Why're we raising funds for?
To achieve a Circular Economy Mushroom Cultivation Ecosystem.
Why do we care?
Food Loss/Waste
Food Production Safety & Security
Land & Water Scarcity
The Solution
To cultivate edible mushrooms in a sustainable manner achieving zero waste and creating a circular economy ecosystem for the mushroom cultivation sector.
Using the Vertical mushroom cultivation method in any of industrial buildings, once building unused space.
Harness solar energy, harvest rainwater, and using food waste materials - eg: coffee ground, sugar cane pulp, soya bean pulp.
We have completed the full cycle of the Proof of Concept using the coffee ground for the cultivation of the mushrooms. The yield is as good as that of using sawdust.
We are already at Technology Readiness Level. Our projects have achieved a formulated level of technology concept and application, undergone analytical and characteristic proof of concept and value.
Current competing technologies/competitors
Who are your competitors?
1. Countries - China, Malaysia, Thailand, Indonesia, and Europe.
2. Internet - online merchants
3. Local producer (NA)
Know Your Competitors(KYC)
1. the products they provide and how they market them.
2. the selling prices.
3. the method of distribution and delivery.
4. the system devices they use to capture customer loyalty and what contingency service
they offered.
5. their brand, design, and company values that they stand for.
6. Innovation & Technologies - business and product method, no.of staff, and the
caliber quality of staff.
7. how they use IT - are they technology-aware and offer a website and email
8. who owns the business and who are they?
9. their annual report - if they're a public company
10.their media advertising activities - website as well as local and digital newspapers,
radio, television, and any outdoor advertising.
Viable commercial application of the proposed solution
Our go-to-market strategy is as follow:
1. Collaborate with supermarket chains and wholesalers etc
2. Collaboration with F&B establishments, Hotels, Corporations and Religious
Organizations to setup mushroom growing in their premises
3. Collaborate with the school as part of their learning journey.
4. To set up an "Industry Ready" Academy.
![]()
![]()
![]()