What is Solarella?
Solarella is a solar-powered garden or beach umbrella equipped with solar modules and rechargeable battery so that you can charge your phone, tablet, or camera all while relaxing, undisturbed in the sun! Solarella allows you to enjoy your smartphone or tablet in a space with no electrical plugs, without the fear of draining the battery. When it is cloudy or dark out, you can still enjoy the benefits of solar power thanks to the high capacity battery pack inside the Solarella.
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Solarella is a product that started with one very simple question: “Why does my phone battery always die when I’m enjoying the beach and there is no plug nearby?” It was developed with three key tenets in mind: functional design, ease of use and freedom for the user.
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Beautiful in any space: Solarella is designed with the idea to blend design and functionality. Its bold yet simple beauty, minimal embellishments and lack of unsightly wires make Solarella enviable in any space.
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Let there be light: if you are having an evening pool party or relaxing in the garden, you can use the built in LED light to illuminate your view. As the daylight fades into nightfall, keep the mood and atmosphere alive.
Stream music: with Solarella, you can stream an infinite selection of music through its Bluetooth speaker. You can play any music your smart phone, tablet or laptop can access, from online streaming sites or your personal music collection. No wires required.
Why we need your help?
We have built a prototype and are starting to build the first
functional samples of the Solarella that
will soon be ready for testing and production. Though we have big ambitions, we are a small
team with the capacity to finance only modest production runs. Placing an order of multiple thousands of
units is beyond our grasp.
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This is where you come in!
You can help us to increase the amount of product we can order from the
factory as well as accelerate the speed with which we can deliver it to the
homes of our customers. Your support will make this possible and will be a
vital spark in growing a company passionate about creating the most innovative
umbrellas in the world.
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Perks for our supporters:
Support us at any of the unique levels below to receive our
gratitude, your Solarella (or multiple ones) for up to 40% off the $499 retail price.
Select your level of support from the sidebar at the top
right of this page.
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Earn a free Solarella by referring friends!
Help us by spreading the word via email and social media.
You can earn $50 in credit toward our campaign every time one of your referral’s
purchases a Solarella. The amount of
credit you can earn is limitless! Once
the campaign is over, we will apply this credit to your account, giving you a
refund on your purchase or credit towards the purchase of a new Solarella. Please note: contributors cannot receive
referral credit for referring themselves.
For instance, of two contributors, only one can be the 'referrer' and
receive campaign credit for the other's contribution.
How to participate in the referral program:
It’s simple. Log in to your Indiegogo account. Be sure to
use the same account you used when you claimed your Solarella. Then, look below
our main video at the top of this page for buttons to share and copy your
unique URL. Then start sharing!
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The Solarella Team:
Rostislav Rusinov| Co-Founder, Lead Creative Director &
Graphic Designer
With many years of experience leading design teams,
Rostislav is our design guru. He knows
what it takes to build a cool product
and owns every aspect of making Solarella look good. Rostislav is the guy who makes the final
decisions on product design.
Pavel Nenkov | Co-Founder, Product & business
development
With close to two decades of experience in the renewable
energy industry, Pavel is an enterpreneur and visionary and is always thinking
of new products. Pavel intuitively envisions the future of solar energy and his
passion is defining innovative products and then developing the relationships
necessary to bring them to life. He has his finger on the pulse of customer behavior
and loves to work on products that provide people with a magical combination of
convenience and pleasure.
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FAQ:
When will I receive my Solarella?
We are doing our utmost to have the Solarella shipping in time for summer 2015. We will provide continuous updates about the production schedule during and after the campaign. The projected timelines mentioned for each perk will be firmed up over the coming weeks.
Where do you ship to?
We use major courier companies and we will ship to anywhere that they deliver.
Is shipping included?
Shipping is $39 for Europe, $79 worldwide (Purchasers are responsible for any VAT or customs duties levied by their own countries).
Is there a warranty for the Solarella?
Yes, the Solarella comes with a one-year replacement warranty.
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What are Solarella's specs?
10 ft ( 3m ) diameter.
6 ribs construction.
Aluminium pole.
High quality fabric, not easy to faint. Water repellent.
3 solar panels woven into the umbrella's canopy.
Rechargeable backup battery.
2 USB outlets in the pole.
LED lights.
Bluetooth speaker.
Base not included.
Does Solarella come in any other colours?
Solarella is currently only offered in white. We have plans to introduce additional colours in future production runs. If this campaign greatly exceeds our expectations, we will introduce ‘stretch goals’ that will include additional colours for all backers to choose from.
Timeline:
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Solarella, London 2014