Short Summary
We are a young startup located in Bononia (Italy). In the past few years, we worked a lot on apps with project Smartmeapp. Now we're deep on beacon technology and project Megaphone. YOu can take a look at our works in Apple store, in Google play and in Windows phone store.
Our goal here is to make a new possibility in heavily customized future visual advertising. We want to create an environment capable of recognize a person that passes by, and make surrounfing displays able to targhet videos or images to be proposed.
Many companies are investing deep in scanning of faces and eyes. Probably they think this will be the best way to realize future advertising, like in "Minority report". We think that this can be done simply by setting ads preferences on the smartphone, and connecting outside world to everyone's own preferences through beacons.
No one that scans your face, your color, your age. People have the power to shut down the system in avery moment.
We believe that this will be a more human way to go into future ads customization. For this reason, our aim is to create a community around a new paradigm and an open source project based on beacon, proximity location, and heavily customized advertising.
Someone said this project should be presented under EC Horizon 2020.
We choose to bet on Indiegogo instead.
What We Need & What You Get
That's how are we planning to invest in the project:
Software development on the application platform (accounting users, system preferences, security implementation, licenses + test - for example management of competitions in the case of multiple requests around a single beacon): 350 hours = € 12,000
Software development server side (vps creation, management preferences and calls hardware, security implementation, licenses + test - for example any apppresser): 350 hours = € 12,000
Software development hardware side (web application-air-java platform for installation on the totem electronic security implementation, licenses + test): 80 hours = € 3,000
Law firms and communication (analysis of the geographic areas with regulatory restrictions, concept of architecture in relation to privacy issues - for example: display or not user's name in the panels): 120 hours = € 5,000
Translation services: € 5,000
As for the acquisition of hardware, we have estimated the following investiments:
Electronic Totem: € 15,000 (inclusive of software adaptations)
Beacon devices and test devices: € 3,000
That's what we are planning to do within this Indiegogo campaign:
If this campaign will be succesful, we will realize a prototype lcd for outside connected to the web, capable of react when nearby users pass with Passby app installed on their smartphones.
We will give all >10€ contributors a final realease on source codes (apart the ones referring to the app) and make them absolutely open source. We will make a promotional video where everyone will see how the system works. We will found a startup, make a public business plan, create a website and a blog around this project, and push on its spread diffusion.
That's how we reward:
1€: thanks on Megaphone Facebook and Twitter.
10€: access to source codes (apart from app's).
100€: be named on terms, app, and community website as contributer.
1000€: become our partner: we will share the progress, step by step, with you.
10000€: sending the whole system, when completed.
Partners
Risks & Challenges
We have the awareness to be able to realize it. We posted a detailed workplan on our website.
Other Ways You Can Help
Please share this project.