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National Chiropractic Awareness Campaign

NATIONAL CHIROPRACTIC campaign, driving patients to ONE Chiropractor per suburb. Starts 20 JULY 2015

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National Chiropractic Awareness Campaign

National Chiropractic Awareness Campaign

National Chiropractic Awareness Campaign

National Chiropractic Awareness Campaign

National Chiropractic Awareness Campaign

NATIONAL CHIROPRACTIC campaign, driving patients to ONE Chiropractor per suburb. Starts 20 JULY 2015

NATIONAL CHIROPRACTIC campaign, driving patients to ONE Chiropractor per suburb. Starts 20 JULY 2015

NATIONAL CHIROPRACTIC campaign, driving patients to ONE Chiropractor per suburb. Starts 20 JULY 2015

NATIONAL CHIROPRACTIC campaign, driving patients to ONE Chiropractor per suburb. Starts 20 JULY 2015

Steven Lockstone
Steven Lockstone
Steven Lockstone
Steven Lockstone
3 Campaigns |
National, Australia
$37,068 USD $37,068 USD by 128 backers
$33,125 USD by 114 backers on Jul 3, 2015
Highlights
Mountain Filled 3 Projects Mountain Filled 3 Projects

This campaign is 100% AHPRA COMPLIANT 

Imagine being part of a NATIONAL CAMPAIGN that gave Chiropractic access to the premium media space that big brands use for less than 1% of the traditional cost...but the longer you wait to join our Independently funded Chiropractic Campaign, the more expensive it gets...


                                  Please read on to find out about the campaign

                The only way we can achieve this is by pooling our funds together

                        but only ONE chiropractor can participate in each suburb


                          CLICK HERE TO SEE THE LIST OF SECURED SUBURBS

     
We will introduce the Australian public to Chiropractic like never before

keep reading to find out more...

So, here's how it works
We will be pooling our money together
so that we can access the mainstream media



 
Using Advertising Banner Campaigns that only the BIG BUDGETS get access to

          

                  

We will target the perfect demographics of

health orientated audiences



on premium websites


and no deals will be offered


through a variety of banners

and


our campaign will drive people to a central website


where only 1 participating chiropractor will be shown
        

                
                                  
and then encourages them to call THAT local Chiropractor

                            

The campaign will be run by NewsCorp Australia and Partners and have access to the largest online marketplace of premium advertising inventory, including a highly trained Social marketing team and Google Certified Advertising Managers.                            
The campaign will be far reaching for best results:

                         
                          
We use a proven method to direct clients to your office

                    
                         
If you don't have a website, it doesn't matter because we will create one for you

                                              

so everything is measured for success


How many times your details were shown, how many people clicked on your advert and how many people called your business so you know how effective it is.

You can download the NewsCorp media kits using the links below:

CAMPAIGN LAUNCH DATE

Once this campaign has reached it's target and the funds have been transferred to Client Source Pty Ltd, Client Source will then sign a contract with NewsCorp Pty Ltd and then be able to book the media placement.

All participants will be notified once the media has been booked.

CAMPAIGN OBJECTIVE

1/ Drive qualified patients to participating clinics
2/ Increase Chiropractic awareness

HOW WE WILL MEASURE THE SUCCESS

This is a performance based direct response campaign and results will be measured using the following KPIs:

1/ Number of advert impressions
2/ Facebook engagement (likes, shares, comments)
3/ Click through rate
4/ MOST IMPORTANT: Calls to your individual practice

PROFESSIONAL MANAGEMENT

Advertising: The 630 Agency

Campaign Management: NewsCorp

Call Tracking: Client Calls

WHAT IF IT WORKS

As with any advertising, there is no guarantee of results but the combination of top tier professionals and the combined experience there is a good chance of success. So if it works well, you will have the option to join the next campaign too.

WILL CHIROPRACTORS SUPPORT THIS

We only need about 100 Chiropractors (out of 4,684 practicing across Australia) to each contribute $499 to make this campaign a reality.

WHAT IF WE DON'T REACH OUR TARGET

If we don't reach our target then all monies will be returned less 9% Indigogo.com fees and the 5% PayPal fees. That's about a $70 risk or less than 2 adjustments.

YOUR RISK IN PERSPECTIVE

$499 is less than 1 new patient, who visits your office 10 times. Assuming that you are charging $70 for the initial visit and $50 for a regular visit..or about 2 hours of your time!

To place a single advert in the local newspaper costs about the same, with very limited success - because we all know that you need to run your advert constantly for weeks on end.

*NEW CLIENT CALLS

Each participating Chiropractor / Clinic receives a dedicated smart telephone number, that is diverted through our system, directly to your office. Our patent pending technology can identify if a caller is NEW or something else.

OUR GUARANTEE

As we can only control the user journey up to the point where we connect the caller to your clinic, our responsibility ends when the call is diverted to you.  

We have no control over your office hours, your out-of-office handling procedures, front desk or customer service.

We guarantee that we will send you at least 5 NEW CLIENT CALLS. However we cannot guarantee that you will convert those callers into paying clients.

We will send you all caller ID's, dates and times of calls and we can even record all the calls for you (it's on by default but we can turn that off for you on request.)

If you don't get at least 5 NEW CLIENT CALLS then we will continue to keep your website landing page live (the one we used for the campaign link) until you receive the 5 calls.


The level of reach and exposure required to achieve results is expensive and is not something that an Association is responsible for nor is it financially feasible nor geographically practical for an individual or small group to attempt on their own.


MANY WAYS TO CONTRIBUTE!

Even if you don't have the money right now, you can help us turn the National  Chiropractic Campaign into a reality by sharing this campaign with your friends. Just click on any of the Facebook, Twitter, and other sharing buttons and let the world know about our awesome Campaign!

Looking for more information? Check the project FAQ
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Choose your Perk

sold out

Early Bird: Suburb Exclusivity

Currency Conversion $251 USD
$400 AUD
20 out of 20 of claimed
sold out

Stage 2 Chiropractors

Currency Conversion $298 USD
$475 AUD
Only -2 left
sold out

Stage 3 Chiropractors

Currency Conversion $304 USD
$485 AUD
10 out of 10 of claimed
sold out

Stage 4 Chiropractors

Currency Conversion $311 USD
$495 AUD
10 out of 10 of claimed
sold out

Stage 5 Chiropractors

Currency Conversion $311 USD
$496 AUD
Only -1 left
sold out

Stage 6 Chiropractors

Currency Conversion $312 USD
$497 AUD
10 out of 10 of claimed
sold out

Stage 7 Chiropractors

Currency Conversion $313 USD
$499 AUD
25 out of 25 of claimed

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