1.Presentation
A new lingerie brand for women of premium segment and appealing, unique cultural DNA with sophisticated handcraft.
We create a new approach to female empowerment.
This brand is devoted to the Russian Ballet as Ballet is the key cultural indicator of Russian heritage.
Classical ballet is part of art where Russia was always leading worldwide.
Similar to Faberge Russian Ballet enjoys an elite association (similar to the Polo brand of Ralph Lauren) and offers a rich world of design motives.
We think about the female body in its magnificent movements and we interpret it in lingerie.
The brand is all about strong, active, smart, stylish women, sporty and healthy bodies that are sexually liberated and free.
We want to create something that represents the confidence our underwear gives the wearer
and we represent the woman of a new generation.
We produce sensual innovation.
Furthemore we are going to realize this project in VR as a Virtual World Lingerie show.
This is a great performance we make in VR and it will be the same event like to go to Bolshoi theatre or Opera or Royal Opera House.
After the show you can buy our lingerie online or visit our private show rooms.
This show will be available in all messengers like Telegram, Viber, Youtube.
Special limited collections will be created for these virtual shows.
2.Key Achievements to Date (bullet points)
Design study
Brand registration
Prepresentation for leading retailers
Supply chain management
3. Investment Requirement
500 000 usd
4.Use of Funds
50 % purchase of goods,increasing sales turnover
10 % administrative costs
40% marketing /VR
5.Business Model
Business model with low start-up investments – using new technology and changes in distribution network. Stable demand for the designed goods in the absence of strong competition in this market segment in Russia - only two competing well established brands.
Beautiful design with ballet theme and for Russian as well as international trendsetters.
High quality, handcraft – product development with leading French lace company – key supplier of Agent Provocateur and Dolce - Gabbana
Affordable and competitive price, cost advantage because project is based in Russia mainly.
6.Competition
Our competitors:
Aubade
Agent Provocateur
Victoria`s Secret
Etam
Our competitive advantage:
Development local сollection, considering special characteristics of figures of Russian women
Beautiful design with ballet theme and for Russian / international trendsetters
High quality, handcraft – product development with leading French lace company – key supplier of Agent Provocateur and Dolce - Gabbana
Affordable and competitive price, cost advantage because project is based in Russia
Experienced of design team
7.Market Information
The lingerie market in Russia :
US $3.2 billion in total
10-15% - PREMIUM
320-480 US$ million
8 million consumers
Spending on Lingerie per year & per person: about 100
US$ in Russia and 1000 US$ abroad
Despite high level of the competition on the market, this project is realized in the market niche where for the time being no real competition.
Our average price for the set will be 250 USD.
It is 60 % cheaper than Aubade and Agent Provocateur
