THE ITCH  is a 10-minute body horror film directed by Isabella Friedrich. We follow Sloan, a 22-year-old model, as she embarks on a journey of physical decay after her skin starts to peel.

In equal parts inspired by the stomach churching horror of Cronenberg's THE BROOD and Ducournau's TITANE, and the anxiety inducing late nights of Scorsese's AFTER HOURS and the Safdies' GOOD TIME, THE ITCH provides an ideal marriage of human needs and supernatural fear via a fresh feminist perspective.

Isabella Friedrich is a writer, director, and editor who grew up in Pittsburgh, Pennsylvania. She moved to New York City at the age of 18 to attend film school at NYU Tisch School of the Arts, and is on track to graduate in 2024.  Isabella enjoyed filmmaking ever since she was a little girl, running around the backyard filming her brother act out skits. Her dream is to direct a feature film for a major production company and is currently building her body of work as a director.