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Chakardi salt

Chakardi is India’s first modern, fair-trade salt brand. We will improve the life of the Indian salt farmers and the sustainability of the salt farming process!

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Chakardi salt

Chakardi salt

Chakardi salt

Chakardi salt

Chakardi salt

Chakardi is India’s first modern, fair-trade salt brand. We will improve the life of the Indian salt farmers and the sustainability of the salt farming process!

Chakardi is India’s first modern, fair-trade salt brand. We will improve the life of the Indian salt farmers and the sustainability of the salt farming process!

Chakardi is India’s first modern, fair-trade salt brand. We will improve the life of the Indian salt farmers and the sustainability of the salt farming process!

Chakardi is India’s first modern, fair-trade salt brand. We will improve the life of the Indian salt farmers and the sustainability of the salt farming process!

Jorien Hendrikx
Jorien Hendrikx
Jorien Hendrikx
Jorien Hendrikx
1 Campaign |
Ahmedabad, India
$157 USD $157 USD 2 backers
5% of $3,129 Flexible Goal Flexible Goal

This campaign is part of a campaign of Enviu. Check our current total amount raised at  http://enviu.org/our-work/chakardi/!

CHALLENGE

Indian salt-farmers live in very poor conditions. Firstly, producing salt is a tough job. Farmers have to pump up seawater from the sea onto their fields. To do this, they mainly use hand pumps. Imagine using a hand pump for about eight hours...everyday!

Next to that, salt farmers receive extremely low prices for their salt. Since large-scale factories are rising, farmers are forced to sell their salt to exploiting salt traders. These traders offer a little as € 0.002 for one kilogram! The salt farmers have no opportunity to sell their salt to other outlets, because they have no clue how to do this. So, that’s why we’re gonna help them!

 

SOLUTION

India’s middle and upper class is developing rapidly. These modern-minded consumers want to buy trendy products, but at the moment they can only get old-fashioned 1 kg salt bags. Which actually is a great opportunity for us! Our aim is to launch the first modern fair-trade salt brand in India: Chakardi. We will package our salt in trendy bags, sprinklers and grinders and sell it for a higher price. With the profit we generate, we can pay the farmers a fair price for their salt. Also, we will finance locally developed wind- and solar pumps, which will reduce the drudgery of the farmers.

 

CURRENT STATUS

Our first 3,000 bags have already been produced and sold! Within 3 days, we sold all our salt at an Indian Food Fair. Now, we want to take this project to the next step. We want to produce and test different types of packaging. By doing so, we will be able to develop the optimal product for the Indian market. To do this, we need your help!

For more information please check http://enviu.org/our-work/chakardi/ 
and like us on facebook http://on.fb.me/14qU8Dy!

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Choose your Perk

Wall of Fame

Currency Conversion $2 USD
€2 EUR
Thanks! We'll add your name to our Wall of Fame! If you like, we can also add your picture, just post your picture on our facebook.
0 claimed

Thanks from Bhana Bhai

Currency Conversion $21 USD
€20 EUR
Nice! Your name will be placed in our Wall of Fame and you'll receive a personal e-card from Bhana Bhai to thank you.
0 claimed

Chakardi salt sample

Currency Conversion $52 USD
€50 EUR
Cool! You'll get everything of the above mentioned perks and a sample of our very own Chakardi salt.
1 claimed

Photobook & grinder

Currency Conversion $104 USD
€100 EUR
Awesome! You will receive everything mentioned above, a photobook of the project, a Chakardi salt grinder and a refill.
1 claimed

Your name on the salt package

Currency Conversion $209 USD
€200 EUR
You're a hero! You will receive everything from the above mentioned perks and your name will be printed on the package of our first batch of Chakardi salt.
0 claimed

Indian dinner for two

Currency Conversion $521 USD
€500 EUR
You're a superhero! You will receive everything mentioned above and an exclusive Indian dinner for two.
0 claimed

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