Short Summary
My name is Eboni Pearson Yayih and I am founder of Coptic Yogi an online yoga and wellness website. I have been practicing yoga since '93 and became certified with 200 hours of training in 2016. I am also a former public schools teacher with eighteen years of service. I obtained 300 hours of training in 2021 and became a published author, writing Sharing The Gift of Yoga. I am a Hampton University alumni as well an Union Institute University, where I earned a Master Degree in education with an emphasis on History and Culture. My thesis has been published as an Ebook entitled, Yoga in Ancient Egypt. I have a passion for yoga, meditation and history. I've combined my passions to offer a truly unique wellness experience, whether online or in person.
My campaign is about taking my business to another level, so that I can reach more clients and make a greater impact on the world. Currently, I serve a wide range of participants, including active seniors, busy working adults or school aged students. As a result of the pandemic, I began to offer classes online and because of my experience working with wheel chaired bound yogis, I was able to tailor make the practice to the needs of my clients. I also hosted an evening wind down practice for people stressed out from work, trying to manage their stress. I became a self care tool for them. Lastly, I work with the Boys and Girls Club in Northern Virginia. I visit three different locations and teach yoga, meditation and breath work. I enjoy all ages, and feel I have something to offer for all. However, I don't make enough to afford any marketing. The goal of my campaign is to grow and to reach some long term goals.
Regardless of age, or level of ability, it's my life's calling to make a positive impact in the lives of others. This was what I sincerely feel, what I was born to do. I genuinely care about clients, I feel compelled to check on them by text or email, to listen to their needs and to tailor their practice. I have clients who have recovered from a stroke, others who are proactively working on their mental wellness and lastly I live to instill hope in the lives of our young people. I can only imagine the impact of what I'm offering when I'm able to expand my territory. Contributors to my cause will be supporting a community in need of movement, breath work and relaxation; not just for the Northern Virginia area but for the world. I'd like to take my practice to the places I've studied in school, I'd like to reach yogis around the world, by traveling to their homes and inviting them on the mat and allowing the world to see on our YouTube channel.
What We Need & What You Get
I am looking for $5,000.00 This will be primarily dedicated to marketing. For example, to expand local clients, I have an opportunity to do a segment with a local television station, WJLA, where I will be able to share breathing techniques and relaxation methods. This will cost $2,500.00. Also, I would like to spend $1000.00 on Instagram, Meta and Tik Tok Marketing campaigns. $1,500.00 for a Capitol to Capitol Campaign. We'd like to host a wellness event that will be streamed globally and will feature live music. Money will be allocated for local musicians and promoters abroad who will organize satellite locations and market the event.
Be the first to be a part a truly global phenomenon! With so much division in the world today, why not support a cause that brings people together?
Should things, not pan out, at least, I'll be able to strengthen numbers locally. I am grateful to have birthed and developed a business and to have lasted during the pandemic, when most yoga studios closed. Therefore, if my goal isn't reached, the money will still be used so that my wellness business will thrive.
The Impact
Yoga is fitness for the mind, body and soul. One of the main reasons, the pandemic left many vulnerable is because of pre existing conditions. It's my hope, that after our global wake up call, we will be serious about self care and will do our best to lead a more healthy lifestyle. In addition, yoga is a preventative exercise that keeps us healthy, not just physically but mentally. Through meditation and breath work, we can lower our blood pressure, we can keep our brains functioning, when we coordinate our movement, we can stay calm through breathing deeply and truly live better lives. As we age, balance becomes more challenging, yoga keeps us young by exercising our muscles and keeping our minds fresh. The impact of this campaign reaches people at the core of their needs, to live freely and show up each day at the top of their game.
Risks & Challenges
50% of business fail within their first year, and it's a miracle that we've been able to stay alive for six years now. We're extremely grateful to our clients, but to say there's no risk involved in an understatement. However, you have to take a step out on faith to move ahead. I've learned from my own experience. I started my business from my savings, after working eighteen years as a teacher. I could have stayed and retired, but I took a risk on myself, invested in myself and so far so good. My company doesn't have any debt and little by little, we've made progress. I have the determination to stick with it and will continue to pledge my time and attention to providing the best yoga and meditation instruction possible.
Other Ways You Can Help
If you can't help, I understand; there are other ways. Please subscribe to my You Tube Channel or let others know so that they can sign up and make a positive change. Or use the tools at IndieGoGo.
