(Update - 1st May 2015: Our launch party will be on Thursday June 11th, 2015. You can still contribute to the crowdfunding campaign up until that point and receive your invitation. We'd love to see you down here!)
Knots & Socks - Leadenhall Market, London
Hi, I'm Patrick. And that's Philip. I'm the tie guy, he's the sock guy.
We're trying to open our first shop, Knots & Socks, in the historic Leadenhall Market (in the heart of the City of London) to sell our 'Made in England' men's accessories. We have put everything we have into this project, but now we need your help to make it a reality.
(OUTTAKES VIDEO: Just released below...)
Two little stories...
Patrick: In November 2012, I had a very bad day. I was made redundant from my job of 13 years just two days before my wife had twins. I had three kids, a mortgage and a spiralling problem!
I decided to risk everything, walk away from a career and start a business making some of the best ties in the world. I had no experience and most people thought I was crazy...but two years of hard work later and REEF KNOTS is a thriving young business.
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Philip: A couple of years ago I restarted my great grandfather's men's outfitting business, MORROW'S. Opened in 1912, it was then closed when my grandfather retired, 75 years later. My dream is to rebuild it to it's former glory.
And I've started from the ground up...with socks.
Like Patrick's ties, my socks are all made in the UK and I am passionate about British production. I can even embroider your name or initials on them in our shop on my special machine (which makes a lot of noise!).
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We want to make our two young brands, two of the big British brands of the future, and this little project is a huge step in making that happen.
So what do we need?
It turns out that opening a shop in the middle of the Square Mile is really expensive! Especially when you decide to do it in the iconic Leadenhall Market.
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We've invested £30k into the project (plus another £30k in stock), but we need an extra £20k to get us to the finish line:
- £12k will go towards giving the shop a fantastic fit out.
- £8k will go towards developing, testing and adding new products to the ones we already produce.
What's in it for you?
We don't expect people to help us for nothing, so we've got some fantastic perks in return for helping us out.
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These include:
- Store credit, Reef Knots handmade silk ties, Morrow's socks, and even lifetime discounts! You can see the ties at REEF KNOTS or the socks at MORROW'S.
- We've also added some corporate options for any businesses that may wish to help us out. We make great business and employee gifts!
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Furthermore, everyone that contributes gets an invite to our launch party at the shop, so you can say hello and see what we've done with the funds.
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We're also giving one of the first 100 contributors a week long holiday (accommodation only) in a two bedroom beachside villa at the St James' Club in Antigua worth $7000! (Note: this prize will be drawn and filmed during the launch party but will only be available if we hit our target. The minimum pledge to qualify is £50) - click here
How will your contribution help us?
Firstly, it would revolutionise both our lives, and of course our businesses.
We've both invested significant time travelling the country, attending gift fairs, growing our start-ups to a point where we can take something like this on. We've perfected the products and trialled the format in a pop-up shop and we are now ready to inject our unique style into the City of London!
When you come into Knots & Socks, you'll be meeting the people that designed the product you're buying...we think that's important.
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As well as the shop, the property will give us office and storage space. It will also allow us more certainty in the future, which in-turn allows us to bring on new products and build two great British brands of the future.
Other ways you can help...
We appreciate that some of you won't be able to help us out with a contribution. That's OK, we still really appreciate you taking the time to learn about what we're doing.
If you want, you can still really help us in the following ways:
- Share, share and share our campaign on social media (using the buttons on the left).
- Email your friends, family and work colleagues with the link to this page!
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'LIKE' our Facebook page and posts about the campaign! CLICK HERE to visit our page.
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Join us on Twitter using the hashtag #KNOTSANDSOCKS. CLICK HERE to find us.
- Talk to people about it! Word of mouth is the most powerful form of marketing.
Hopefully with your help, we'll be able to make this a reality and you'll always be welcome to come down and see us at Knots & Socks!
Any questions? Leave them under the comments section or email us at info@knotsandsocks.com
PLEASE NOTE: If you select a perk that requires you to make a choice from either www.reefknots.com or www.morrowsoutfitters.com, please email your choices and your name/shipping address to info@knotsandsocks.com (so we can match your pledge to your choice).