Cars are the most emotional, the most recognizable and the most complex products of them all. For generations people have been dreaming about cars, working their asses off to buy a super-car they only saw on internet. Supercars and luxury brands have army of devotees who never actually drove the objects of their desire. People dream about speed, control and power but their dreams are based on assumptions related to design. Almost everything we know about cars, we conclude unconsciously from their silhouettes, faces, details... Isn't strange that people who shaped our dreams through design stay virtually unknown? We think it is… and we plan to change that. We spoke with some of the best automotive designers of all time and recorded their stories. We included engineers who are turning designers ideas into reality. We spoke with craftsmen who created cars by hand and we also spoke with passionate owners, the petrol-heads. We focused on the second golden age of cars, 1950-70 and spoke with top stars of the past who never received  the right credit for their work. Help us to finish the project and record all of them before it is too late.

Agenda
So far, we’ve recorded people and cars only at two events in the Milan surroundings, the Concorso d’Eleganza Villa d’Este and Coppa Intereuropa. To finish the project, we need to make trips, with a whole team to Turin, the  world capital of car design, Emilia Romagna - the land of engines and several traditional coach-builders (carrozzeria) that still exist in Milan. When the material is ready, when the cutting and editing process followed by many sleepless nights will be spent in a studio during post-production.

The Impact
We feel that this subject requires top quality production for which, we need your backing. Gianluca Migliarotti (Kid Dandy) is a prize winning movie director specialized for documentaries on Italian craftsmanship. Daniel Tomičić (Scuderia Zagreb) is a petrol-head art historian and organizer of the largest automotive design conference in Europe. We know who to record, what to ask and how to make a superb movie. If you help us, we’ll create together the best movie on automotive design ever! Just take a look at Kid Dandy’s documentary O’mast on mastery of Neapolitan tailor-making and imagine it’s on cars: O'mast trailer