Step into the glamorous world of Pet Couturier Anthony Rubio as he unleashes his boundless creativity alongside his four-legged muses, paving the way for the grandeur of the inaugural Pet Gala in the heart of NYC.
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FILM SYNOPSIS: In "The Pet Gala" feature length documentary film, Kevin Lopez of South Shore Films aims to capture the vibrant journey of world-renowned pet fashion designer, Anthony Rubio. Set against the iconic backdrop of New York City, Rubio and his endearing furry companions embark on an audacious quest: to orchestrate the city's very first sit-down charity pet gala in 2024, two weeks after the cultural phenomenon that is the Met Gala. As we delve deeper into Rubio's creative genius, witnessing his intricate designs and the tales behind each one, the film also uncovers the challenges and joys of bringing such a unique vision to life. More than just a tale of fashion and ambition, "The Pet Gala" is a testament to the profound bond between humans and their pets, and how, in Rubio's world, this connection becomes an avenue for generosity, community, and groundbreaking celebration.
My name is Kevin Lopez, and I am an independent filmmaker with over 20 years experience, known for my work on @HBO “The Inquisition of Camilo Sanz” (2014), @Smithsonian “Mind Up” (2014), @1091Pictures “The Hudson Tribes” (2016) & “Paradise City” (2019), and most recently on @StreamOnMax “Primera” (2021). I am also a Film & Media Arts educator and a CTE Film & Media Arts High School Principal for New York City Public Schools. I am a lover of animals, diverse cultures, inspiring stories, and of course --> CINEMA. The Pet Gala documentary is the perfect project for me!
The Anthony Rubio Pet Gala documentary team has turned to Indiegogo to raise funds and gather support for this inspiring film project. Making a high-quality documentary requires significant resources, including equipment, crew, travel expenses, post-production facilities, and distribution efforts. By launching an Indiegogo campaign, we aim to engage a community of passionate pet lovers and film enthusiasts who share their vision for this heartwarming story.
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Anthony Rubio is an Internationally acclaimed Pet Couturier and Women’s Wear fashion designer, based in New York City. He is renowned for his creative and elaborate designs tailored specifically for pets, particularly dogs. Anthony Rubio gained recognition for his work in the world of pet fashion and has been featured in various media outlets and fashion shows. He is often referred to as the "Pet Fashion King" and has built a reputation for his exceptional craftsmanship and unique designs, which include custom-made outfits, costumes, and accessories for dogs of various breeds and sizes. Anthony Rubio's creations are not only fashionable but also designed with comfort and safety in mind for the animals.
Anthony Rubio has been a trailblazer in the emerging niche of pet couture, blending his passion for fashion and love for animals into a successful career. He has a substantial following on social media, where he showcases his latest designs and shares heartwarming stories of rescued dogs that he dresses up in his unique creations. Throughout his career, Anthony Rubio has used his platform to advocate for animal welfare and support various animal rescue organizations. His work not only brings joy to pet owners but also raises awareness about pet adoption and responsible pet ownership.
Anthony along with his one-a-kind creations have been featured on Access Hollywood, Inside Edition, Good Morning America, New York Times, The Today Show, TIME magazine, Vogue Italia, Harper’s Bazaar, USA Today, People Magazine, US Weekly, Glamour Magazine, ELLE Magazine, Women’s Wear Daily, New York Magazine’s The Cut, Telemundo, Univision, Sports Illustrated among many others.
We thank you for your support as any contribution will help us get closer to our goal. With your donation, our production team will be able to tell an inspiring family-friendly story about perseverance in the face of enormous challenges, and the power of creativity in finding one’s unique voice to help make the world a better place. Animal lovers and advocates, artists, entrepreneurs, fashionistas, and families will all find Anthony’s story to be one that embodies the American Dream. This is also a story of an animal rights activist supporting charities who truly help rescue animals and the safety of pets. Anthony and his furry friends are not only going take over the runway, but are also set to take over the fashion world, and your hearts... But can he and his team pull off the first ever sit-down Pet Gala? We'll certainly find out!
WHO IS Anthony Rubio?
What We Need & What You Get
In order to produce our work sample and pitch deck, we need your help to assemble our development/production budget, which allows us to produce a series of assets and materials that we can then present to major networks, streaming platforms, and film financiers for support of the larger feature length project. Our goal is to quickly produce a 10-minute Work Sample, Teasers, Posters, and Pitch Deck ready by late September 2023, before presenting our idea to streaming platforms and networks, who have already stated interest in the topic and story. The 30K goal will specifically cover hard costs such as film crew pay rates, film production rentals, travel expenses, licensing rights, etc… Below is the complete list of digital / creative assets we are hoping to produce this summer, with your support.
- 10 minute documentary work sample
- 2 min newsreel sizzle
- 1 - 2 min BTS event recap from Pet Gala Press Release event
- 30 second film teaser (from work sample)
- 3 - 5 small IG promotions for the documentary (gyphs, graphics, videos, etc..)
- Feature Documentary Deck
- Feature Documentary Budget
- Feature Documentary Concept Movie Posters
- Feature Documentary Website (www.petgaladoc.com)
In return for your support, we are excited to offer a number of great incentives, in partnership with Anthony Rubio and his amazing team. From securing a feature on social media, to tickets to upcoming runway shows and screenings, you will be sure to love the perks that come from supporting a fun and exciting project like The Pet Gala documentary.
The Impact
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Anthony Rubio's work also highlights the deep connection between pet owners and their animals. By dressing pets in fashionable and often thematic outfits, he celebrates the bond between humans and their pets, emphasizing the joy and love people share with their furry companions. In addition, Anthony Rubio's social media presence and collaborations often feature rescue dogs dressed in his designs. The Pet Gala documentary will not only promote pet fashion but also raise awareness about pet adoption and animal welfare. The film will certainly help Anthony further advocate for adopting shelter pets and will showcase the unique beauty of rescue animals.
In addition, Rubio's creative designs and innovative use of materials have influenced pet fashion trends and inspired other pet fashion designers to push the boundaries of design in the industry, further legitimizing pet fashion as a commercially viable and respected creative medium. Along with his contributions to pet fashion, Anthony Rubio uses his platform to advocate for animal rights and welfare. He participates in various animal-centric events and works with animal rescue organizations to support their missions.
The Pet Gala documentary would be Kevin’s feature length documentary directorial debut after having produced three scripted feature length films with LPZ Media, and the HBO Max documentary PRIMERA alongside director Vee Bravo. Kevin has also directed several short form documentaries, including MIND UP distributed by The Smithsonian Channel, and best short documentary winning films, WHEN IT SNOWS (Long Island Film Expo) and RIDING REDEMPTION (Astoria Film Festival).
Risks & Challenges
Thank you for considering supporting our documentary film project, THE PET GALA, on Indiegogo! We are incredibly excited to bring Anthony Rubio’s important story to life, but like any creative endeavor, there are risks and challenges we want to be transparent about.
As with any film production, unexpected delays can occur due to factors beyond our control. These may include weather conditions, scheduling conflicts, or unforeseen technical issues. While we have a detailed production plan in place, we understand that some aspects may require adjustments along the way.
Our goal is to produce a high-quality documentary film that accurately represents the Pet Fashion subject matter. However, working with a limited budget means we may face challenges in securing certain locations, equipment, or talent that could enhance the film further. Rest assured, we are committed to making the most of every dollar raised and will prioritize the storytelling and message above all else.
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Once the work sample is complete, our challenge will be to effectively seek full financing by way of a network or streaming platform and promote it to reach a wide audience. While we have a strategic marketing plan in place, gaining visibility in a competitive landscape can be challenging. We'll need the support of our backers to help us spread the word and share the film with their networks.
Documentary filmmaking involves capturing real-life stories and events, which can raise legal and copyright concerns. We are committed to conducting thorough research and obtaining the necessary permissions and releases to protect both the subjects and the integrity of the film.
We understand the importance of delivering on our promises to our backers. There may be unforeseen delays in fulfilling rewards due to production schedules or logistics. However, we are dedicated to keeping our backers informed throughout the process and providing regular updates on our progress.
Despite these risks and challenges, we are passionate about telling this story and believe in its impact. With your support, we can overcome these obstacles and create a family friendly and inspiring documentary film that resonates with audiences and sparks meaningful conversations. Your contribution means the world to us, and we will do everything in our power to make this project a reality. Thank you for joining us on this journey!
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Other Ways You Can Help
Beyond your Indiegogo contributions to support the Anthony Rubio PET GALA documentary film, there are several other ways you can help and contribute to the success of the project.
- Social Media Promotion: Spread the word about the documentary film on social media platforms. Share updates, trailers, and promotional material to raise awareness among your followers and encourage others to contribute or get involved.
- Word-of-Mouth: Talk about the documentary film to friends, family, and colleagues who might be interested in the subject matter. Word-of-mouth recommendations can be powerful in attracting support and generating interest.
- Volunteer Assistance: Offer your skills and expertise to the documentary team. Whether you have experience in marketing, graphic design, videography, or event planning, your expertise can be valuable in various aspects of the film's production and promotion.
- Influencer Collaboration: If you are an influencer or have connections with influencers in the pet, fashion, or documentary filmmaking community, collaborate with them to promote the film. Influencer endorsements can help reach a broader audience.
- Provide Resources: Offer access to locations, props, or equipment that may be useful during the filming process. Your resources can help reduce production costs and enhance the quality of the film.
- Organize Fundraising Events: Host a fundraising event or campaign to support the documentary. Events like screenings, parties, or charity drives can raise funds and create excitement around the film.
- Share Personal Stories: If you have a personal connection to the subject matter of the documentary, share your stories or experiences with the team. Personal stories can provide valuable insights and perspectives for the film.
- Participate in Crowdsourcing: Beyond financial contributions, participate in crowdsourcing efforts, such as providing feedback on rough cuts or sharing ideas for potential content.
- Media Outreach: Help connect the documentary team with relevant media outlets, journalists, or bloggers who might be interested in covering the film's progress and release.
- Engage with Updates: Stay engaged with the film's progress by subscribing to the project's newsletter, blog, or social media updates. Provide feedback and encouragement to keep the team motivated.
Remember that the success of a documentary film relies on the support and enthusiasm of the community. By getting involved and contributing in various ways, you can play a significant role in making the Anthony Rubio documentary film a reality and helping it reach a broader audience. Feel free to send us a message if you are interested in learning more and follow us on IG → @petgaladoc. You can also sign up for our PET GALA DOC mailing list via the link below:
ANTHONY RUBIO'S: PET GALA 2024 DOCUMENTARY FILM PROJECT (MAILING LIST SUBSCRIPTION) --> https://forms.gle/cY42huddyCExBMMQ7
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