Our Story
Buffalo's Fire was created by Jodi Rave in 2009 as a news blog designed to inform Native and non-Native readers about American Indian issues. She had a successful newsbeat covering American Indian issues for more than a decade with the fourth largest news chain in the country (Lee Enterprises). She plans to transplant her corporate success into an independent, minority, veteran, woman-owned media company. One journalism degree later -- and nearly 15 years of daily newspaper writing -- she continues to embrace truthful, accurate storytelling. She founded White Swan Media and started Buffalo's Fire to embrace the changing world of journalism as it shifts from corporate control to a diverse digital platform.
She recently hired a computer programing team to help transform the Buffalo's fire blog into a comprehensive news website covering politics, language revitalization, environment, science, education, indigenous knowledge and other news.
Moreover, the redesign includes plans to make a home on Buffalo's Fire for opinion and analysis. The team at Buffalo's Fire will be scouting and recruiting topic experts in Indian Country to inform readers on current events. We aim to have the new website up and running by Dec. 31, 2011.
As a mentor for New U: News Entrepreneurs Working Through UNITY, Jodi and the Buffalo's Fire team, look forward to being a part of the lively digital news platform in the 21st century. The new website -- including programming changes -- will be sure to draw in tens of thousands of new readers whose need for American Indian news remains unmet by the declining mainstream press.
The Impact
Buffalo's Fire will help fill a long existing news void on American Indian issues in the United States. It will also serve as an entrepreneur model for a media business. Jodi Rave will serve as editor of the site. She is an award-winning journalist who brings a long list of credentials, as well as being the first-and-only American Indian woman to be awarded a Nieman journalism fellowship at Harvard University. Buffalo's Fire is expected to chart a new course in Native news. Someone might ask: What if your media plan doesn't happen? Buffalo's Fire answer: Our media plan is happening. We've already installed a trial run of daily news story links coupled with posting more original content.It's proven to be a popular new addition with readers. Our revamped web design and news content will be more sophisticated, including news from the radio, video and print sectors. That's the bigger plan. For now, it's one step at a time.
What We Need & What You Get
The Buffalo's Fire Campaign needs $10,737 to switch the existing Buffalo's Fire webpage into a comprehensive news website. About $4,200 will be used to pay for a computer programing, web design and graphic design.
In addition, the team is planning a media launch at the 2012 Reservation Economic Summit and American Indian Business Trade
Fair Feb. 27 to March 1 in Las Vegas. Registration will cost $749. Hotel costs for five nights total $895. Airfare will be about $300 for roundtrip ticket. The cost for one person is $1,944. That needs to be multiplied by two so the news/marketing assistant and editor can both work in the trade fair booth. Total cost for two people: $3,888.
The trade fair will help get the word out to more than 3,000 people who are expected to attend the annual business expo. The conference will allow the BF team to recruit writers for opinion and analysis pieces regarding hot news topics. The business summit will also allow BF to reach out to advertisers. The trade fair booth costs for two registrants cost $649.
Our priority spending will be go towards the web redesign and the computer programming, which is scheduled to be done Dec. 31, 2011.
We will use additional funds to pay analysis and opinion writers. We expect the site to generate funds through advertising revenue.
Here's the overall cost breakdown: $4,200 for (web design, programming, graphic work) + $3,888 (business expo) + $649 (trade booth) + $2,000 (writers) = $10,737.
I will prioritize funding in this order. 1. web programming. 2. Attend RES 2012. 3. Pay writers (it's my top priority, but I need to get the site up and running first).
Jodi Rave has used her personal resources to operate the site since 2009.
Everyone who supports the Buffalo's Fire Campaign will reap benefits and be connected to an accomplished news reporter and column writer. The web redesign is expected to be finished by Dec. 31, 2011. And then, Happy New Year!
Other Ways You Can Help
Hey Folks! This is our chance to make a difference in Indian Country. So get your Tweet on, heat up your Facebook status updates and connect with your pals on Linkedin. Let's get the word out about Buffalo's Fire, a positive digital news media site currently in development.
Thank you.