keep reading to find out more...
So, here's how it works
We will be pooling our money together
so that we can access the mainstream media
Using Advertising Banner Campaigns that only the BIG BUDGETS get access to
We will target the perfect demographics of
health orientated audiences
on premium websites
and no deals will be offered
through a variety of banners
and
our campaign will drive people to a central website
where
only 1 participating chiropractor will be shown
and
then encourages them to call THAT local Chiropractor
The campaign will be run by NewsCorp Australia and Partners and
have access to the largest online marketplace of premium advertising
inventory, including a highly trained
Social marketing team and Google Certified Advertising Managers.
The campaign will be far reaching for best results:
How many times your details were shown, how many people clicked on your advert and how many people called your business so you know how effective it is.
You can download the NewsCorp media kits using the links below:
CAMPAIGN LAUNCH DATE
Once this campaign has reached it's target and the funds have been transferred to Client Source Pty Ltd, Client Source will then sign a contract with NewsCorp Pty Ltd and then be able to book the media placement.
All participants will be notified once the media has been booked.
CAMPAIGN OBJECTIVE
1/ Drive qualified patients to participating clinics
2/ Increase Chiropractic awareness
HOW WE WILL MEASURE THE SUCCESS
This is a performance based direct response campaign and results will be measured using the following KPIs:
1/ Number of advert impressions
2/ Facebook engagement (likes, shares, comments)
3/ Click through rate
4/ MOST IMPORTANT: Calls to your individual practice
PROFESSIONAL MANAGEMENT
Advertising: The 630 Agency
Campaign Management: NewsCorp
Call Tracking: Client Calls
WHAT IF IT WORKS
As with any advertising, there is no guarantee of results but the combination of top tier professionals and the combined experience there is a good chance of success. So if it works well, you will have the option to join the next campaign too.
WILL CHIROPRACTORS SUPPORT THIS
We only need about 100 Chiropractors (out of 4,684 practicing across Australia) to each contribute $499 to make this campaign a reality.
WHAT IF WE DON'T REACH OUR TARGET
If we don't reach our target then all monies will be returned less 9% Indigogo.com fees and the 5% PayPal fees. That's about a $70 risk or less than 2 adjustments.
YOUR RISK IN PERSPECTIVE
$499 is less than 1 new patient, who visits your office 10 times. Assuming that you are charging $70 for the initial visit and $50 for a regular visit..or about 2 hours of your time!
To place a single advert in the local newspaper costs about the same, with very limited success - because we all know that you need to run your advert constantly for weeks on end.
*NEW CLIENT CALLS
Each participating Chiropractor / Clinic receives a dedicated smart telephone number, that is diverted through our system, directly to your office. Our patent pending technology can identify if a caller is NEW or something else.
OUR GUARANTEE
As we can only control the user journey up to the point where we connect the caller to your clinic, our responsibility ends when the call is diverted to you.
We have no control over your office hours, your out-of-office handling procedures, front desk or customer service.
We guarantee that we will send you at least 5 NEW CLIENT CALLS. However we cannot guarantee that you will convert those callers into paying clients.
We will send you all caller ID's, dates and times of calls and we can even record all the calls for you (it's on by default but we can turn that off for you on request.)
If you don't get at least 5 NEW CLIENT CALLS then we will continue to keep your website landing page live (the one we used for the campaign link) until you receive the 5 calls.
The level of reach and exposure required to achieve results is expensive and is not something that an Association is responsible for nor is it financially feasible nor geographically practical for an individual or small group to attempt on their own.
MANY WAYS TO CONTRIBUTE!
Even if you don't have the
money right now, you can help us turn the National Chiropractic Campaign into a reality by
sharing this campaign with your friends. Just click on any of the
Facebook, Twitter, and other sharing buttons and let the world know
about our awesome Campaign!