Hi, my name is Dávid Juhász. I am the founder of WearWar. I have been a huge fan of roleplaying and board games since childhood. I love coming up with different characters. I am a firm believer that a good character can encompass and carry an endless amount of stories, be it in a novel, a film or a game. I have long been pre-occupied with how I can create a brand that is based entirely on the characters that I have brought to life. This is essentially how the concept of WearWar was born. Community games have moved into the online world during the last couple of decades. With the help of WearWar, my intention is to return the excitement of community gaming into the real world. I believe that it is enough to truly engage players - everything else will come naturally.
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Wear It and Wage War!
The starter series consists of five characters, which you can purchase in both men’s and women’s cut on Indiegogo.
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Regarding the gameplay itself, each side of the T-shirt is important: the hero is located on the front, and the back contains their name and who they can defeat.
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Course of the Game:
- Wear a WearWar T-shirt.
- Once you meet an opponent, recognize each other as WearWar players! Someone will win, and someone will lose.
- Decide for yourselves how you go about the situation.
- Take a picture or make a video of the encounter, and post it via the smartphone app to the WearWar community page to your own heroes’ profile! Here you can also update everyone on the possible prize, or how the encounter went down.
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In this way, members of the community can check out stories from around the world of others who had been strangers just moments before, all on their favorite characters’ page. They can also scroll through exciting statistics of current character standings.
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Besides leaving the decision of what the winner’s prize should be in players’ hands, Wearwar also suggests a counter-cultural philosophy to participants, where the notion of winning at all costs is brought into question. This attitude of wanting others to win helps us make inner personal discoveries and fosters the well-being of our community. It helps us to deal with losing, and to differentiate between happiness and triumph. Why shouldn’t we be able to experience a stranger’s triumph over us as a success? A Wearwar player is sexy because they wear their loss with pride, and their opponents’ happy smile symbolizes their prize.
Why Do I Ask For Your Support?
The commercial introduction of the WearWar brand requires:
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- A total of 8.000 dollars;
- The development of a webshop-based community page;
- The development of a native mobile app;
- Production of a 500 piece T-shirt stock needed for launching the webshop;
- I would also like to strengthen WearWar’s already existing professional team, fund the initial promotions and brand communication essential to the brand launch.
Perks
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You bear no risk! Since the WearWar project is already in its production phase, you are guaranteed to receive your perks, regardless of which ones you have chosen.
Up and Coming Updates
If the idea of WearWar appeals to you, some special perks will become available to you during Indiegogo’s campaign:
- A limited series T-shirt with the amazing sixth character, which you can only acquire here, on Indiegogo.
- Loving the character? Become the sole owner of the original hero sketches!
- Interested in co-creating new characters? No problem!
Why Do I Believe in WearWar?
As more and more WearWar players start embracing the philosophy of „Losing Is Sexy”, little by little, the world starts becoming a better place. The lovable, cool characters are going to be followed by newer ones, thus the universe of WearWar expands ever wider. Games are more popular than ever. More and more of us are becoming disillusioned by the pervasive fabric of online gaming, and are willing to get involved in activities based on exciting, real-life connections.
Who Can Stop the WearWar Heroes?
Noone. Our WearWar Team has a wealth of professional experience, therefore, we tried our very best to prepare for the upcoming challenges while designing the campaign. We believe that all of these challenges can be overcome with dedicated effort, and we hope that you too can support us in this!
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The goal of WearWar is to emerge as a unique brand from the vast market of T-shirts available today. WearWar is more than a simple clothing line, therefore, we place extra focus on brand communication straight out of the gate.
The characters are different in their personalities, so we do not expect everyone to love the same heroes. This is another reason why we plan on constantly fielding newer and newer characters on the battlefiled after the launch. We also expect contractor designers to join us in WearWar‘s later series.
We are quick to adapt to changes, however, we do not budge from the standard of quality that we have set for ourselves. We know no compromise when it comes to building an extensive and colorful network of distributors around WearWar‘s brand. The idea and concept itself of WearWar is a privately owned, patented trademark. The first series is already under production. The second, character concept design phase is in its final stages, therefore, utilizing our new funds make having our heroes available worldwide possible within weeks, with the launch of our new characters just around the corner!
Be a Part of the WearWar!
I hope we were able to convey to you our sense of excitement about the experiences and fantastic new connections that you will be able to make by simply wearing a WearWar T-shirt. Our community grows ever stronger with your support. Please share our WearWar news and campaign on your social media streams! Visit us in a bit, when you can expand your WearWar collection! See you you soon!
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