(Thank's everyone in the media and everyone supporting the project here for your support!! It's been amazing.)

No More Woof aims to develop a small gadget that uses the latest technology in micro computing and EEG to analyse animal thought patterns and spell them out in Human Language* using a loudspeaker. But we admit, we are optimistic dreamers, so even more importantly we want to raise AWARENESS about this area of science, and point others to the potentials! 

Among the patterns we have found are "I'm Tired", "I'm excited" and possibly "I'm Hungry" and the clearly intense brain activity  when a dog sees a new face, that we translate into: "Who ARE you?". So far we have funded this project all by our own means, and we have DELIBERATELY set the amount of money we want to raise really low, not to get peoples hopes up. In the end, this will only be the start of future development!

As we see it, by pre-ordering your own set of NO MORE WOOF, you are not only buying the first edition of a cool product (that might not be perfect) but more importantly, you are showing your support for further research into finally breaking the language barrier between animals and humans. Join the movement!

The technology used in No More Woof is the result of combining the latest technologies in three different tech-areas, EEG-sensoring, Micro Computing and  special BCI software. During the last decade huge discoveries have been made to map out the human brain’s functions. But never before has anyone made a serious attempt to apply this groundbreaking technology on man’s best friend.

For instance there is a spectrum of specific electrical signals in the brain defining the feeling of tiredness.

Some of the most easily detected neural patterns are: "I'm tired", "I'm curious who that is?" and "I'm excited". 

(It is worth pointing out that dogs "think" in a different way than humans. Whereas the dog's brain signals might indicate excitement, that does of course not really mean  the dog is "thinking" that, it's rather more a mental state than a "thought": the dog IS excited. However, the difference between thoughts and mental states is actually an interesting philosophical question, for those who are into these things.) 

Every mammal creates and transports "thoughts" the same way, as a swarm of electrical signals through a complex neurosystem). It has long been possible to record this activity through Electroencephalogram (EEG) readings. When it comes to humans, the last decade has seen tremendous progress. 

However every species uses its unique structure. You could say that all creatures speak the same language only with varying dialects. And as animal brains are less complex than humans their signal patterns are more distinct for feelings of anger, curiosity or tiredness – actually making them easier to distinguish.

The challenges we are facing using EEG on pets are a matter of placement for best comfort and how to identify the clearest signal when attaching the device on fur (we would never let you shave a tonsure on your beautiful German Shepard).

We are experimenting with a new brain-computer interface (BCI) to detect, analyze and translate the brainwaves of dogs into comprehensive thoughts.

Earlier the devices had to stream thought sequences, but now we are using Raspberry PI, which handles this process directly inside the device. 

This might not seem as a big deal, but actually it clearly distinguishes this project from all previous research. 

When the EEG readings are gathered, you could say that the trick of reading an animal’s mind is stripped down to a more or less complex deciphering problem. 

Right now we are only scraping the surface of possibilities; the project is only in its cradle. And to be completely honest, the first version will be quite rudimentary. But hey, the first computer was pretty crappy too. 

For more information, read about us in Wired or Gizmodo.

Finally, we must AGAIN stress that ALL the products are at the first stage and shall be regarded as research support. 
(If anyone at ANY point like their money back, we will give it to you. For us this is actually most of all a way to raise INTEREST around this magical area of research!)
That said, they will definitely work on a basic level (identifying excitement and tiredness for instance) with dogs and we can actually think of no cooler products, and yeah, we're basically building them because we want them ourselves. (We've spent more money on this than we will ever receive :)