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Bushwick the Typeface

A font inspired by a neighborhood.

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Bushwick the Typeface

Bushwick the Typeface

Bushwick the Typeface

Bushwick the Typeface

Bushwick the Typeface

A font inspired by a neighborhood.

A font inspired by a neighborhood.

A font inspired by a neighborhood.

A font inspired by a neighborhood.

Pablo Medina
Pablo Medina
Pablo Medina
Pablo Medina
1 Campaign |
Brooklyn, United States
$3,100 USD 58 backers
44% of $7,000 Flexible Goal Flexible Goal

Support Independent Typeface Design

The typeface Bushwick was conceived of about a year and a half ago after a day of documenting signage, murals and graffiti around St. Nicholas Avenue and Jefferson Street. The letterforms that I started drawing soon after that day evolved into the first iteration of Bushwick the typeface. Currently, I’m about halfway through the lengthy design process and I need your help to finish the typeface in classic DIY fashion, without client or commercial limitations and purely for the love of designing typography.

Independent typeface design is a process that requires two things: time and proper funding. With your contribution, you will help us finish the expanded version of Bushwick the typeface executed completely independently of commercial limitations.

I've set the funding goal at $7,000, but as any artist or designer who works on self-initiated projects can tell you, it is not only project expenses that one has to cover but also living expenses, so I hope that we go well beyond conservative goal that I've set. Below you can take a look at some of the expenses necessary for about six months of work dedicated exclusively to this project.



Here's the t-shirt:


Pablo Medina has an BFA in drawing and a MS in communication design from Brooklyn’s Pratt Institute. Fresh out of grad school he set out to infuse the design world with his typeface designs that drew from his love of Latin-American popular culture. In 1999, his work was exhibited at the prestigious Design Triennial exhibition at the Smithsonian’s Cooper Hewitt Museum. He is also a recipient of the Art Directors Club Young Gun award. He has taught art and design at Parsons School of Design, Maryland Institute College of Art (MICA) and at California College of the Arts (CCA). He now runs his own studio called Design is Culture based in Bushwick, Brooklyn (www.designisculture.com).




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Choose your Perk

Bushwick Postcard

$5 USD
A beautifully designed postcard on ultra fine cotton paper using the Ultra Shaded version of Bushwick the typeface.
Estimated Shipping
November 2016
2 claimed
Ships to United States of America

Bushwick Light Shaded

$15 USD
Once the font is finished, we will email you the "Bushwick Light Shaded" style (see sample below) of the font Bushwick with a shortened character set including A-Z, a-z, 1-0 and (,.:;?!).
Estimated Shipping
July 2016
6 claimed

Bushwick Font

$30 USD
Once the font is finished, we will email you the "Ultra" style of the font Bushwick.
Estimated Shipping
July 2016
12 claimed
Ships worldwide.

Framed Specimen Print

$30 USD
A signed, limited edition 9.25 x 11.5 framed specimen sheet printed on 100% cotton rag paper.
Estimated Shipping
December 2015
1 out of 4 of claimed
Ships to United States of America

Bushwick T-shirt

$32 USD
Bushwick t-shirt (please specify S,M or L) using the "Ultra Shaded" style of the font. (See t-shirt sample below)
Estimated Shipping
December 2015
10 claimed
Ships to United States of America

Bushwick Font and T-Shirt

$60 USD
Once the font is finished, we will email you the "Ultra" style of the font Bushwick and ship you a Bushwick t-shirt (please specify S,M or L) using the "Ultra Shaded" style of the font. (See t-shirt sample below)
Estimated Shipping
July 2016
5 claimed
Ships to United States of America

Two Bushwick Fonts and T-Shirt

$95 USD
Once the font is finished, we will email you the "Ultra" and "Ultra Shaded" styles of the Bushwick font and a Bushwick t-shirt (please specify S,M or L) using Bushwick Ultra Shaded. (See t-shirt sample below)
Estimated Shipping
July 2016
1 claimed
Ships to United States of America

Bushwick Full Family

$190 USD
All nine styles of the Bushwick font.
Estimated Shipping
July 2016
3 claimed
Ships worldwide.

Sponsor Gift Bag

$500 USD
The full nine-style family of Bushwick, a Bushwick t-shirt (please specify S,M or L) , a Bushwick tote bag and a copy of Sneaker News Magazine V1 using Bushwick.
Estimated Shipping
July 2016
0 claimed
Ships to United States of America

Sponsor Gift Bag and Dinner

$2,500 USD
A dinner for two at the highly acclaimed Bushwick restaurant Faro plus the full nine-style family of Bushwick, a Bushwick t-shirt (please specify S,M or L) , a Bushwick tote bag and a copy of Sneaker News Magazine V1 using Bushwick.
Estimated Shipping
July 2016
0 claimed
Ships to United States of America
sold out

Art Director Special

$325 USD
1 out of 1 of claimed
Ships worldwide.
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