Indiegogo is committed to accessibility. If you have difficulty using our site, please contact support@indiegogo.com for assistance or view our accessibility notice by clicking here

This campaign is closed

The San Diego Museum of Art: #FreeTheArt

We need your help to #FreeTheArt! Bring public art to the heart of Balboa Park!

You may also be interested in

Closed
Closed
Closed
Closed
Closed

The San Diego Museum of Art: #FreeTheArt

The San Diego Museum of Art: #FreeTheArt

The San Diego Museum of Art: #FreeTheArt

The San Diego Museum of Art: #FreeTheArt

The San Diego Museum of Art: #FreeTheArt

We need your help to #FreeTheArt! Bring public art to the heart of Balboa Park!

We need your help to #FreeTheArt! Bring public art to the heart of Balboa Park!

We need your help to #FreeTheArt! Bring public art to the heart of Balboa Park!

We need your help to #FreeTheArt! Bring public art to the heart of Balboa Park!

The San Diego Museum of Art
The San Diego Museum of Art
The San Diego Museum of Art
The San Diego Museum of Art
1 Campaign |
San Diego, United States
$8,000 USD 118 backers
40% of $20,000 Flexible Goal Flexible Goal

Thanks to the generosity of Buzz and Helen Kinnaird, all gifts will be matched with a $20,000 matching grant.


The San Diego Museum of Art looks out upon one of San Diego's greatest gathering spaces, Balboa Park’s Plaza de Panama. It is only fitting that the Museum expands its exhibition space to surround the plaza – bringing a meaningful artistic experience to the many visitors who converge on this breathtaking public square.

Partnering with the City of San Diego, the Museum hopes to make the Plaza an even better place by creating Art of the Open Air.  This sculpture exhibition embodies the principle that art should be accessible to everyone and advances the Museum toward its goal of presenting the best of its collection to the public free of charge. 

Eight modern, monumental sculptures that have been confined to storage due to space restraints will be set free and reinstated for the public to view – bringing culturally diverse works of art to the heart of Balboa Park.

Among these eight significant sculptures is Tony Rosenthal’s Odyssey III, currently undergoing conservation and cleaning before it is ready to be brought back into the open for visitors to experience and enjoy. Your donation of any amount will support the Museum's mission and the return of Rosenthal’s iconic bright red aluminum sculpture for the public to view once again.

Make the Rosenthal your own by being a part of the art and setting it free.

We need YOUR help to #FreeTheArt! 

Proposed installation view.

The Plaza de Panama in front of the Museum’s entrance has been a site of transformation recently, taking on new life as a bright and lively space for park visitors to relax and recreate.  Art of the Open Air will provide the opportunity for the local community and visitors from around the world to encounter the beauty and complexity of these works as they assemble on the Plaza de Panama.  Art is a vital part of any community, and this public art project will be open to all, free of charge, 24 hours a day, 7 days a week. It will give visitors the opportunity to explore sculptures staged to interact with their environment and that represent the incredible variety and artistic innovation of the past century--offering a compelling range of subject matter, perspectives, and forms. Art of the Open Air can be experienced time and time again, providing a new and fresh perspective with each visit.


Proposed locations of the sculptures on the Plaza de Panama.


Doesn’t The San Diego Museum of Art receive government funding? Good question! Yes, the Museum receives only 3% of its funds from the local government. This funding supports the general operating budget and core functions including building maintenance, collections care, and research. Initiatives like Art of the Open Air aren’t covered by these funds, which means that if we wish to undertake them, we must find another way to fund them. In other words, we won’t be able to complete this project without YOU!


Tony Rosenthal 1914-2009

Tony Rosenthal was an American sculptor best known for his monumental public art sculptures located in cities all over the United States including Los Angeles, Miami, Detroit, Philadelphia, and New York City. Art critic and Rosenthal biographer Sam Hunter called Tony Rosenthal a “public art legend.” Working in a variety of mediums--bronze, aluminum, brass, wood, and concrete--Tony Rosenthal produced sculptures for over six decades.

Born Bernard Rosenthal on August 9, 1914, in Highland Park, Illinois, Tony attended evening and Saturday sculpture classes at the Art Institute of Chicago during his last two years in high school. He received his degree from the University of Michigan, Ann Arbor, and after graduation, Rosenthal returned to Chicago and began taking sculpture classes from Ukrainian avant-garde artist Alexander Archipenko. Although influenced by Archipenko's abstract forms, Rosenthal's early work consisted mainly of figurative works in marble and granite.

During World War II, Rosenthal was stationed in England and Paris, where he produced topographical models for the US Army and Air Force. He also taught sculpture for six months in Biarritz, France, where he met his wife, Halina, one of his students. After the war, Rosenthal was discharged from service, returned to the US and continued his sculpture career. 

In 1960, Rosenthal moved to New York, at the behest of his art dealer, Sam Kootz, who also persuaded him to use his nickname, Tony, professionally and to abandon figurative sculpture in favor of abstract geometric sculptures.  Seven years later, Tony created Alamo, which was part of a temporary, citywide installation of twenty-five public sculptures in New York City. At the request of of members of the community, the sculpture remained in place and was one of the first abstract sculptures permanently installed in the city. From that moment on, Rosenthal would be considered a master of monumental public sculpture. 

Odyssey III

Odyssey III  is a monumental abstract  sculpture composed of five intersecting aluminum discs, welded at the joints and painted in a semi-reflective orange-red paint. It was cast in 1973 and the Museum purchased the sculpture in 1974 with matching funds from the National Endowment for the Arts. Like other abstract artists, Rosenthal has reduced the basic forms to a simple shape and the limitations of the sculpture are established by the planes of the overall pyramidal form.The curvilinear lines of the discs' edges provide a flowing relief from both the material the artist uses and the confinement of the space the sculpture occupies.
Rosenthal's Odyssey III is part of his larger Rings, Discs and Rondo series, which he explored for over five decades in both large and small scale. The sculpture at The San Diego Museum of Art is one of four in a series, all of which bear the title of Odyssey. All four sculptures, Odyssey I through Odyssey IV, consist of intersecting painted orange-red aluminum discs and were cast between 1971 and 1992.  Odyssey I is located at the Middleheim Museum in Antwerp, Belgium, an open-air  museum with over 200 sculptures.  The other two sculptures are located in the United States. Odyssey II is part of the Yale University Art Gallery's collection in Hartford, Connecticut and Odyssey IV  is located in Miami, Florida.


Currently, the sculpture is at an off-site conservation painting lab. Odyssey III was in need of conservation, along with a new paint job, after years of being exposed to the elements. Once the paint cures, Odyssey III will be returned to storage, where it will stay, unless you help us to #FreeTheArt!


During the several years the sculpture was exhibited outside,Odyssey III  suffered the effects of exposure to weather and pollution. The welds that hold the discs together were showing surface oxidation, the iconic red paint was blanched from the sun, the discs' edges were chipped and abraded, and the surface had numerous areas of pen and scratched graffiti.  In order to work on the sculpture, The Museum moved Odyssey III  to an off-site conservation facility, where the existing paint layer was stripped and blasted down to the bare aluminum with carbon dioxide pellets projected in a pressurized air stream. After the old paint layer was removed, the aluminum was cleaned with alcohol, and the dents on the sculpture were filled, smoothed, and sanded. The sculpture then received a base coat  that provides an impermeable moisture barrier and prevents corrosion.Odyssey IIIwas then painted with three coats of paint that most closely matches the original "Chinese Red" color, which is no longer available. The paint on the sculpture is now curing at the conservation facility. Once the sculpture is completely cured,Odyssey III will be put back in the Museum's storage facility, unless YOU help us to #FreeTheArt!



Sharing the world's finest art with America's finest city, The San Diego Museum of Art is the regions oldest, largest, and most visited art institution.

Through exhibitions, programs, education, and outreach, we aim to inspire, educate, and cultivate curiosity through great works of art within and beyond our walls.



If you can't contribute, you can still help spread the word!

  • Share our campaign (It's easy and free with Indiegogo's share tools).
  • Use #FreeTheArt anywhere and everywhere to share why this campaign matters to you and your Plaza .
  • Come back. The Museum's iconic May S. Marcy Sculpture Garden is open daily and always free. Come enjoy the sunshine and return in early 2016 to see Art of the Open Air completed.

Because together WE can #FreeTheArt!


#FreeTheArt is The San Diego Museum of Art's crowdfunding campaign to support the Art of the Open Air exhibition.

Illustration Derived from the Art of Tony Rosenthal, Art © Estate of Tony Rosenthal/Licensed by VAGA, New York, NY.                                                                    Tony Rosenthal,Odyssey III, Aluminum, 1973, Museum purchase with matching funds from the National Endowment for the Arts.

Looking for more information? Check the project FAQ
Need more information
Let us know if you think this campaign contains prohibited content.

Choose your Perk

featured

One Week Left T-Shirt!

$25 USD
Donate $25 during the last week of the campaign and receive a #FreeTheArt T-shirt!
6 claimed
Ships worldwide.

Supporter

$5 USD
Your name listed on the #FreeTheArt advocacy page on The San Diego Museum of Art website $5 is tax deductible from your pledge for federal income tax purposes. Please retain this document for your records.
3 claimed

Digital Poster

$10 USD
Receive a digital poster for the #FreeTheArt campaign +Name on the #FreeTheArt advocacy page $10 is tax deductible from your pledge for federal income tax purposes. Please retain this document for your records.
3 claimed
Ships worldwide.

Window Cling

$25 USD
Receive a #FreeTheArt window cling to let everyone know you helped #FreeTheArt +Name on the #FreeTheArt advocacy page $ 25 is tax deductible from your pledge for federal income tax purposes. Please retain this document for your records.
13 claimed
Ships to United States of America

Culture & Cocktails Ticket

$50 USD
One (1) ticket to Culture & Cocktails: Art of the Open Air on February 18, 2016 + Name on #FreetheArt advocacy page +Digital #FreeTheArt campaign poster + #FreeTheArt window cling $50 is deductible from your pledge for federal income tax purposes. Please retain this document for your records
Estimated Shipping
February 2016
17 claimed
Ships to United States of America

2 Culture & Cocktails Tickets

$100 USD
Two (2) tickets to Culture & Cocktails: Art of the Open Air on February 18, 2016 + Name on #FreeTheArt advocacy page + Digital #FreeTheArt campaign poster + #FreeTheArt window cling $49 (your total pledge minus the fair market value of the reward) is deductible from your pledge for federal income tax purposes. Please retain this document for your records
Estimated Shipping
February 2016
5 claimed
Ships to United States of America

#FreetheArt T-shirt

$250 USD
Receive a T-shirt that lets all your friends know you helped #FreeTheArt + Name on #FreeTheArt advocacy page + Digital #FreeTheArt campaign poster + #FreeTheArt window cling + Two (2) tickets to Culture &Cocktails: Art of the Open Air on February 18, 2016 $191 (your total pledge minus the fair market value of the reward) is deductible from your pledge for federal income tax purposes. Please retain this document for your records
2 out of 125 of claimed
Ships to United States of America

Complimentary Membership

$500 USD
Receive one (1) complimentary Household membership to The San Diego Museum of Art + Name on #FreeTheArt advocacy page + Digital #FreeTheArt campaign poster +#FreeTheArt window cling + Two (2) tickets to Culture & Cocktails: Art of the Open Air on February 18, 2016 + #FreetheArt T-shirt $367.80 (your total pledge minus the fair market value of the reward) is deductible from your pledge for federal income tax purposes. Please retain this document for your records.
1 claimed
Ships to United States of America

Private tour with a curator

$1,000 USD
Private tour with a curator of the Art of the Open Air exhibition + Name on #FreeTheArt advocacy page + Digital #FreeTheArt campaign poster + #FreeTheArt window cling + Two (2) tickets to Culture & Cocktails: Art of the Open Air on February 18, 2016 + #FreetheArt T-shirt + Complimentary Household Museum membership $867.80 (your total pledge minus the fair market value of the reward) is deductible from your pledge for federal income tax purposes. Please retain this document for
0 claimed
Ships to United States of America

Name Recognition

$2,500 USD
Name on donor plaque at base of sculpture + Name on #FreeTheArt advocacy page + Digital #FreeTheArt poster + #FreeTheArt window cling + Two (2) tickets to Culture & Cocktails: Art of the Open Air on February 18, 2016 + #FreeTheArt T-shirt + Complimentary Household Museum membership + Private tour $2,367.80 (your total pledge minus the fair market value of the reward) is deductible from your pledge for federal income tax purposes. Please retain this document for your records
0 out of 4 of claimed
Ships to United States of America
Tags for this project

You may also be interested in

Up Caret