Hi! We're Being Frank,
a collective of three creatives: Kirsten Townsend, Jo Theron and Shannon Davis . 'PIMP MY STREET KITCHEN' is our first passion project to turn three street vendors into branded businesses, using our design skills.

The 'PIMP MY STREET KITCHEN' project aims to transform three South African street food vendor trailers into branded, health and safety compliant food trailers, complete with fully-equipped, fully functional kitchens.

The greater goal of this initiative is not to simply afford three entrepreneurs branding and new trailer kitchens, but to up-skill each chef with the knowledge and business acumen to grow their businesses and inspire others to do the same.

In South Africa, informal businesses make up an important part of our economy. Most street food vendors are without branding. Being Frank understands the advantage of owning a brand and how this can help a business grow. We decided to partner with three female food trailer vendors: Ali, Busi and Johanna in Johannesburg, and created a unique visual identity for each business.

The brand identity and design needs to be realised in the real world through the print production and application of the artwork onto the exterior of each trailer.

The vendor’s poorly equipped makeshift operation needs to be replaced with a health and safety compliant food trailer, complete with a working, mobile kitchen - including refrigeration, access to water, deep fryers etc.

The greater goal of this initiative is not to simply afford three ladies branding and new trailer kitchens, but to up-skill them with knowledge and business acumen to grow their businesses and inspire others to do the same.

This involves both an entrepreneurial up-skill and kitchen maintenance and meal preparation up-skill. We understand our limits as designers / creatives - and we are by no means experts in these fields. We therefore want to challenge successful entrepreneurs and chefs to 'adopt-a-vendor' and pass on their valuable knowledge. Essentially, in the same vein that we, as Being Frank, have given of our time and skills to each chef, you too can share your knowledge and skills. Your reward will be watching three women, enriched by you, inspire countless others to do the same, making a difference to thousands. If you'd like to know more, please contact us at info@beingfrank.co 
Will you accept our challenge?

We understand that some people just can't contribute, but that doesn't mean you can't help:

• Sharing is caring: Spread the word and share our project on social media
• Word of mouth: Tell people about it, you might have an uncle in the printing business :)
• Your voice: the more comments left on this campaign the more popular it becomes, so keep talking!
• Bloggers & writers: Feel free to feature the PIMP MY STREET KITCHEN project on your blog.
• Accept the "Greater Goal Challenge" and 'adopt-a-vendor' (see above)

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