About Us And Our Campaign:

• Hoolipack Is the only clothing brand and music collective in the world that clothes any homeless person with every purchase of attire. The "Hooli" in Hoolipack stands for Hooligan, the reckless dreamer who goes against society to make sure that they are as free as possible to be themselves and achieve their dreams. We reside in the city of Los Angeles where skid row has been an ongoing issue for as long as we can remember. They say you are only as good as your weakest link, and here in the United States, this can be considered our weakest link. We strive to help bring awareness to this ongoing issue, clothe these individuals, spark change in our community and around the world!
• This campaign is close to our hearts and we feel for these individuals, to the point that we structure our business around helping them. We have talked with many of these individuals and found that what they need most are hoodies, socks, and blankets. We decided hoodies would be a great place to start and with your help we can provide for our brothers and sisters in need. Every donation is a contribution to spark change by helping us to raise the necessary funds to clothe all of skid row. Our hoodies would help to keep them warm at night while also expressing their own individual ties to being a  "Hooligan" and raising awareness about this ongoing issue.
• We are here to bridge the gap between society and what they would call "the needy" or "bums", who really are just people like any of us. Anyone can end up homeless, even YOU can end up homeless...Its all about circumstance. You can help us spread awareness about this issue to help these people that are simply stuck in the mud or could be dealing with mental illness, substance abuse, neglect, and lack of resources. 

What We Need & What You Get

• We did the research and in order to provide the homeless with our hoodies, we would need to raise roughly $60,000 in donations.
• If you donate over $100, you will receive a Hoolipack Hoodie for yourself after we clothe those in need on skid row.

The Impact

• With EVERY contribution, we are helping this social injustice that is forced upon our people. Every time a hoodie is purchased, we personally go down to skid row and talk to these individuals to hear their stories and  testimonies hoping to brighten up their day and leave them with a smile on their face knowing that someone cares enough to contribute. 
• We aim to spark change in our community for others to get up, open your heart, and help those in need with open arms and shift their perspective on what community really is. By raising awareness about this situation we hope to open doors for people in other communities  with the same issues, starting a ripple effect.

Risks & Challenges

• Since childhood, we have been aware of this ongoing issue and for many of us our parents would say "Don't give them any money, they might use that money to buy drugs instead of buying food or trying to survive", but honestly how can we prejudge these people without knowing what they have been through to bring them there. After all they are human just like us and deserve to be treated as such.
• We have had to overcome naysayers or people who don't believe having something clean and warm to wear is a necessity. Our response to that is - Dignity is a basic human right.

Other Ways You Can Help

We understand that some people may not be able to contribute, but that doesn't mean you can't help:

• Get the word out! Share our campaign with your friends, family, co-workers, fellow hooligans who may also share and/or contribute to this cause.
• Remember to use the Indiegogo share tools!