One app to access all fashion media!
Never a full bag ever again, with This Is Fashion you subscribe to all fashion media in one go! Our platform that delivers you all fashion magazines, catwalks, films, series, books, and lookbooks in one simple to use application. Access all fashion inspiration in a paper-free manner, contributing to a greener world, whenever and wherever you desire.![]()
OUR MISSION: “Digitize and deliver all fashion media to all fashion lovers, whenever and wherever they desire.”
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Did you know that by supporting This Is Fashion you are also supporting the #SavingFashion initiative to help institutions to digitize all of their heritage and add it to the This Is fashion library?
Pre-campaign and Goal
Even though the primary target for this campaign are fashion institutes everyone is more than welcome to back us. This initial campaign is to raise the funds for a global marketing campaign directed to all fashion lovers and consumers alike. The next round of this campaign is fully aimed at fashion loving consumers, the prices will be raised. Buy now for extra discounts.
This Is Fashion – Netflix for fashion
Imagine a platform that lets you enjoy any fashion related publication or video, vintage, and the latest trends. This Is Fashion is that platform. We give access to all fashion media, Video or Print, in any language on any device! But we are not just building the largest fashion library in the world.![]()
To make sure we got it right we started interviewing fashion students, professionals and lovers. We wanted to feel their pain, and design a platform that would solve the issues they encountered. With that in mind, we designed one simple app that lets you access all fashion inspiration. Complimented by a search engine to find the inspiration you are looking for. We knew what we needed to know, we knew how to make it fit in your already overloaded Birkin bag.
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#SavingFashion
This Is fashion is more than just an application, it is our attempt to digitize and preserve the fashion heritage. To accomplish this mission we started the #SavingFashion initiative. Without proper preservation iconic designs, issues, and film will decade, and eventually fade away from history. SavingFashion helps institutes like Marie Claire, Grazia, Les Arts Décoratifs and , any others to digitize and protect their heritage, keeping it available for generations to come.
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Education partners
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Content Partners
This is fashion is working hard to secure deals with larger publishers. Together with our advisor Chris Llewelyn (the former CEO for FIPP - the international media network) deals with Grazia, Elle, Marie Claire, and others are currently being negotiated.
BRANDS
This Is Fashion Features content from countless brands, Watch the newest defile's and short films. Enjoy lookbooks and all other inspiration the brands have to offer. There are special packages available for brands and institutes during the crowdfund, contact us for details. on info@thisisfashion.tv
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Future Proof
The This Is Fashion app will continually be improved upon, with our monthly release cycle new features will be made available. Features to make the life of a fashionista a little bit easier every new release.
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Our #FashionHeroes
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The Stretch!
As you can imagine we started a daunting task. But if it was easy it would not be this much fun. We need your help to launch our grande marketing campaign, minimal viable product and digitize the first archive. The first 75.000 -150.000 euro helps us doing just so, but with more funds, we can do so much more.
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More than funds, Share #SavingFashion
Even more than the funds we need your support, Follow us on social media, join our cause, Share this campaign with your friends and encourage your favorite blogger to cover our mission! The more fashion lovers talk about this, the more we can do. This mission is a team effort and we want you to be one of our #FashionHeroes! Make sure your voice is heard.
Missed goals
This Is Fashion is an initiative that has been in development for over 2 years by our founder Sander Kooger. We know he is a very persistent individual. He personally invested everything in this project and as far as we can see he will always keep on going strong. We anticipated that it will take multiple funding rounds to launch and accelerate and grow ThisIsFashion. We know we have the resourcefulness and stamina necessary to complete this mission.
Risks & Challenges
Filling up our library:
Although the vintage content is easy to obtain, premium content can prove challenging. This challenge is tackled if we have a large enough group of backers to make us interesting for the major film studios and publishers. And have working relationships with Marie Claire Elle and Grazia.
Legal Liability:
The magazines are issued under contract and rights of the publishers. The majority of the scanned heritage content will not be protected by copyright anymore but with the old material, it is hard to be sure. Our lawyers make sure everything is done according to the law and that the IP is correctly established and honored.
Damage to content:
Working with antiques is delicate work. Experts with specialized equipment and procedures will scan the original material without damaging them or to a minimum. The equipment and procedures are the same as used by musea and libraries and comply with the highest standards.
