Meet Ridy! 

Ridy uses machine vision analytics to determine whether you are concentrated on the road. It continuously analyzes eye blinking frequency, eyes movement, and other facial expression patterns.

Hi, this is Andy, co-founder of Ridy.

Driving a car after an exhausting working day is dangerous. I've learned it the hard way - I've crashed my car in an accident. 

But it's not only about being tired. We are so used to our smartphones, that texting, liking Instagram posts becomes a natural habit. Unfortunately, many people forget that it is dangerous and illegal to do that while driving. 

Driving a long road? Working long shifts? Have a teen driver in the family? Get Ridy!

Install Ridy on your dashboard or windshield (see more installation options below):

Ridy will monitor if you are focused on the road by analyzing various behavior patterns.

For example, if you feel drowsy and might fall asleep.

Or if you (or your teen kid) are checking your Snapchat stories or texting your friends.

Your kids won't distract you from driving! 

Even at night or in the tunnel. Ridy will alert you if it thinks you feel drowsy or distracted. 

Ridy is simple to use and won't ruin your driving experience. 

You can setup Ridy in less than 60 seconds. No Internet or apps required. Just connect Ridy to the power source, place it near the dashboard and turn on. That's it. It works with any car day and night. There are three places where you can mount Ridy in your car:

1. Dashboard

2. Rear mirror 

3. Windshield

How do you define drowsy or distracted driving?

You can predict drowsily behavior by analyzing facial muscle moment, eye movement, the speed of reaction. Drowsy or distracted driver’s behaviors is mostly the same on average. If you don’t sleep well, your body clock will force you to shut down. Many people think they can fight this feeling, they try to explain themselves that they are ok, they need to drive. And then accidents happen. 

The second problem we are trying to solve is distracted driving. The most distracting thing we have in our car is the smartphone. You can admit it or not but many people, especially young ones, are addicted to social networks and instant messaging. Sometimes you start checking Instagram in the traffic jam without even noticing it. The same eye movement pattern can be applied to this case.

How does Ridy work? 

Ridy uses machine vision analytics to determine whether you are concentrated on the road. It continuously analyzes eye blinking frequency, eyes movement, and other facial expression patterns. Based on the behavior patterns it can understand the situation and give the driver alerts.

We use real-time analytics. When you turn on Ridy for the first time we request you to calibrate the device so we can detect your head normal driving position. Later on we will adjust the algorithm to learn user's head position automatically, so the "calibration" would not be needed, but at this time there is a simple "touch of a button" calibration. Then we can monitor and score certain events, such as eye blinking frequency, duration of eyes closing, relative head rotation, yawning and so on. Depending on event or overall scoring, we produce different alerts. It may be more or less mild reminder like "keep your eyes on the road" if we detect a user not looking ahead for a prolonged period of time, or rather stiff warning with loud and screechy beep: "Danger! Danger! Wake up!" if we detect that a driver closes their eyes. So in a nutshell, we constantly monitor the user's face and take an appropriate action as situation requires: from alerting the user to keep off their smartphone to waking up the driver to recommending to take a rest.

Do I need an Internet connection? Do you store my data anywhere?

Ridy is designed to be absolutely autonomous. All the video Ridy uses is being processed in real time by Ridy’s central processor. Ridy does not need to record or store the video – all the frames are being instantly discarded once processed.

Drowsy driving is an epidemic and a great threat. Many foundations and government departments are working on various solutions for this problem. We've made our solution using something we know most - technology. It's been a long road from an idea to the final prototype. But finally, we are happy to show you Ridy. 

Ridy is ready to be manufactured, however, we need money to build our first batch and jump-start our project. We've invested our own money in R&I and prototyping. Now we ask for your help. Every action counts - together we can make our roads safer. 

Pre-order Ridy today for yourself, your husband or wife, your children, your friends or relatives. Let's make our roads safer together! 

"The only true countermeasure to drowsiness is sleep."

William J. Horrey, Traffic Research Group leader at the AAA Foundation.

Ridy is a combination of many hours of research, amazing engineering, new machine vision techniques and our true passion to make the roads safer. We worked hard to create this product. We believe that Ridy is very accurate in identifying drowsy or distracted driving. 

That said, only the driver is responsible for what happens on the road. Every time you decide to drive you should be 100% confident that you are ready. And until you park your car and turn it off - you are responsible to stay focused and alert. 

Like many other assist systems in your car, Ridy is made to help you perform better. However, the driver should count on his/her skills at the first place and only then on the technology. 

Why do I need a device to help me stay focused on the road?

"Fatigue driving? It never happens to me". But according to National Sleep Foundation, 60% of all drivers in the US have driven a vehicle while feeling drowsy. Uber drivers, busy parents, night shift workers, young drivers - anyone who lacks sleep, drives long distance or is easily distracted. 

How does it work?

Ridy uses machine vision analytics to determine whether you are concentrated on the road. It continuously analyzes eye blinking frequency, eyes movement, and other facial expression patterns. Based on the behavior patterns it can understand the situation and give the driver alerts. 

Does it work in the dark?

Yes, it also works during nighttime (or in the tunnels). There are small infrared LEDs that highlight the driver's face if there's too dark in the car. 

Does it work with any car or SUV?

Yes, Ridy works with any car, SUV, sports car, etc. Even if you have a flying DeLorean, Doc.

Does it work with my truck?

Yes, you can use Ridy in a truck no matter the size.

Are these IR LEDs safe? I heard IR LEDs can hurt human retina.

Yes, these LEDs are safe. We've tested Ridy's components against EN/IEC 62471 standard (Photobiological Safety of Lamps and Lamp Systems), and they completely passed it. 

Is it easy to install?

Yes, even my grandma can nail it! You can setup Ridy in less than 60 seconds. No Internet or apps required. Just connect Ridy to the power source, place it near the dashboard and turn on. That's it. It works with any car day and night.

Is it battery powered?

No, you have to connect it to the car power socket (cigarette lighter socket) to guaranty constant operation. But the cord is easy to hide behind your dashboard. 

Does it record me? What about privacy?

Ridy doesn't save the video anywhere. It has no connection to the Internet and can't transfer any data. 

So it can say if I should drive or not? 

Only you can decide for yourself if you need to drive or not. Ridy constantly monitors your behavior and can recommend watching the road when it thinks you are losing concentration. But in the end, it is you who need to decide and who is responsible for driving. 

Why crowdfunding? 

We've spent a lot of time and savings to build Ridy. Ridy is ready to be manufactured, however, we need more money to order our first batch from the factory and jump-start our project.

Do you ship internationally? 

Yes, we do. US delivery is Free, Canada delivery is $20 ($30 for x2 pack) and Worldwide delivery is $30 ($40 for x2 pack). 

Refund/return policy

Our refund policy lasts 30 days. If 30 days have gone by since your purchase, unfortunately, we can’t offer you a refund. To complete your return, we require a receipt or proof of purchase and we will need you to ship the product back to us.