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The LOVE bracelet is the latest product from African lifestyle brand, LIFE Line, in collaboration with The Supply Change, aimed at connecting communities around the world and impacting them through the art of love.
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We believe in the power of community and have seen first hand how it connects and empowers our mums in Kenya. The #loveisproject grew out of a simple desire to find out what love means to people around the world and how, despite our circumstance or history, love unites us all.
The LOVE Bracelet not only provides sustainable jobs and income for our mums, but also gives you as a backer a unique way to meet new people and connect over a common thread while influencing a social movement. #loveisproject: the art of love in motion across the world.
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LIFE Line started in 2008 with a small group of mothers (mums) in Kenya, shunned by society because they had children with special needs. Teaching these women to sew allowed them to earn an income for their families, send their children to school, and grow from quiet outcasts to leaders of change. What started with a canvas tote bag ended up transforming an entire community and employing over 400 women in communities across the Rift Valley in Kenya.
The Supply Change builds relationships between the design industry and global artisan communities in an effort to redefine the supply chain.
Zane Wilemon, Founder and Executive Director of LIFE Line, and Chrissie Lam, Founder of The Supply Change, have been friends and collaborators ever since their first introduction in May 2010. Their partnership has brought unique and sustainable products to retailers and customers around the world.
Chrissie designed the LOVE Bracelet with the Maasai mums in April 2013 and spent the summer of 2014 traveling the world with her bracelet, inspired to ask friends and strangers alike what love meant to them. Through the creation of this photo concept, the #loveisproject was born.
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By helping us reach our goal of $5,000 you will take part in the launch the most exciting LIFE Line product to date, create awareness so that our mums can make a sustainable income, and empower women through entrepreneurial development. This goal will also allow us to buy materials, cover bracelet production, shipping, and marketing. Above all we hope to connect communities through love by growing new partnerships that will create even greater opportunities for our mums.
If we don’t reach our entire goal, the funds raised for the #loveisproject will still go directly toward production, marketing, and shipping of the bracelets, simply on a smaller scale.
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The #loveisproject isn’t your typical campaign; it’s about real people and it’s about real connection. It is empowering people around the world to live full lives in community with one another through the common thread of love. The #loveisproject is open to anyone and everyone, it does not discriminate, and it encourages art through the beauty of human connection.
By backing the #loveisproject, you are not only creating jobs and empowering women in Kenya, but you connect with the mums as they witness the change they are creating through their talents and traditional beading.
LIFE Line has successfully launched several new products through retailers around the nation. Our mums are ready and willing to take on the challenge of a beautiful new product with such an incredible purpose to spread love.
Join the movement and find out where love can take you.
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We are meticulously focused on timely production and shipping dates. However, if you've ever been to Africa you’ll know that, “This is Africa,” or, “TIA,” is an all too common phrase, meaning, things don’t always go as planned. We also have a small (yet mighty) team on the ground in Austin, Texas, who will be packaging and mailing your perks at the end of the campaign. We plan to face these challenges head-on by being over-prepared and communicating frequently between the suppliers, mums, staff, and you!
Rest-assured that we will share the highs and lows of the process with full transparency. After all, #loveis a battlefield.
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You can help us by sharing #loveisproject on social media! This is crucial to our movement of love, you can help love go viral around the world this holiday season! Share the love by taking the exclusive #loveisproject printable with you to holiday parties or family gatherings and asking everyone from your grandparents to new friends what love is to them this holiday season. Take it a step further and add our link to your profile: bit.ly/theloveisproject
