A simple mass purchasing switch to more environmentally aware companies will get the world economy working for the environment and against global warming.  It’s one of the most effective things an individual can do and we’re about having a lot of fun getting them to do it.

Imagine a toy that changes colour.  It’s a pretty cool trick to show friends.  It’d be even better if it came with a daily story you could share with your friends.  Ours do.

It’s cool for kids and promotions come and go however ours will introduce people to our website.  The website will have all you’d expect; environmental themes, bits of wisdom, entertainment, people contributing, getting recognition and prizes… except our prizes won’t be for one off competitions.    Our  prizes will be full on 100% of the time; you’ve got a bloody good chance of getting one, prizes.

The reason is we’ve a different digital model.  Our clients will be, of course, the most environmentally aware we can find and they, like most other companies, will have always given samples.  That sample mentality will become part of their advertising.  It’s more emotionally involving and, again, combines the environmental themes with market share gains.  

Market share gains usually mean extra profits.  Competition will need to appear environmentally positive to maintain/regain market share.

Buying from companies we endorse and helping Meemoes grow will create the environment = market share connection (which means profit) and the world will change.  People can, comfortably, have fun, win things and achieve a great deal at little cost or sacrifice. 

Once the planet care = market share connection is made there’ll be no going back.  In the rush to maintain appearances opposition will melt and the economic system will work for, rather than against, the environment.

There is, of course, much more to the concept.  All is based on Meemoes, which are creatures that "used to be invisible till pollution got in their hair".  Their definition means they have a reason to care and there’s always an environmental back-story.  They have their own language.  There’s an education program, toys, trading cards and lots more.

It’s not just confined to kids though their pester power will be a factor in the promotion’s success.  We start with school age but once we move beyond promotional stage to our website the spread of prizes will give us a demographic of all ages.  

The environment has been used in marketing before but this will give it a huge boost.  Our role is to build trust and be accessible for all so our endorsement will have a meaningful environmental ring and a mass audience. 

Sounds mad till you think about it.  Everyone knows you can’t beat big business but they’re chasing the dollars as hard as anyone else and, if profit is in environmental image, that’s where they’ll be.  Politicians will find it easier to agree to necessary measures if that’s where economic pressure points and we, the people, will be giving what we’re comfortable giving, our care and consideration.

The world is full of concerned people and they’ve always had the power, when united, to change things but why rally behind Meemoes? …because we’re always generous and will turn the idea over to the public.  Want to see us take a specific direction?  Suggest it.  If enough agree, that’s what we’ll do.  We care and there’re too many years behind us to be another greedy grab for dollars.  We’ll consistently give back rather than just chase the money from a great toy or advertising revenue.

 Money raised on Indiegogo will, initially, fund the fulfillment of perks however we’ve always faced a dilemma.  Conventional wisdom is start small, get a cash flow… grow.  We’ve twelve venture capital companies waiting for us to do that but, if we did, the chance to effect real change would go because to achieve our aims all must be done at once.

Reaching our target ($US65,000) will undoubtedly pique venture capitalists’ interest.  We’ve already one major retail chain waiting to see our promotion in finished form but we’re hoping to raise enough to complete our idea.  Achieving that will mean our borrowings will be for operational requirements and we can stick to our principles and maintain our generosity rather than try to satisfy a lender’s demands for profit. 

That’s why every pledge means more than a fun toy or a T-shirt.  It’s a way to achieve what successive international conferences and weight of scientific opinion have, thus far, failed to do, move the world forward effectively and together.  

Our Team is a creative and determined group.

Warwick Willcoxson is crazy enough to believe he can change the world yet still exists in the real one.  Meemoes started as a great idea and he’s refined it to real possibility.  Lessons learnt on the way are the foundations upon which we've built.  Regular bodysurfing has given him respect for nature and a determination to help find a more sustainable balance for all life.

Chris Croft is angry enough to want to make a difference.  A life of running large-scale building and environmental projects means he can.  He’s another who washes his tensions away in the sea. 

Dave Archer is our computer genius.  It helps to be a little crazy when doing high-end websites and he makes bodysurfing handplanes (see Garage Handplanes) in his spare time.  His happy days are spent testing them.

Gary Tilley seems like a normal teacher yet his numerous awards and projects suggest more a peerless pedagogue.  Fortunately he still floats the same as everyone else and salt water goes up his nose.

Risks and challenges:  We can’t even define the box people would like to put us in but we know what we want to do.  The toys can’t be made with off the shelf material but we’ve sourced all the components.  There'll be some development required as we plan to make the toys using better quality woven material rather than the short lived dying of our samples.  Our manufacturers have proved reliable but there’re always challenges and we want to minimize our environmental footprint.

No one has ever tried our digital advertising model and the challenge will be making it financially viable.  Keeping all light, fun and generous yet not losing sight of our goals, marketing and growing, people, even finding clients of good environmental intent… there’s plenty of challenges and there will be mistakes.  As long as we remain honest, open and willing to act appropriately they’ll be overcome.

There are many ways to help Meemoes.  We would, of course, love you to support us financially and take up one of our perks however there's many other ways to help or be involved.  We’re always open to ideas and feedback.   Use our Facebook page to submit designs, concepts and thoughts.  If we use them we’ll acknowledge their source and reward their creator as we are able.  Our aim is to turn Meemoes over to the public and let them decide directions.  Of course we need capital but people getting involved and telling other people about us is and always will be vital for our success.  Use the Indiegogo share tools.  Tell your friends.  It all helps.  

...and now a short story:   

Max the Meemoe has always loved the young of all species.  He used to make himself visible so they could chase him, play and learn survival skills.  Now Meemoes have always had their own language but Max desperately wanted to communicate with his playmates properly.  He tried whales and a few other species but all they wanted to do was sing or squawk a bit. 

It took him 100,000 years but eventually he found a pair of humans he could teach to talk.  They were young by our standards but very fond of each other so every time they were together he said “Souff”, a Meemoe word that means love very much… and after a while they started saying “Souff” to each other.

It became a little harder but every time one of them pointed to themselves he said “I”.  Then he did the same with "you".  It all started with “I you souff”. But as he added more words other humans became interested and language started.  Nothing has changed.  We still say, "I love you".