At the start of the week in which we had planned to share the news of our new title sponsor, our fantastic new technical partners and an array of talented riders, we are unfortunately having to fight to save the team. Last Friday evening, our new title sponsor pulled out of our agreement.
The title sponsor in a Cycling team invests the largest proportion of budget and the company pulling out leaves us with a large deficit in our budget for 2019. This leaves the future of 12 riders and a number of staff, uncertain. Several people that we have reached out to have suggested crowdfunding.
Personally, this is something that we have been against when it comes to professional sport but we believe we need to do all we can to keep as many of our riders and staff in employment. The aim of our crowdfunding campaign is to raise the awareness of our fight, a fight to save a team that will be the only British professionally registered women's team in 2019 with the hope that something positive unfolds.
The growth of our following and our fan engagement figures have been increasing at outstanding rates over the past three seasons, at such a rate that we have become one of the largest independent women's teams in the world. We're now giving you the chance to be part of the team, in exchange for VIP experiences.
If you are a company that is looking at sponsorship then we would welcome a chance to talk about how our team can benefit your business, inspire your workforce and tell an authentic brand story.
About Drops Cycling Ltd
Drops Cycling Team was founded in 2016 with the vision to make a positive impact within women's cycling. We launched a road-focused programme that provided an alternative to the velodrome dominated British Cycling programmes for talented British riders.
Fast forward two and a half years, Drops Cycling Team is now one of the most well-supported women’s cycling teams, contesting every major women’s cycling event globally. By the end of the 2018 season, we have provided 217 days of racing across 15 different countries over 3 seasons.
Having grown from 42nd in the team rankings to 14th in the Women's World Tour rankings in just three seasons, the team are one of the fastest growing in the world. The team has predominantly British roster and with a mix of influential International riders, the team punch above their weight and consistently feature in the Top 10 positions within the Women’s World Tour.