This campaign is part of a campaign of Enviu. Check our current total amount raised at http://enviu.org/our-work/chakardi/!
CHALLENGE
Indian salt-farmers live in very poor conditions. Firstly, producing salt is a tough job. Farmers have to pump up seawater from the sea onto their fields. To do this, they mainly use hand pumps. Imagine using a hand pump for about eight hours...everyday!
Next to that, salt farmers receive extremely low prices for their salt. Since large-scale factories are rising, farmers are forced to sell their salt to exploiting salt traders. These traders offer a little as € 0.002 for one kilogram! The salt farmers have no opportunity to sell their salt to other outlets, because they have no clue how to do this. So, that’s why we’re gonna help them!
SOLUTION
India’s middle and upper class is developing rapidly. These modern-minded consumers want to buy trendy products, but at the moment they can only get old-fashioned 1 kg salt bags. Which actually is a great opportunity for us! Our aim is to launch the first modern fair-trade salt brand in India: Chakardi. We will package our salt in trendy bags, sprinklers and grinders and sell it for a higher price. With the profit we generate, we can pay the farmers a fair price for their salt. Also, we will finance locally developed wind- and solar pumps, which will reduce the drudgery of the farmers.
CURRENT STATUS
Our first 3,000 bags have already been produced and sold! Within 3 days, we sold all our salt at an Indian Food Fair. Now, we want to take this project to the next step. We want to produce and test different types of packaging. By doing so, we will be able to develop the optimal product for the Indian market. To do this, we need your help!
For more information please check http://enviu.org/our-work/chakardi/
and like us on facebook http://on.fb.me/14qU8Dy!