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The Mountain Bike Shoe Redefined

Stickier-when-wet Hero Rubber™ compound | Innovative trail tech + casual style | 1% For The Planet

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The Mountain Bike Shoe Redefined

The Mountain Bike Shoe Redefined

The Mountain Bike Shoe Redefined

The Mountain Bike Shoe Redefined

The Mountain Bike Shoe Redefined

Stickier-when-wet Hero Rubber™ compound | Innovative trail tech + casual style | 1% For The Planet

Stickier-when-wet Hero Rubber™ compound | Innovative trail tech + casual style | 1% For The Planet

Stickier-when-wet Hero Rubber™ compound | Innovative trail tech + casual style | 1% For The Planet

Stickier-when-wet Hero Rubber™ compound | Innovative trail tech + casual style | 1% For The Planet

Anamoly MTB
Anamoly MTB
Anamoly MTB
Anamoly MTB
1 Campaign |
Austin, United States
$35,590 USD by 345 backers
$31,950 USD by 314 backers on Nov 15, 2021 with another platform

 

 

 

In recent years, mountain biking (MTB) has seen an explosion in popularity, thanks to increased exposure from events like Crankworx and Red Bull Rampage,  as well as exponential improvement in both trail building and bike  technology. These factors have combined to give mountain biking an added  boost, where it’s now starting to rival the popularity of the ski and  snowboard industry.

This increased popularity brings with it a whole new generation of  adventurers looking to take part in the sport, who aren’t just seeking  out gear and components that function properly, but which also has their  own unique styles & personalities in mind.

 

 

 

 

Our story starts with an obsession to build the ultimate mountain bike shoe. For the last decade or more, finding the right pair of  mountain bike shoes has involved an unavoidable tradeoff between finding what looks good, and what functions well, since very few products in  the category have achieved to do both at the same time. 

 

 

Much of the mountain bike footwear available on the market today  suffers from poor, inferior, or diminishing quality quality rubber —  meaning the feet can easily become dismounted from the pedal pins in mid-air, which is especially dangerous in extremely rainy, muddy  conditions, like the ones found at the world famous Whistler Mountain Bike Park.  We’ve set out to create a special rubber formula that performs as it  should — providing magnet-like traction to keep you solidly connected  with your bike at all times, no matter what the conditions are like  outside.

 

 

For the longest time, footwear in the mountain bike marketplace has been notoriously bland, monotonous, and restricted to a limited range of colors and styles. By taking cues from custom mountain bike frame protectors and mudguard graphics, as well as ski & snowboard culture, we decided to design footwear that’s as stylish as it is functional. This gives them a confidence-inspiring style that’s hard to miss out on your favorite trail or at the local bike park.

 

 

 

 

 

Inspired by Hero Dirt (the perfect consistency of wet dirt for  riding) we spent two and a half years developing our proprietary Hero  Rubber™ compound. Hero Rubber™ is an insanely sticky rubber that not  only performs like a champ in dry weather, but becomes stickier when  wet, giving you peace of mind in the wettest of riding conditions. This  unique rubber formula also has an incredibly low rebound rate, helping  to absorb impact on hard landings.

 

 

Unlike most typical rubbers which experience loss of performance when wet, Hero Rubber™ actually becomes stickier when wet — just like tacky Hero Dirt — and is designed stick you better to your bike pedals.

 

 

Stellar on-or-off bike grip, whether on two wheels or on two feet (excellent for hiking!).

 

One of the major  complaints of rubbers on the market are that they're poor performers on  steep, slippery inclines. Hero Rubber™ answers the call by providing  superior hiking traction in off-bike situations.

 

Engineered to turn you into a hero on the bike, with better-when-wet performance that'll keep you glued to the pedal pins in even the harshest of conditions. Never fear slipping a pedal pin because of Mother Nature's wrath again.

 

 

 

 

 

 

 

 

 

 

 

 

 

We have spent 2 1/2 years developing a new rubber technology and  waterproof technical engineered materials with high function and casual  lifestyle look, and most importantly our proprietary Hero Rubber™  technology comes on every shoe! The Devil is in the details — and not a  single design element has been left to chance.

 

Highly requested functional & aesthetic updates have been added to the front forefoot /  toe section and bottom of the sole, based on feedback from backers and riders to — as well as the online mountain bike community to the prototypes.

 

ALOHA 2.0

A-LINE GUM 2.0

 

NINJA 2.0

GALAXY 2.0

BEAST MODE 2.0

Tread design will be updated from dots to diamonds as shown. A Diamond-Waffle tread pattern grips the pedal pins underneath the forefoot, while a more aggressive knobby pattern provides an unbeatable hiking traction in the front and rear of the foot.

 

 
 
 
Our delivery schedule is currently set for March-April 2022. Prototype tooling is already in development and we plan to use the funds raised during the course of the campaign to order the raw materials and production tooling needed to complete a full the full size run with our manufacturer. After the campaign is  successfully funded, a production lead time of ~3 months to ~4 months is expected.
 
 
 
 
 
 
 
 

Men's whole sizes US 6 - 13 and Women's half sizes US 7.5 - 14.5 will be offered (US & Canada sizing standard). To find your size equivalent for your given region, please see the  conversion chart below.  Larger size 13 will become available if $25k stretch goal is reached.

US Size E width / WIDE Toe box — Size E is considered a bit wider for a mountain bike shoe (C or D  width being standard), and caters to the many requests we received for a wider fit. For riders with normal or narrow width feet, this should have negligible (if any) effect on overall riding performance.

 
 
 
 
 

Crowdfunding gives us the power to go  directly to the riders, and to give all of you the chance to pre-order the shoes at a discounted rate before they are available at retail. As a result, this gives us the opportunity to release a  brand new line products that we're hoping will set an entirely new  benchmark for style, performance and quality within the mountain bike  industry.

Anamoly MTB will only come to life if we can meet the minimum order quantity with our manufacturer.  We are ahead of the game because we have already paid a down-payment for tooling.  But we don't have the resources to make a purchase order that meets the MOQ.  Without it, we'll be stuck with some expensive paper weights.

That's where backers come in. If you can help us reach our goal of $12,000 that will be a large enough order quantity and cash to place that initial PO.

Beyond that need, we also love Kickstarter as a platform because backer involvement makes our products better. Your feedback and ideas will guide not only the evolution of this campaign, but the future of our company and brand. 

So please back this project, follow along on our journey, and bring Anamoly MTB to life.

 

 
 
 
 
 
 
 
 

Chris is an acclaimed design engineer/product developer and footwear  designer, and has spent over a decade in the R&D industry working as the former lead designer behind multiple brands such as Piloti racing footwear, Lift Aviation, O'neill, Hot Wheels and others — which he helped to build from the ground-level into successful, category-redefining new market introductions.

He also spearheaded the successful market introduction of several  protective gear design innovations in the motocross, mountain bike, ski  & snow, and tactical / military industries — having held senior  leadership positions on multiple Advanced R&D / Special Projects  teams for companies or clients including EVS Sports, Hazard 4, NFL, Gridiron labs, and others. 

His work has been featured in Hypebeast, Digital Trends, Footwear  News, TransWorld Motocross (TWMX), Red Bulletin Magazine, AOPA Pilot, Coroflot, RECOIL, Performance BMW, Octane, Core77, Iron & Air, ImagineFX, and others.

This is Chris's second Indiegogo campaign - his first campaign was for his self-published book, The Maker's Field Guide: Updated & Expanded Edition - which debuted in 2020 to great fanfare, and has since been referred to as "the bible of prototyping." The project was successfully shipped to over 2,300  backers worldwide on both the Kickstarter and Indiegogo crowdfunding platforms.

 

 Robert Lewis - Shipping & Fulfillment Manager

 Chris Day - Supply Chain & Logistics 

 Jaxon Porter - Fulfillment Coordinator

 Reid Covington - Head of Marketing / Ads Team

 Melissa Morales - Marketing / Ads Team

 Alan Lee - Marketing / Ads Team

 Dee Tsang - Ads Team

 Laurence Crossman-Emms - Photography

 Jonathan Mahone and Jonny T. - Creative Team

 Karen Vardanyan - Finance

 Julio Ballatore - Accounting

 
 
 
 
We're introducing Anamoly MTB as the world’s first crowdfunded mountain bike shoe to be launched here on Indiegogo. Backing  this project helps support a small, independent underdog with a mission,  drive and vision to have a positive impact within the mountain bike  industry and in riders' lives — and to inspire more people to start  enjoying the outdoors while getting active, fit and into shape by  seducing them away from screens, tablets, and digital devices. We've  been frustrated by the lack of options and the lack of competition in  this space, and we're determined to change that one shoe at a time. Back now and help us make history together! 
 

 

 

 

 

 

We like to put our money where our mouth is. Each year 1% of our sales will go to supporting organizations who protect and preserve bike trails, trail networks, and bike parks to help strengthen and promote a healthy ecosystem surrounding the global mountain bike community.

 

 

 

 

INDIEGOGO | FAQ

 

What is Indiegogo?

Indiegogo is a launchpad for creators to raise funds for the  initial production of their invention. Backers (that's you!) can support  the creator by pre-ordering the product at a discounted price.

 

What does it mean to back a project (pledge)?

When you back a project, you’re pre-ordering the product. That means  you'll get it once it's produced. Besides getting the product itself,  you're also joining a community. Following along on the production process,  taking part in important surveys and giving the creator valuable feedback.

 

How do I pledge?

In order to pledge, click that green button that says “Back this  project.” You'll get to select your shipping country and choose your  desired pledge level and reward.

 

How do I make my shoe size / style / color selections?

You will place your size & style selections, as well as pay for shipping fees (varies by region) in BACKERKIT, which is a back-end fulfillment platform that seamlessly imports your Indiegogo pledge contribution into a "survey" where you'll make your shoe selection. You'll also be able to choose to select any additional upgrades and add-ons. Surveys for new pledge contributions typically are sent out within a day or two, but can take up to 11 days to process.

 

When is my money collected?

Your money will be collected only after the project ends. If the project is canceled for any reason, you won't be charged.

 

What payment methods can I use?

You can use any debit or credit card associated with Visa, Mastercard  or American Express, as well as Discover and JCB cards. Kickstarter  does not accept payments with PayPal.

 

When will I get my pre-order?

The ANAMOLY MTB SHOES are set to ship in Q3 or Q4 2022.  Depending on your location, you'll get them sometime between SEPTEMBER - DECEMBER 2022.  Please note that this is an estimate, as you're pre-ordering the product, and production and/or supply chain challenges or delays could arise — thereby effecting final delivery timeframe.

 

Risks and challenges

 

Our factory ensures us that they are capable of producing large order quantities, however it is safe to assume that possible production delays might occur if orders greatly exceeds original expectations. That said, this can be countered by working with backup production partners and/or by splitting deliveries into multiple batches and delivering them on a first-backed first served basis.  International shipping prices may fluctuate, however we've included an estimate upfront. Final shipping charges will be calculated and charged at end of campaign in BackerKit.  The estimate delivery date is February 2022 delivery, however that delivery might also be delayed by any number of unforeseen events or factors — both on supply side, production side, and shipping side working with our fulfillment partner — including material and labor shortages.

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Choose your Perk

x1 Pair Anamoly MTB Shoes

x1 Pair Anamoly MTB Shoes

$104 USD $159 USD (34% off)
45% off est. retail value of $159 Receive 1x pair of Anamoly MTB Shoes and be part of the first delivery batch! You’ll be one of the first in the world to have a pair with our super sticky HERO RUBBER compound, in addition to 45% savings. (Choose your size and color in BackerKit post-campaign survey) »Shipping costs will be added in BackerKit
Included Items
  • Anamoly MTB shoes
  • x1 Extra pair contrast laces
Estimated Shipping
Original: April 2022
Current: March 2023
27 claimed
Ships worldwide.
x2 Pair Anamoly MTB Shoes

x2 Pair Anamoly MTB Shoes

$208 USD $330 USD (36% off)
37% off est. retail value of $330 Receive 2x pair of Anamoly MTB Shoes and be part of the first delivery batch! You’ll be one of the first in the world to have a pair with our proprietary Hero Rubber™ compound, in addition to 37% savings. (Choose your size and color in BackerKit post-campaign survey) »Shipping costs will be added in BackerKit
Included Items
  • Anamoly MTB shoes (2)
  • x1 Extra pair contrast laces (2)
Estimated Shipping
Original: April 2022
Current: March 2023
4 claimed
Ships worldwide.

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