Harlem today is culturally richer, more diverse and hip than ever
before – its neighborhoods never so sought-after by visitors since
the Harlem Renaissance. This is Harlem's comeback, full of flavors
and surprises.
We have a vision of a forward-thinking and sophisticated place
where neighborhood residents, cocktail aficionados, foreign visitors,
and the arts community will all gather. At Sugar Monk, art will
meet mixology.
Binikos’ ingenious art cocktails are created
from the most unusual elements and thrill the most discerning
palates. The drinks will be made with the freshest ingredients, the
finest spirits, and an array of artisanal bitters, infusions, and
extracts, all beautifully presented.
The
rich sensory experience of exquisite cocktails and warm, splendid
art-filled surroundings with eclectic music will assure a magical
evening.
We are very excited to join Harlem’s vibrant and historical
community alongside local legends such as The Apollo Theater,
Studio Museum of Harlem, Minton's, Sylvia’s, and The Schomburg
Center. Harlem is a unique and culturally rich neighborhood and
we are honored to be a part of it, as both residents and business
owners.
More
About Us
Master
mixologist Ektoras
Binikos
has been head mixologist at the 3-star restaurants Aureole
and Oceana,
and at the renowned Michael’s
New York.
Most recently, he was the mixologist and managing partner at the 2ndFloor
on Clinton, an
exclusive cocktail lounge on Manhattan's Lower East Side. His
unique talents and managerial skills have ensured a solid track
record of success for the past 3 years.
2ndFloor
on Clinton is
already famous – it features in countless guide books worldwide and
has earned great reviews from Yelp,Google
and Foursquare.
It is listed as one
of New York's Best Speakeasy Bars by
the Business
Insider, the Thrillist, and Yelp.
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(The ownership of the building has recently changed and 2nd Floor on Clinton closed on July 29, 2015)
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Binikos has always been at the forefront of mixology and has won
numerous awards. He has created cocktails to raise funds for
charity events as diverse as HURRICANE KATRINA, an NYC AIDS benefit
for Rwandan children and THE AMERICAN CANCER SOCIETY. His cocktails
have also helped fund the MILLAY COLONY OF THE ARTS in Austerlitz,
NY, the SPENCERTOWN ACADEMY FOR THE ARTS in Spencertown, NY, and the
STEEL YARD ART COLONY in Rhode Island. In 2011 he founded ART &
SPIRIT MIXOLOGY, a company focusing on fine mixology, restaurant
consulting, brand development & alignment, mixology seminars, and
custom-designed specialty cocktails for corporate & private
events.
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Binikos has been featured in several publications, including NY
Magazine, Time Out NY, The Daily News, The San Francisco Chronicles,
Wine Enthusiasts, Village Voice, Manhattan Magazine, and Paper
Magazine.
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He
strongly believes that mixology is alchemy, the mysterious
process by which inspiration is transmuted into a liquid creation. It
is the chemistry of the most subtle kind which gives the mixologist
the ability to transform base spirits into noble elixirs of life.
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In February of 2007, world-renowned performance artist MARINA
ABRAMOVIC and the New York GUGGENHEIM MUSEUM
commissioned Binikos to create a birthday cocktail for
Abramovic’s 60th Birthday Celebration Gala at the museum.
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LIQUID HYMNS TO THE POIGNANT MUSIC OF J.S.BACH
On June 27th 2012, he collaborated with the acclaimed Icelandic
violinist Hlif Sigurjons in a live performance at the 2nd
Floor on Clinton. During Sigurjóns’ candlelight performance
of the seminal Partita II in D minor for solo violin,
Binikos served the audience five unusual spirited infusions,
each corresponding to a particular movement of the piece. The
alchemical potions were spring-water based, infused with herbs, bark,
extracts, spices, dry berries, leaves, roots, tree resin, alcoholic
spirits, and bitters. Binikos' inspiration for these infusions came
from his narrative interpretation of the movements as well as his
emotional response to each.
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In 2012 Binikos was commissioned by Absolut vodka to create a cocktail,The Absolut Kelly
(influenced by the ideas of Joseph Beuys) for the inaugural
event of the Sean Kelly Gallery in New York.
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Caspar David Friedrich cocktail (The Artist's Cup)
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Gary Regan, an authority in mixology,
noted cocktailian and author of numerous books said: "I wish there were
more bartenders like him, but that would be impossible. I am so impressed with
all the thoughts that go into his creations. He's one of a kind. And we're
lucky enough to be around to witness his genius."
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Joseph Beuys cocktail (The Artist's Cup)
Simon Jutras has a very diverse creative background.
His keen interest in architecture & design has led him to create
interiors and design furniture for numerous private clients.
He has also been a successful New York photographer running his own company Simon Jutras Photography (www.simonphotography.com) for over
20 years, with clients including Calvin Klein, Nine West, Tod’s,
Mark Fisher, Coach, Diego Della Valle, Tommy Hilfiger, and Guess,
among many others. His work has been published in numerous
books and magazines. He is currently working on an art book with
Ektoras Binikos, centered on mixology inspired by various artists.
Jutras will design and oversee the construction and creation of
the space. He will also be responsible for the marketing and
branding of the company, managing PR, photography, advertisement, and
general publicity.
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Ektoras
Binikos and his partner Simon Jutras will offer their guests a
magnificent selection of original cocktails for the ultimate sensory
experience, together with a distinctive selection of classic
top-notch cocktails – gems revisited by Binikos – and an exciting
selection of New & Old World wines, a premium assortment of
spirits, craft beers and small dishes as distinct and
forward-thinking as Binikos' drinks. Besides glorious cocktails, we
will offer eclectic live music and amazing performances on selected
nights.
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Risks and Challenges
It’s no secret that opening a business in New York City is not
for the faint-hearted. It would be easy to get lost in the
challenges that such an endeavor might present – or it would if we
did not have many years of experience behind us. Having managed
and built other people's businesses over the years, we have acquired
the tools to meet any challenges. Our management skills,
enthusiasm, creativity, and passion, combined with our artistic
sensibilities, will help us create a unique gathering place where
alchemy and art offer a transcendent experience for its guests.
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