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Dept. of GOOD is a global community shopping experience of conscious buyers and sellers committed to collaborating with all who believe in giving back and empowering community.
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We have thousands of innovative & unique products that all support social causes such as the environment, human rights, children's rights, health and animal welfare. Products range from fashion, beauty, health & wellness, art, photography, kids, and pets.
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OUR MISSION
Create, cultivate and curate innovative products, locally and globally, and build a bridge between the digital world of e-commerce and community based independent retailers.
We are transforming the way consumers, brands, non-profits & retailers collaborate while doing good together.
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The Department of GOOD is more than just an online shop. Our model connects our community retail partners, non-profits, brand partners and the online consumer culture we can build a successful business assist other start-ups and companies while doing good in the world. ![]()
We're launching with Indiegogo because we love how they support new business, and we will be returning the favor by supporting funded Indiegogo projects through our platform.
HOW IT WORKS
The Dept. of GOOD currently has 75 + brands ready for on boarding once we launch the site. Supporting us is SUPER easy. Decide how much you want to spend and we will send you even more once the site launches. If you'd rather buy actual products today, we've got perks for that too!
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BETWEEN 5% - 10% OF ALL BACKING IS DONATED TO OUR NON-PROFIT PARTNERS.
GIFT CARD PERKS![]()
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PRODUCT PERKS
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EVERYONE BENEFITS FROM THE BLOCKCHAIN!![]()
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Don’t let “Blockchain” scare you.
Simply put, the blockchain technology behind The Dept. of GOOD is what makes us even more unique.
What is blockchain technology?
First, let’s get something straight: Blockchain IS NOT cryptocurrency. It’s simply a technology that allows for complete transparency in everything we do.
For instance, everytime you make a purchase, the donation is IMMEDIATELY given to its respective cause. It’s tracked, timestamped and cannot be changed or manipulated by anyone. That way, you can be absolutely sure we mean what we say.
Not to bog you down with more details but this will also be a game changer for our retailer network.
WHY WE NEED FUNDING ![]()
Your contribution will allow us to complete our blockchain technology, on board new partners, and find innovative product. Help us trail-blaze a different way of buying, selling and supporting community.
Is it ambitious?
Yes, but with your help we can be the catalyst for a paradigm shift in,
Pioneering The GOOD Economy.
HELP US REACH OUR MILESTONES!![]()
WHERE THE FUNDS WILL GO![]()
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THE TEAM![]()
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CHIEF EXECUTIVE. BRAND-BUILDER. PHILANTHROPIST. VISIONARY. DISRUPTOR. ENTREPRENEUR. MENTOR.
Pioneer of the Good Economy. Passionate about developing brands + content + technology that give back. Raised and educated in Montreal. Lives in Los Angeles. Hiker, dog-lover, photographer, humanitarian, proud grandmother, sunset-watcher. Received Queen Elizabeth Diamond Jubilee Award.
Joey studied her undergraduate degree at Concordia University and received her Master’s Degree in Business Administration from McGill University. In addition, Joey received her Honorary Doctorate of Law from Concordia University and Honorary Doctorate of Business from St. Mary’s.
Her lifelong passion for helping children and her professional experience as a leading female chief executive, gave rise to her first foray into philanthropy which leveraged her expertise in fashion, lifestyle trends and cause marketing. Joey founded ONEXONE, a Toronto-based, international organization dedicated to giving children around the world access to water, healthcare, education, nutrition, and play.
Armed with a vision, her entrepreneurial spirit, a contagious passion for cause marketing and a wealth of experience working with “the big guys”, Joey moved to Venice, California, in 2015, and the Dept. of GOOD was born. She has been totally dedicated to building and partnering with purpose-based brands and community-focused businesses across the globe.
CREATIVE DIRECTOR. ACTIVIST. JEEP-OWNER. CURATOR. FASHIONABLY-SOUTHERN GENTLEMAN.
Pioneer of the Good Economy. Purveyor of street-style. Serial entrepreneur. Thrill-seeker meets beach-bum. Avid explorer and travel addict. Brand-Incubator. Charismatically-charming. Frequent laugher. Small business owner.
Trey is originally from North Carolina and made his way to California by way of New York. He spent five years in Manhattan on tour dancing with the Tony Award-winning Broadway show Blast! After a career-ending spinal injury, Trey flew to Los Angeles for physical therapy and rehab - and fell in love with LA upon arrival. He has lived there since.
Trey began his career in the garment industry as a retail manager and fashion buyer, which eventually gave way to working on the wholesale side of the industry in sales and management. He had roles at esteemed companies such as President of Sales, 575 Denim and owner of The Penthouse Showroom, where he represented over fifty brands globally, and advised on design and development. Trey went on to launch his first brand Madisonpark Collective in 2010 and sold the brand in 2012. Following the sale of Madisonpark Collective, he was sought out by Gents to become a partner and President of the brand.
In 2017, Trey was introduced to Joey Adler and a synergistic relationship was born, which led him to join the Dept. of GOOD as Creative Director. Not long after, Trey’s vision of a gender-neutral fashion brand came to life as Shades of Black, a brand incubated on the Dept. of GOOD platform. In 2018 he became CEO of Shades of Black, a Dept of Good Company.![]()
LIFESTYLE MARKETER. DISRUPTOR. ENTREPRENEUR. NAPKIN-SKETCHER. CREATIVE GUY. EARLY ADOPTER.
Pioneer of the Good Economy. Building brands with both hands. Born and Raised in California. Fly-Fishing guide. Landscape architect by day, CBD-lover by night. Into music, photography, and most things artsy. Loves sand & surf.
With over 20 years of knowledge and experience in philanthropy and creative marketing, Jake’s career and network span the globe. His family founded the Elizabeth Glaser Pediatric AIDS Foundation, which is now a global leader in efforts in HIV/AIDS eradication. He founded Modern Advocate, which leverages sports culture to bring awareness to critical causes and, above all, to promote healthy lifestyles for younger generations.
Jake was the earliest team member for Dept. of GOOD, and has been a wingman to Joey in bringing her dream to life. He continues to be a critical component for establishing and delivering the branding, messaging, and overall aesthetic for the Dept. of GOOD brand and the partner brands under its umbrella.![]()
WELLNESS GURU. ENTREPRENEUR. COLLABORATOR. COMMUNITY ADVOCATE. FITNESS BUFF. TREND-SETTER.
Pioneer of the Good Economy. Carving her own path. Northern Michigan farm girl turned Californian. Lifelong student at heart. Self-proclaimed sea-shell-hunter. Avid photographer. Charismatic Sagittarius. Always innovating.
Brandie is an experienced entrepreneur and wellness advocate. She is a heavily-credentialed personal trainer and nutritionist, with focuses in organic nutrition and naturopathic wellness. With a BA in Exercise Science from UCSB and degrees in Nutrition and Exercise Science from NASM, she also holds six personal trainer certifications and is currently studying Herbal Sciences with Bastyr University.
Her expertise in health and wellness, in addition to her entrepreneurial nature, led her to connect with Carve Nutrition and the Dept. of GOOD. As Carve’s CEO, she brings her collaborative innovation and knack for community connection to the table to strengthen Carve’s mission and to bring creative new superfoods to the market.![]()
OTHER WAYS TO HELP
Not interested in backing with dollars? You can still help by sharing! If you like want we are doing we ask that you share the campaign with your friends and family! Simply scroll up and use the Indiegogo share tools :![]()
*When you sign in, you will receive a personal share link that we can track. If you refer a backer to our campaign, you will receive a $10 gift card for each one.
BRAND OPPORTUNITY
DO YOU HAVE A PRODUCT/BRAND THAT BELONGS ON
Dept. of GOOD?
We want to hear from you! Let’s get your brand the awareness it deserves while surrounded by like-minded entrepreneurial missions.
Email us at Hello@DeptofGOOD.com
RISK & CHALLENGES
So what are the rest and the obstacles we face?
There is always risk when innovating and pushing boundaries. However, the company has already developed many brands and have many more joining us each month. We’ve challenged ourselves with presenting new and fresh innovative products everyday throughout the launch period until we’re the world’s No. 1 shopping site that is doing GOOD in the world.
The other perceived challenge is the blockchain technology that the site runs on. In 2018 blockchain sounds a bit scary or “wild-west” but that couldn’t be further from the truth. It’s just a way to allow you, our customers, our vendors, retailers and designers to all interact in a new way that is guaranteed to be quicker and more seamless than anything that went before.