attention to the styles, colors and fits to flatter all sizes. The niche specialty will be fitting gender neutral, men and women sizes 6-14, although some clothing will range in sizes 0-14.
• Sacred Medicine will have a dedicated sales representative who will search out potential buyers.
• To control costs, track inventory and manage stock levels at the later stages of business operation, an inventory control system will be set in place. This will include the standard bar code with its related equipment and software. Eventually, staff will conduct annual inventory audits and hire outside auditors when necessary. All accounting and finances will be maintained using in state-of-the-art software.
• The goal is to implement a superior customer service system. The well-trained personnel will provide an edge in the competition and the brand will quickly become acknowledged broadly. Protecting the brand and its good reputation will become a key part of the strategy to ensure that the unique selling propositions that come along with a recognized brand name are maintained as long as possible.
• A strong return policy will be put in place.

Projection

In the long run, the potential for regional and/or national expansion will be explored further. Some concrete goals, which must be attained before an expansion can be considered, are to penetrate and raise awareness in 30% of the targeted consumer market, build a customer base and mailing list and become a profitable business with expansion potential within a maximum of three years.

The first major milestones will be securing funds and setting up the business. This is the main focus right now. In five years, Sacred Medicine will have established itself within the community and within the industry and set up overseas sourcing and manufacturing operations (most likely in US, China or Vietnam). It will become the leading brand in contemporary Boho Chic apparel. In addition, the Motorcycle Chic line will be the the perfect blend between cutting edge, high-tech protective wear and femininity and gender neutral designs. Sacred Medicine will make an impact globally through initiatives built into the company structure, supporting employees and communities around the world.

• Consulting:Sacred Medicine will employ the services of the various consulting firms and freelancers in its first few years of business. The services that Sacred Medicine will employ are to aid the founder to acquire important know how and business acumen to help her achieve the ambitious goals she set for the company.
• Sacred Medicine will hire a marketing PR company that will help manage the setting up of the brand, including a great variety of services such as logo design, clothing label design, brand book, web design, market intelligence gathering, marketing testing and copy-writing among others.
• Price Strategy: Sacred Medicine will set prices that will underscore the high quality of the products. With very high design and production costs, the price must be set to ensure that the break even can be reached in a reasonable time. Therefore Sacred Medicine will also use its price strategy to stay true to its target group focus, which is primly made up of educated women of the upper two quartiles on the income scale.
• The following positions will be contracted out: Marketing Director and Design and Branding Director, there are several positions that are yet to be filled. However, Los Angeles has enough budding designers and hungry job applicants that finding qualified employees will not be an issue. Our administrative assistant and manager will be paid an hourly wage, plus commission. Bonuses will be provided with each year of service following an annual review to encourage employee retention.

Phase II (Next 12 Months)

• Explore possibility of brick-and-mortar operations through testing pop-up stores in Los Angeles counties and Southern California regions.
• Either take profits made, or run another crowd funding campaign to raise $55,000 just to finish production of the remaining designs not produced in Phase 1. That does not include all the other costs.
• Create strategic partnerships with local fashion boutiques in LA and New York for distribution in the area
• Scope out local manufacturers in Los Angeles area for quality production with aim of opening operations for denim jackets as the next product line and increased delivery within region
• Establish partnerships with non profit organizations that Oriah Mirza feels a connection to regarding Human Rights, equality and Sex Trafficking.

FINANCIAL PLAN

Our company will earn revenue from our customers’ purchases of our products if funded with $80,000 in this crowdsource funding. If only 100 units are sold in retail stores in 2019, per design, with the current collection and price points that will be 2400 units totaling gross revenue of $2,760,000. Sacred Medicine’s first-year income is estimated to be a profit margin of 90%, and an estimated net income of: $2,484,000 before taxes.  Our company will generate revenue from the sale of clothing and other merchandise to retail stores. We will achieve month-to-month profitability within the first year.

Communication & Marketing Strategy

Oriah Mirza has a strong sales and marketing background and recognizes the significance of effective marketing. Additionally, she will take the services of a branding and marketing consulting firm for the initial setting up of her branding (logo, corporate colors, brand book, etc.). She will seek to implement a variety of marketing measures including PR-Strategy and of course also all the conventional methods such as print-ads, trade shows and researching and contacting potential clients. In order to not overstretch the tight resources available during the initial start-up phase, the marketing budget for ongoing expenses is to be kept to no more than 5% of gross annual sales.

The marketing message, logo and slogans will revolve around the idea of All Genders can enjoy Boho Chic and Boho Gypsy attire. All Genders can have artistic and Boho Chic women motorcycle attire and be riders of beautiful trendsetters motorcycle jackets. Shamanic and Conscious artistic/musical adventure seekers and All Gender ground-breakers are the target market audience. Sacred Medicine initial marketing efforts will remain local until a presence in the International Boho Chic community is established. These initial efforts will rely heavily on local print and broadcast social media coverage, traditional advertising, signage, a direct mail marketing campaign and networking. A significant portion of the advertising budget will be allocated to print and social and broadcast media.

A very important focus is placed on Sacred Medicine’s consistent presence at trade shows, industry networking events and fairs for fashion designers. The US hosts more fashion events than any other country in the world. The industry is well supported by private financiers that promote emerging designers and host regional fashion shows. However, unlike other developed countries, most of the large fashion events in the US were only launched in the last few years, the surge is extraordinary. In 2008, the US hosted at least 44 large-scale fashion events versus only 11 events in 2004. France and Italy for example had fewer events (2 and 4 respectively in both 2004 and 2008). The sponsors/financiers in the fashion industry act as key drivers by promoting designers and regional fashion events. Therefore it will be very important for Sacred Medicine to be present at all these events and continually build a network in the industry.

Marketing opportunities will be continually utilized as Sacred Medicine expands its business and customer numbers grow. Measures such as bonuses for recommendations will increase sales as the effects of word of mouth propaganda become more apparent. To this end the website of sacred Medicine will serve the multitude of different purposes. The domain names http://sacredmedicinewear.com has been reserved and more site development will begin as funds become available.

Foremost, the website is to showcase the brand Sacred Medicine and it’s collections and provide customers with the ability to purchase items online (and retailers to order sample products). As the site progresses, features such as fashion advice, a blog, designer interviews, newsletters, and Internet-only specials will become available. Eventually, the internet activities will establish and nurture an online social community where Boho Chic and motorcycle chic -enthusiastic All Gender clientele can gather and discuss topics of the day, network and share experiences.

Future Fashion Industry Forecast

E-Commerce will make up 17% of all US retail sales by 2022 – and one company is the main reason

Forrester Research Inc predicts that online sales will account for 17% of all US retail sales by 2022, up from a projected 12.7% in 2017, according to Forrester's new Online Retail Forecast as cited by Digital Commerce 360. The report also expects US online sales to grow 13% YoY in 2017, which is five times faster than projected offline sales growth, and in line with the National Retail Federation's estimates.

Unsurprisingly, Amazon is expected to be a major driver of this online sales growth. The report states that 83% of US online adults bought something on Amazon in 2016, and 55% of them used Amazon as a research tool before making a purchase.

Competition

Competition in the fashion industry is always a big factor. Even though Sacred Medicine is operating in a growing in popularity niche, there will be still a wide array of competitors, whose business operations partially overlap the business model of Sacred Medicine. To each brand of competitor Sacred Medicine will have the right answer to differentiate itself and perform well even in a very competitive business environment.

Sacred Medicine will differentiate itself with the more exclusive and limited collection of Boho Chic and artistic wear clothes. In addition, will offer a very feminine, elegant and sexy Boho Chic Motorcycle Chic style which sets it apart from overall brand image of companies like Harley-Davidson, Triumph, River Road or Vanson Leathers. Small stores can often compete very effectively with large ones by targeting their products at different customers, even though they have less infrastructure at their disposal and can often not undercut big competitors price-wise.

Target Group

Sacred Medicine is a business-to-consumer retail company. All Gender Boho Chic, world adventure seekers, travelers, social media influencers, festival goers, and spiritual/ shamanic believers, artists and musicians and alternative emerging new designer couture customers are the target audience. All Gender motorcycle riders ages 25-55 are also the target customers. The target customers are trailblazers and trendsetters. They value uniqueness, convenience, service and quality.

To reach the target group, Sacred Medicine will target the retailing chains, where the target customer usually buys. Originally it was thought to sell to high-end retailers such as Neiman Marcus, Nordstrom, Saks Fifth Avenue, Bloomingdale's, etc., at first that have a celebrity and wealthy clientele. After considering the target customer properties and price point of Sacred Medicine products, Oriah Mirza considers entering into high end boutique retail. After it is established among the Boho Chic community, the brand shall have a cult following beyond Boho Chic enthusiasts.

Risk Analysis

1

• Our small team is diligent and thorough, and with our Indie GoGo investment, will hire a management team to run our financials, orders and fulfillment. In conjunction with working closely with our manufacturer Indie Source, we will advance quickly. The rearrangement of team members or loss of services of the members of management may have an adverse effect on Sacred Medicine. There can be no assurance that we will be successful in retaining other personnel that will help us grow successfully.
• As a young startup in the highly competitive fashion industry and dealing with very high product development, manufacturing and logistics costs, Sacred Medicine is confronted with a large quantity of relevant risks. By starting out with a Boho Chic Spring and Summer collection the startup-costs and risks are reduced. There will be more time to forge business relationships and Indie Source and Oriah Mirza will be able to identify the best-priced raw material suppliers, pattern-makers and other partners involved in the realization of the business goal.
• There are certain risks that the company will not be able to influence, such as market risk. These systemic risks, which also include political and currency exchange risks (these will become relevant as soon a overseas suppliers or customers become involved), cannot be avoided by anyone in the industry. A farsighted and liquidity-conscious management should be able to maintain a reasonable degree of financial flexibility to deal with any negative impacts from the overall economy. The impact of currency exchange risks is considered to be quite low in the first few years of operation as it is not planned to generate substantial revenue through overseas sales. Likewise on the buying side the currency exchange risks are not deemed overly significant, even though it is considered to import certain amounts of fabric from China and/or Europe and conduct overseas manufacturing at later stages.

2

Sacred Medicine may never receive a future equity financing or elect to convert the Securities upon such future financing. In addition, Sacred Medicine may never undergo a liquidity event such as a sale of the Company or an IPO. If neither the conversion of the Securities nor a liquidity event occurs, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly liquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to the Company’s assets or profits and have no voting rights or ability to direct the Company or its actions.

3

We cannot assure investors that we will be able to compete effectively against current and future competitors. We can provide no assurance that our current or potential competitors will not provide products or services comparable or superior to those provided by us or adapt more quickly than we do to evolving industry or market trends. Increased competition may result in price reductions, reduced gross margins and loss of market share, any of which would materially and adversely affect our business, prospects, financial condition or results of operations.

4

The operational hazards that the Company will be confronting are of a very different nature. To begin with, it is very unlikely that the prototyping and manufacturing will be smooth and flawless from the very beginning. A lot of scrap will be produced until the production process is perfected, which will lead to high production costs. Other unforeseen costs are going to be incurred at least in the first two years of operation. Even though by the selection of experienced and well-reputed partners some uncertainty might be eliminated, it would be too optimistic to assume that everything will work right from the beginning.

With the wrong partners in overseas manufacturing there is a very high risk of designs being knocked off and copied, which reduces the value of the brand and can in some cases even hurt sales. These risks of theft of intellectual property can be minimized by the generous use of contracts and NDAs, the diligent management of critical data, choosing partners with great care and using certain copyright best practices such as Pauper’s copyright on top of getting each season’s designs protected by the US copyright office.

5

Our growth depends on our ability to retain and attract new customers. If we do not continue to do this, our business may not succeed.

6

We rely on third parties to supply the garments. If any of these partnerships end, this may be a concern to investors. It is also advised that the high risk of damage to products during the warehousing or transport as well as all other material risks (damage, theft, etc.) concerning the office infrastructure and health risks of the founder and eventually the staff team should be covered to maximum extent by adequate insurance. Especially with a very tight cash base, the impact of any mishap in the warehouse can be devastating and lead to the ruin of the company, so maximum insurance coverage will be purchased.

6

Our LLC, Red Eagle Universal LLC has not authorized any Units yet. Investors investing in this SAFE agreement, are investing with an understanding that Preferred Units have not yet been authorized.

Business Organization

LEGAL ENTITY & OWNERSHIP

Sacred Medicine will be a Limited Liability Corporation as of May 2019, and formally organized in Sacred Medicine Los Angeles, CA. Mrs. Oriah Mirza is the company’s principal owner.

The business operates within the fashion design industry and is classified under NAICS code 541490 – fashion design services. All Jackets and any gear that is meant to protect from abrasion and impact while riding a motorcycle will be tested and CE certified.

EXIT STRATEGY

Oriah Mirza intends to launch and grow Sacred Medicine for many years into the future. In the event that investors require repayment of their initial investments, plus a large return on their investments, we will seek a partner to buyout the investors’ shares. Another alternative is a management buyout, which will be agreed upon in advance.

In the long term, Sacred Medicine, as a profitable business, will become an appealing acquisition for large retail chains. Investors usually wait until a company goes public or is acquired. If you invest through a Indie GoGo, you may also hold interests in the fund for a very long time, but Indie GoGo will decide how and when to sell the stock, then distribute any proceeds to the investors in the fund.

Equity. Investors buy shares or units in the company in exchange for ownership. Investors earn a return if the company is acquired, goes public on the stock market, or pays dividends.

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• Contributions cannot be refunded by Indiegogo, if any of the following are true:
• The contribution funds have already been transferred to the campaign owner
• The campaign has ended
• The perk associated with the contribution has been fulfilled (contribution is marked as fulfilled on Indiegogo by the campaigner)
• Indiegogo determines that there has been an abuse of our Terms of Use, or the refund policy.

Analysis

Strengths

●   Founder has experience as an entrepreneur for 20 years and can do the graphic design, sales, negotiations, and lead fashion branding with a fashion design in-house team.

●   Founder is a long time artist, and has a unique shopping experience with exceptional customer service and client connections. Partnering with a reputable manufacture, such as Indie Source lends towards powerful stability and base.

●   Downtown Los Angeles Fashion District is a great location for a design firm

●   Founder has experience working with a staff, both nationally and internationally.

Founder travels internationally frequently and has many media and industry connections.

Opportunities & Threats:

Opportunities:

●      Outstanding service will lead to repeat business

●      Business opportunities by growth of online e-commerce

●      Large and growing consumer base due to upswing in Boho Chic Fashion and the motorcycle industry

●      Many potential product lines for expansion

●      By starting out with Boho Chic apparel, Oriah Mirza increases the chances for sustainable market success

Threats

●      Cost and effectiveness of marketing to All Gender Boho Chic clientele and All Gender motorcycle riders and other consumer groups

●      Very high startup costs, liquidity risks

●      New economic crisis impacting on the US retail market

●      Inability to get the preferred padding materials

●      niche fashion style

●      Founder has no practical experience in fashion design and manufacturing of fashion

●      The business is to be established in economically unstable times