Introducing...

Finally, A Product That Pays You Back!

Will Crowder, CEO,  is not just an inventor, business leader and serial entrepreneur. He is a proud U.S Army Veteran. He was having a pretty challenging day as we all have experienced before. He glanced up from his lunch momentarily to see an upbeat young man with a backpack cruising on a skateboard. Well, you might ask; what’s so special about that? This guy had a motivational quote in big bold letters on the front of his shirt. Not only did his wearable inspiration brighten Will’s day; it spurred the beginning of an idea of disruptive digital marketing through wearable advertising technology. The world's 1st Digital Advertising Backpack was born.

Your support and contributions will take us to the next phase, which is the completion of research and development then on to mass production.

We are passionate about creating 1 million entrepreneurs in the next 5 years. The faster we can start mass production the faster we can contribute to decreasing the unemployment rate by getting more entrepreneurs in the business of getting paid for some the ads they wear on their backs. This is My Backstory.

Our goal of $50,000 will help us begin mass production at our planned U.S facility.  The faster we can begin shipping smartbacks, the faster we can reach our goal of growing 1 million new entrepreneurs with My Backstory. We are grateful for your support. Here are just a few perks with various packages you could enjoy by supporting our campaign.

• Augmented Reality T-Shirts and 3D Hologram Certificates to showcase you backpack in production virtually
• Custom branding on your smart backpacks
• Special invitations to attend My Backstory events across the U.S
• Special Feature Pages on our social media networks
• Indiegogo orders will be fulfilled before all other order once shipping starts
• Lunch with the Founder

The Impact  

According to the Department of Numbers statistical data, there are 5,855,000 people unemployed in the United states. Businesses and brands sometimes struggle with grabbing consumer attention at the street level. Influencers are looking for a new cutting-edge way to entertain their audience. The basic backpack era is over. People want technology on the go. There will be military veterans on a quest to find employment and reintegrate into civilian life in a way that affords them the time to be home with their families. 

The Solution

A  Multi-Functional, Digital Smart Backpack

That Doubles As A B2B Mobile Advertising Platform; My Backstory.

Our smart backpacks are not just programmable LED messages imbedded into a soft backpack. The smart backpacks connect people through digital experiences one smart backpack at a time.

• Sturdy, lightweight and bolsters a hi-definition screen with mobile technology on the go
• Users can charge phones, stream direct to screen with sound, connect via bluetooth, use for gaming, storage as well as make money by connecting with My Backstory businesses' and brands to advertise their message or promotion
• Can be used for any occasion, event or purpose and across any industry
• With highly visible turn signals, it adds an extra level of safety for bicyclist and motorcyclist alike

How Does A Wearer Make Money? 

The My Backstory advertising network will connect businesses and brands with consumers in specific locations at certain times with a precise targeted message to reach consumers at the street level.  The best part is that as a wearer I choose  which ads I want to run on my backpack, for how long and in what market.

Risks & Challenges

The challenge we face over the next 6 months is adding more volume of potential business advertisers in numerous markets to keep backpack wearers engaged and making money. Once the smart backpacks ship, we need to have a substantial amount of businesses in our network ready to start advertising.

Here is plan to overcome this challenge:

• Add 2 inside sales representatives
• Nurture our partnership with What's Out to help us get business owners involved now with My Back Story special offers 
• Leverage our partnerships with Circuit City, Gravity Jack, What's Out, Roku TV, Digital Air Technology Analytics, Warner Cable News NY1, NASCAR, Consumer Electronics Association (CES), NAACP Image Awards and Upstate New York Black Chamber Of Commerce to help drive awareness.
• Social media marketing  in targeted groups of business owners
• Reaching our network of family, friends and neighbors in ask of sharing the campaign with others in their network.

Rewards

We are offering amazing incentives for backing this project. All backers orders will be filled first in production. So, you will be the 1st to receive this new award winning wearable digital advertising technology. Be the first to show off your brand or messaging at an event or special occasion. You could also receive exciting perks that only backers of this campaign will receive, such as Augmented Reality T-Shirts, 3D Hologram Production Certificates, Backpack Advertising Campaigns, Lunch with the CEO and much more depending on the package pledged.

Together We Can Make It Work!

"Individual commitment to a group effort--that is what makes a team work, a company work, a society work, a civilization work" - V. Lombardi

Support comes in many forms from financial to word of mouth. However, you are able to support us we are grateful in advance. Please use the Indiegogo share tools and help us get the word out. Let's create 1 million jobs together.