What is No Carne?
No Carne LIFESTYLE – Vegan Lifestyle & Media Company
No Carne LIFESTYLE is a Vegan Lifestyle and Media Company based in The Bronx, NY. Our mission is to help raise awareness of what it means to be vegan, by creating and sharing plant-based lifestyle content, experiences and more—for everyone, while building relationships with our vastly growing community. We are first and foremost a digital media company with a focus on plant-based food and lifestyle content. We also create and share animal rights and climate related content to help raise awareness on those issues.
As a media company, we create visual, audio and written content in the form of food photography, lifestyle memes, video content, a soon-to-launch IGTV series & podcast, written articles, blogs and much more. Most of our content is derived from our own No Carne BODEGA food, our No Carne MARKET events and events we vend at or we attend. We also create and share a lot of content like vegan food photos and videos from restaurants and other establishments we visit. Often we'll share climate related content from other creators and platforms as we get ready to launch our own No Carne COMMUNITY project.
With this campaign we hope to establish and grow our Media Team and continue to create even more informative and consumable content to keep raising awareness of all the benefits of a plant-based lifestyle. Together we can fund this project and write the next chapter of what will one day be a globally recognized brand.
No Carne BODEGA – Vegan Deli & Grocery
In early 2019, we launched No Carne BODEGA, our Online Vegan Deli & Grocery Store on UberEats, Postmates, DoorDash, Mercato and on our website NoCarneBODEGA.com. We're in the process of renovating our space so that we can open to the public and accept pick-up orders as well. Part of the funds raised in this campaign will go towards growing the No Carne BODEGA brand, and opening up a location in the Belmont section of The Bronx.
No Carne MARKET – Vegan Night Market Series
This past November, on Small Business Saturday, we launched No Carne MARKET, our Vegan Night Market Series throughout NYC. As of now, we have our monthly Uptown No Carne MARKET in Inwood, Manhattan, and our Bushwick No Carne MARKET in Brooklyn. Part of the funds raised in this campaign will go towards expanding No Carne MARKET and bringing our vegan night market series to The Bronx, Queens, Staten Island and beyond!
No Carne STREET – Ethical Streetwear Brand
One of the first things we've always wanted to do was create an ethical streetwear brand that represented the fashion and culture of our home: The Bronx. Our first few t-shirts and hats were a hit at our pop-up events and online on social media. People from all over have been asking: "When will they launch on your website?" With all the buzz, we decided to step back and plan the relaunch of our apparel division. We've even rebranded it as No Carne STREET, and we have a lot of plans for the brand for 2020! Part of the funds raised in this campaign will go towards growing No Carne STREET at scale, and launching our online apparel store and making our apparel available to everyone anywhere.
No Carne COMMUNITY – Non-Profit Community Org.
This year we want to launch the most important project of our lives: No Carne COMMUNITY. This idea for a non-profit community organization is actually what lead to the idea for No Carne LIFESTYLE. We quickly realized the best way for us to eventually launch a non-profit organization was to first build an online community and then establish a business that can lead to ongoing funding for our non-profit.
Why did we take this approach? Because we believe there are many ways to get people engaged for a good cause, and the way we prefer to go about it is to create food, products, content and experiences that people enjoy and would like to buy and consume, and then put a significant part of the proceeds from those sales towards funding No Carne COMMUNITY. The vision for our Indiegogo Campaign is to raise funds to grow the business, to then have the business fund the non-profit. We strongly believe with your help we can make this vision a reality.
#Not62 Campaign – The Bronx, NY
This past year The Bronx has once again been ranked LAST (#62) on the list of unhealthiest counties in New York State. Ironically, just across the river, Manhattan (NY County) is ranked as one of the healthiest in the state. Our fundamental goal with No Carne BODEGA and No Carne MARKET is to make healthy, plant-based food more accessible in our borough and throughout the under-served communities in our city. We hope to contribute to the efforts of the #Not62 Campaign.
Not only do we plan on launching our Bronx No Carne MARKET very soon, but we're also working on a community program that we can implement immediately to help introduce (or reintroduce) people to plant-based foods and create a healthy, supportive network where we can all contribute to the efforts of building a healthier Bronx.
Now all that sounds great, but we need to get the word out. That's where we rely on the media capabilities of No Carne LIFESTYLE. Our job is to do the work we do, help make things better and then document and capture those moments, convert them to consumable digital content to continue to raise awareness. We know this approach will work, and if we can get you onboard to help us make it happen, we guarantee that it will work, it's just a matter of time. Let's make this happen now!
This Is Bigger Than Us
We understand that we're just a small part of a bigger movement. Many people and many organizations in The Bronx, and in the world, have already been doing good in so many ways. This campaign, and essentially our entire company exists just so that we can contribute to the ongoing efforts of so many who are leading the fight for a better future.
Another great benefit from the success of this crowdfunding campaign and our business is the fact that we'll have access to capital that can be contributed and donated to various charities and non-profit organizations, such as climate action groups, community health programs, informational and educational groups, animal sanctuaries and more. We should all support each others movements in some capacity, and we look forward to doing our part in working with or contributing to other organizations who are making a difference.
Although we are currently operating at a loss, we've already committed to donating 15% of No Carne BODEGA's profits. This campaign will help us achieve profitability and be able to make those donations happen. The main reason we haven't turned a profit is because we went all in on marketing and building brand. We gave away free food, snacks, beverages, groceries, everything. We ran Facebook and Instagram ads and they paid off. We made some things happen, we got exposure, and here we are now, ready to take this to the next level!