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So Worth Loving - Free To Be Tour

We are a lifestyle brand touring the U.S. capturing stories of self worth & empowering others to embrace the freedom to be themselves.

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So Worth Loving - Free To Be Tour

So Worth Loving - Free To Be Tour

So Worth Loving - Free To Be Tour

So Worth Loving - Free To Be Tour

So Worth Loving - Free To Be Tour

We are a lifestyle brand touring the U.S. capturing stories of self worth & empowering others to embrace the freedom to be themselves.

We are a lifestyle brand touring the U.S. capturing stories of self worth & empowering others to embrace the freedom to be themselves.

We are a lifestyle brand touring the U.S. capturing stories of self worth & empowering others to embrace the freedom to be themselves.

We are a lifestyle brand touring the U.S. capturing stories of self worth & empowering others to embrace the freedom to be themselves.

eryn erickson
eryn erickson
eryn erickson
eryn erickson
1 Campaign |
Atlanta, United States
$27,051 USD 450 backers
100% of $27,000 Flexible Goal Flexible Goal

Where it began:

We began because of you and your story. When So Worth Loving began as an inspirational blog on Tumblr, we stenciled this phrase on pieces of already loved clothing. We realized quickly, through an outpouring of honest and inspiring stories and testimonies, that So Worth Loving was so much more than just a phrase. A lifestyle had unexpectedly grown out of three little words and it dug far deeper than we could have ever imagined.

Today, So Worth Loving is a community of passionate and original individuals. We exist to embrace your past and empower your future. We believe no matter your history, past mistakes, religion, career choice, or relationship status, you are worthy of love. We focus on living life through the lens of knowing you have value and you have worth.

Because fashion is the most iconic way to make a statement, we’ve sewn our hearts to the sleeves of apparel that dares you to live louder and love deeper. So whenever you wear a piece made by So Worth Loving, you are reminding the world of a message that we so often forget: you are valued. You are loved. You are worth fighting for.


Stories from our community:

"Those early years of mine were spent in the shadows, hiding in my shame, holding onto a dark secret that was destroying my self worth. I sometimes still find it hard to believe that I was sexually abused as a child. It lead me down a path of ultimate destruction, and as I teetered on the brink I somehow found the courage to look away and begin my journey back. The road back has been bumpy and uneven but has been worth it. It's on this road that I discovered myself again. It's here that I realized that I'm actually worth something and that shame is the enemy of self worth. Finally, I've realized that self worth is a journey to be embraced, not a destination." -Andy Ryan

"Growing up there was a strong presence of abandonment and rejection over my life. My real father was in another country with a new family, and we didn't meet for the first time until I was 17. My step-father was present but never accepted me as his own.  It seemed that wherever I turned, I was an unwanted burden. This hugely affected my self-worth and understanding that I am lovable, acceptable and beautiful. I'm still learning this by rejecting the lies of my past, and instead choosing daily to believe the fact that I am endlessly valuable. I'm not perfect and struggle often, but forgiveness has given me the freedom to redefine my worth. We cannot erase people's  decisions that have impacted us, but we can choose how much they affect our future." -Micaela Hollins

"Growing up there were multiple lies that were spoken over my life; I was not good enough, I was unlovable, I was not pretty enough, and I certainly was not smart enough to change any of these thoughts about myself. At sixteen all these thoughts that I believed were confirmed by my biological parents giving me away to a new family. This made me feel like I wasn't worth loving. My self-worth was replaced with self-hate and addictions. After a many challenging years of discovering my self-worth I have learned that those thoughts ARE lies and that I am not who others say I am. Although, I still struggle with these lies it is essential to daily make an effort to determine my thought process in order to accept the love that I deserve. You can't change what others think of you, but you can shout words of love to the lies you believe and begin on the journey to loving yourself well!" -Melissa Damminger


So Worth Loving presents the "Free To Be" tour. You have a story worth telling and we want to tell it. 

One thing in common:

Dealing with our personal struggles we tend to believe the lie that we are alone in the midst of pain. To escape this pain we begin to compromise and make decisions based off our sadness instead of what we deserve or what we are worth. When emails flooded our inbox, there were two things they all had in common. Feeling alone and feeling unworthy of anything good. If only each person knew that someone else felt the same way.  

How you can help:

We believe that sharing your story will bring light to someone else's tunnel. In each city we tour, we plan to capture stories of self-worth that may be shared globally. Bringing love and community to each city and connecting like minded people together. While we have a growing online community we feel that at this venture it is important to meet you face to face. Sharing your story has the ability to impact someone else's life for the better. It has the ability to remind others they are worth loving. This tour needs to happen now. There is no other time. This message is honest and has the ability to change relationships, careers, and lives for the better. You may have a friend that needs to hear this message. Be an advocate for you. Be an advocate for your friend!


$27,000 is going towards:

  • GET US ON THE ROAD FOR YOU AND YOUR FRIENDS! We need to get our van running and road ready!
  • DOCUMENT YOUR STORY! A traveling photographer/videographer to document stories of self-worth so that we may share them globally online and face to face. Whether it's through college campuses or pushing it out on the web!
  • BRING US TO YOU. Gas money- We will be traveling over 6000 miles across the U.S and gas ain't cheap! 
  • FEED YOU AND YOUR FRIENDS! Food for the events we create
  • BE YOURSELF! Free To Be merch for the road to represent this lifestyle and way of thinking!


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Choose your Perk

SWL FAMILY MEMBER!

$1 USD
Welcome to the family!!! You are donating because you believe that any penny counts to spreading our message! You get a digital high five by us placing your name on the credits page of our tour site!
Estimated Shipping
October 2013
20 claimed

$3 Dolla Dance (HURRY!)

$3 USD
The first 200 people that donate $3 (24 hours) will be matched by an anonymous donor + we will throw a dance party to a song of your choice and post it in your honor!!!!!!! WE HAVE UNTIL MIDNIGHT! GO GO GO!
Estimated Shipping
September 2013
51 out of 200 of claimed

YOUR NAME HERE

$5 USD
For $5 we will scream your name WHEREVER we are when we received your donation. (and of course post it to all social media platforms.)
Estimated Shipping
August 2013
83 out of 100 of claimed

SWL REMINDER!

$10 USD
You will receive a personalized SWL wallpaper for your desktop and phone with the "Free To Be" as the main focal point. Simply reminding you to be yourself. Just be.
Estimated Shipping
October 2013
57 claimed

KOOZIE TIME!

$25 USD
You are rad and will be even more rad with 2 SWL Koozies for your soda pop + Stickers!
Estimated Shipping
October 2013
30 claimed

SWL FOR YOU!!

$50 USD
Wooohoo! You will get your very own LIMITED EDITION SWL TEE that we designed and had printed JUST for this campaign and JUST for you! You are choosing to be a part of spreading this message of self worth through fashion! (GO YOU!)
Estimated Shipping
October 2013
101 claimed

SWL FRIEND BUNDLE!!

$100 USD
SWL FRIEND BUNDLE!! 2 SWL limited edition tees + stickers + 2 koozies! One for you and one for a friend! We want to spread our message like wild fire. LITERALLY and you are helping us make that happen!
Estimated Shipping
November 2013
22 claimed

YOU ARE TOTES AWESOME!

$150 USD
1 SWL limited edition tote + 2 SWL limited edition tees + stickers = awesomeness!
Estimated Shipping
November 2013
2 claimed

SWL FAMILY KIT!

$200 USD
2 limited edition "FREE TO BE" prints + 2 Limited edition tees + limited edition tote + stickers! You are helping us make this happen and the least we can do is be an encourager to you!
Estimated Shipping
November 2013
7 claimed

SWL FAMILY SPONSOR!!

$400 USD
Limited edition The Giving Keys "Worthy" Key + Your name and picture posted on our tour site + 2 Limited edition tees (one for you and one for a friend) + a thank you video from our team! Spread this message worldwide!!!!
Estimated Shipping
November 2013
2 claimed

SWL Limo Service

$400 USD
If you live in the Atlanta area (up to 2 1/2 hours away north or south of Atlanta) Eryn and Jared will hand deliver you, your very own LIMITED EDITION TEE + they will CHAUFFEUR you and your friends around for the day in the VW VAN! So... get a bunch a friends together and lets make it happen! [6 friends = $75 each!]
Estimated Shipping
November 2013
0 out of 5 of claimed

SWL SPONSOR!!!!!!!!!!!!!!!!!

$1,000 USD
YOUR name on the back of our VW bus as we tour the U.S + 2 limited edition tees + a personal phone call from the founder + a lunch with our team & founder if you are local! If you are not local we will skype with you while we both have lunch! Lets make it happen!
Estimated Shipping
September 2013
3 out of 10 of claimed

SWL CLOSET!!

$2,000 USD
Have the entire So Worth Loving collection fill your closet + the limited edition "Free To Be" tee + screen printing one of your very own t-shirts with So Worth Loving like we do back in the day + a personalized thank you video!
Estimated Shipping
November 2013
0 claimed

SWL DINNER!!

$2,500 USD
Come to Atlanta if you don't live here and we will throw you a meet and greet dinner party with our team + be a part of our design process for the next shirt and have it named after you!! (airfare not included but boarding is!)
Estimated Shipping
November 2013
1 claimed

DANCE PARTY + TOUR STOP!!!!!!

$4,500 USD
Raise awareness in your city and we will add your city to our TOUR STOP! We will come to your city and host an official stop including food for your tummies + a gold disco ball!
Estimated Shipping
October 2013
0 claimed

WOAH WOAH!!! TOUR STOP & MORE!

$6,000 USD
+ an extra day with our team! We will come to your city and host an official tour stop + stay an extra day to hang out and do a SWL photo-shoot for you and all your friends! Let this photo-shoot be a reminder of a new chapter in your life! Raise money with a car wash and make this happen!!
Estimated Shipping
October 2013
0 claimed

THE WOW SPONSOR!

$10,000 USD
ABSOLUTELY everything above + the 2 founders will get a VW tattoo in your honor because you believe in spreading this message SO much!
Estimated Shipping
November 2013
0 out of 2 of claimed
sold out

WIN ANOTHER DATE WITH SPROCKET

$100 USD
Estimated Shipping
September 2013
1 out of 1 of claimed
sold out

WIN A DATE WITH SPROCKET

$106 USD
Estimated Shipping
September 2013
1 out of 1 of claimed

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