Thank you to all of our Indiegogo supporters - We're in business!
Power Toothpaste is shipping now from www.powertoothpaste.com. Place your order now and get a rush while you brush.
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The new tubes have been manufactured, and the toothpaste tastes great - not to mention provides a perfect boost. We can't wait to hear what you think!
Introducing Power Toothpaste™
Power Toothpaste is the world’s first caffeine-infused toothpaste that
gives you a rush while you brush, providing a much-needed boost in the first few minutes after waking up. A single tube comes with enough toothpaste for up to 90 brushes. Unlike coffee, which takes 30-45 minutes to fully absorb into your system, Power Toothpaste takes effect almost immediately.
You'll feel energized and alert before you've even finished brushing.
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Mornings suck. Most of us feel like zombies for the first hour of our day. But it doesn't have to be this way. Power Toothpaste eliminates morning grogginess just minutes after waking up.
Power Toothpaste is more than just a toothpaste. Power Toothpaste is the world's first toothpaste that not only cleans your teeth, but gives you the energy that you need to take on the world, one morning at a time.
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Traditional oral care products are boring. For most people, oral care is a chore, something they do because they feel they have to. And 50% of Americans don't brush twice a day. Our mission is to turn oral care into something people can get excited about. Brushing your teeth should be an indispensable part of your morning routine.
Power Toothpaste doesn't deliver a megablast of caffeine, but provides a subtle buzz, increasing focus and alertness, all without a crash. Regular coffee drinkers who use our toothpaste still enjoy their morning cup of coffee – the difference is they feel great as they are getting ready and don’t find themselves staring anxiously at a coffee machine, waiting for it to slowly finish brewing.
Power Toothpaste beats plaque and tartar buildup in the same way as the leading brands. Not to mention that Power Toothpaste whitens your teeth, compared to coffee which stains and darkens. But this toothpaste does more than just give you a minty-clean smile.
Power Toothpaste gives you a rush while you brush, whenever you need it most. Brush just after waking up to blast away morning grogginess in minutes. Brush mid-day to relieve yourself of post-lunch drowsiness, or to refocus before that big meeting. Burning the midnight oil? Brush at night to stay energized and on your A-game.
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Sorry Starbucks.
One brush with Power Toothpaste gives you the same energy boost as a cup of coffee, and much quicker. The tubes we're selling here on Indiegogo provide up to 90 brushes. That's 90 cups of coffee, and up to $245 saved.
Gear Diary
Power Toothpaste Has Been Turbocharging My Mornings!
"Power Toothpaste definitely helps... on days I’ve used it, I still drank my cup of coffee but didn’t feel the need to dive for the coffee machine as soon as I turned on my computer. And on weekends, I haven’t even noticed I skipped my coffee if I used the Power Toothpaste first thing in the morning. "
What I Drink At Work
"This toothpaste is so minty that it gives you a much fresher and longer lasting fresh breath than my normal peppermint Colgate®... If you weren't told that this is caffeinated toothpaste, you would have thought that this is just another intensely minty, good ol' toothpaste."
Have A Namaste
"Using the toothpaste first thing in the morning made a real difference. By the time I got out of the shower, I was feeling pretty alert. I even found I didn’t need as much coffee once I got to the office."
Wreckless Eating
"It's just like a regular toothpaste, but they bumped it up a notch."
Wreckless Eating's review of a sample-size tube of Power Toothpaste.
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We asked some people to brush with Power Toothpaste for the first time, and recorded their reactions immediately afterwards.
"I'm really into the taste... I'm getting a little bit jazzed up right now. This is awesome."
Dave, Business Consultant
"I definitely feel more awake... I always have a cup of coffee in the morning when I wake up, and I could definitely see this replacing it."
Nikki, PR Professional
"I'm not super familiar with the idea of Power Toothpaste, you put caffeine in toothpaste? That's a really good idea. I just have to say that, that's a really freakin' good idea. People should give you money."
Chris, Musician
"I think I'm starting to feel the effects. I had a very drowsy morning, but I think after this I'm ready to tackle the rest of the day."
Chimmy, Teacher
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**Note: Free shipping included with all US orders!**
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See our Perk Details section below for more information about all of these perks.
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You'll be purchasing tubes of Power Toothpaste that are 2.5 fl. oz. in size and good for up to 90 brushing sessions! We recommend brushing with slightly larger than a pea-sized amount of Power Toothpaste, which contains about 80 mg of caffeine.
The ingredients in Power Toothpaste don't deviate much from what you'd normally see in a toothpaste (besides the caffeine, of course):
Glycerin, sorbitol, silica, water, caffeine, xylitol, calcium carbonate, PEG-40 Hydrogenated Castor Oil, flavor, titanium dioxide, xanthan gum, menthol, citric acid, sodium citrate, and sodium laurel sulfate.
Here's an example of tubes from our first production batch of travel-size tubes. The larger 2.5 fl. oz. tube will look similar to this, but the design will be printed on the tube rather than on a label, with quality similar to that of your typical premium toothpaste. Our tube manufacturing partner has produced tubes for some of the world's largest companies, including Colgate®.
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In order to kick this project off, we're selling tubes of Power Toothpaste on Indiegogo for a lower price than they will sell for online in the future.
We've finished formulating our toothpaste, signed the manufacturing contracts, and ordered thousands of tubes in advance of this Indiegogo campaign. Our prototype order of thousands of travel-size tubes went off without a hitch. The funds we raise in this campaign will allow us to manufacture our first large production run of full-size tubes of Power Toothpaste. Our campaign goal of $42,500 represents the amount we need to raise in order to place this first large production order, offer our toothpaste at an attractive price, and continue to be able to sell Power Toothpaste to anyone who wants it after this campaign has completed. If we don't reach our goal, you'll get your money back.
If we exceed our funding goal, the extra funds will go towards:
- Accelerating our timeline for shipment of Indiegogo perks.
- Growing our ability to turn Power Toothpaste into a self-sustaining business, long after the end of this Indiegogo campaign.
- Developing additional products focused on both improving personal health and giving people the power they need to accomplish their goals. We already have a nighttime toothpaste in the works, and raising additional funds on Indiegogo will help us bring this idea to fruition!
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Here's a snapshot of some of the travel-size tubes we produced with our manufacturer, in preparation for our full-size tube production batch.
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*Early Bird* Tubes: Get in early for the best pricing on a single tube of Power Toothpaste. Limited availability.
Double Your Power: $25 gets you two tubes of Power Toothpaste, a 17% discount.
5x Power Toothpaste: $49 gets you five tubes of Power Toothpaste, a 34% discount. Also, we're throwing in two high-quality, soft-bristled toothbrushes with the Power logo.
10x Power Toothpaste: Get your toothpaste right away! $99 gets you ten (10) tubes of Power Toothpaste, a 34% discount. This package includes two toothbrushes, and *Quick Sample Shipping*. We'll ship an additional travel-size tube to you immediately after the end of this Indiegogo campaign. See more details on Quick Sample Shipping below.
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The Innovator, Dreamer, and Lifestyle Packages
We consider those who purchase the Innovator, Dreamer, and Lifestyle Packages instrumental to our mission of bringing Power Toothpaste to life. As a way of saying thank you,
we're making you an honorary co-founder of Power Toothpaste. Being a co-founder of a caffeinated toothpaste company comes with some pretty sweet perks!
The Innovator Package includes everything in the 10x Power Toothpaste package and more:
- You'll get 12x tubes of Power Toothpaste, with Quick Sample Shipping (see below for details), and two toothbrushes.
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Lifetime discount: You can buy Power Toothpaste at $10 a tube, forever, after this campaign ends.
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Business cards: A set of 50 high-quality, double-sided business cards, listing you as a co-founder of Power Toothpaste.
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Website thank-you: We're setting aside a special section of our website to thank you personally for being a co-founder of Power Toothpaste and helping to bring this product to life.
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T-shirt: A super-soft Power-branded t-shirt to let everyone know that your toothpaste is better than theirs. It's a great way to support a product you helped create! We'll follow up with you for size and style.
The Dreamer Package includes everything in The Innovator Package and more:
- You'll get 12x tubes of Power Toothpaste with Quick Sample Shipping, two toothbrushes, the lifetime discount of $10/tube, business cards, a website thank-you, and our t-shirt.
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Free first-run tubes: Every time we develop a new toothpaste product (and we've got several ideas in the pipeline), we'll send you a tube from the first prototype run completely free, before it's available for purchase. We'll solicit your feedback on new products. We like to take care of our co-founders and we value their input.
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Desk nameplate: A Power Toothpaste co-founder deserves a nice nameplate to put at their desk.
The Lifestyle Package includes everything in The Dreamer and Innovator Packages and more:
- You'll get 12x tubes of Power Toothpaste with Quick Sample Shipping, the lifetime discount of $10/tube, two toothbrushes, business cards, a website thank-you, our t-shirt, free first-run tubes, and your own desk nameplate.
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Brush with the founders: Schedule an early-morning brushing session with the founders of Power Toothpaste. We'll meet over video-chat and discuss anything you'd like, from the inner-workings of the cosmetics industry to what it takes to bring a new product to market.
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Power bathrobe: Live the Power Lifestyle. Here at Power Toothpaste, we think you should look as good as you feel in the morning, and what better way to do this than with a plush, premium Power-branded bathrobe?
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** The Co-Founder's Package **
You may notice we didn't include the Co-Founder's Package in our perk chart above. This is because it didn't fit!
Those who purchase the Co-Founder's Package are our biggest supporters and honorary co-founders. The Co-Founder's Package includes everything in the Dreamer and Lifestyle Packages and more:
- You'll get a whopping thirty (30) tubes of Power Toothpaste with Quick Sample Shipping, two toothbrushes, the lifetime discount of $10/tube, business cards, a website thank-you, our t-shirt, free first-run tubes, your own desk nameplate, a plush power bathrobe, and an opportunity to brush with the founders.
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Choose your own title: We let you choose your title, which appears on your business cards, desk nameplate, and our website, and t-shirt. Ever wanted to be a Director of Caffeine Tolerance Testing? Now you can!
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An important book: A book about innovation and disrupting big corporations, that inspired us to create Power Toothpaste, signed by the founders.
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BBQ: An invitation to the Power Toothpaste Annual Family Barbecue!
** Quick Sample Shipping **
If you choose a perk with quick sample shipping,
we'll ship an additional travel-size tube to you immediately after the end of this Indiegogo campaign. This means
you won't have to wait for our manufacturer to fill the large-scale order we're placing with our Indiegogo-raised funds. We've got these travel-size tubes on-hand now and ready to ship to you.
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Some footage of our travel-size sample tubes being labeled by our manufacturer.
International Supporters
To our international contributors, thank you for your support! We're happy to ship Power Toothpaste anywhere in the world - just make sure to add the $15 shipping that comes up when you add a shipping address outside of the United States. To keep things simple, you will be responsible for making sure Power Toothpaste can be delivered to your country, and any additional customs charges and regulations, should they apply.
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We think of ourselves as a technology startup, but we don't write code or build apps. Our product, Power Toothpaste, is the world’s first toothpaste to contain caffeine. We treat toothpaste with the spirit of innovation seen much more commonly in Silicon Valley and far too rarely in the corporate behemoths of personal care. Toothpaste is a technology product that helps people clean and care for their teeth… but we believe a toothpaste can and should do more. With Power Toothpaste, you get a rush while you brush™.
The idea behind Power was birthed by an experience many can relate to. When Founder Dan Meropol went in for his regular dentistry check-up, his dentist told him that his teeth looked great but that he hadn't been flossing enough. Dan had heard this before, but it hadn't stuck. He did some online research, and was surprised to learn from an ADA study that only half of Americans floss daily, and half of Americans only brush once per day.
Dan set out to find a way to get people to take better care of their teeth, and gave his friend Ian a call. Ian had recently been thinking about how terrible he felt in the mornings, and in a stroke of genius suggested a caffeinated toothpaste.
We realized there was a way to both encourage better oral care and solve the problem of morning grogginess. Ian quickly found himself making the very first version of Power Toothpaste in his kitchen.
Ian got to work formulating and perfecting the flavor of Power Toothpaste. Ian and Dan shared the first version of their toothpaste with their friends and family, and it quickly became evident they were on to something. Their friends demanded it and wanted to buy it, but Ian’s kitchen set- up couldn’t grow anywhere close to the demand they were receiving. It became clear that caffeinated toothpaste needed to become a real product, and they took it upon themselves to turn Power Toothpaste into a bonafide business. After a year of hard work, Power Toothpaste is ready to hit the shelves.
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Ian Nappier and Dan Meropol, co-founders of Power Toothpaste. Dan is a Mac. Ian is a PC.
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We didn’t want to be one of those crowdfunding campaigns that take months and months to ship. Our supporters deserve better. That’s why we’ve put significant time and financial investment behind Power Toothpaste before we ever brought it to Indiegogo.
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American oral hygiene is abysmal: 50% of Americans don't brush twice a day. For most people, oral care is a chore, something they do because they feel they have to. Our mission is to make being healthy an exciting and integral part of the morning routine. We want to make brushing your teeth an indispensable part of your morning, something that not only cleans your teeth but gives you the boost you need to take on the day.
80% of the toothpaste sold in the US is produced by two multibillion-dollar conglomerates, which haven't innovated in decades. Traditional oral care is a lackluster experience. The products are boring and unimaginative. We think you deserve better from your toothpaste, and have re-imagined what a toothpaste can be. This is a toothpaste that does more, and helps you do more. A toothpaste that gives you the energy you need to take on your day.
Power Toothpaste is a new kind of toothpaste. A toothpaste for people with big ideas. A toothpaste for dreamers (and deep sleepers). A toothpaste for people who wake up and want to change the world.
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A shot of our prototype travel-size tubes being sealed by our manufacturer.
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Dan
Dan heads up operations for Power Toothpaste, and
makes sure the toothpaste train is running on schedule.
He starts his day by brushing with Power Toothpaste on a soft-bristled brush. |
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Ian
Ian formulated the first version of Power Toothpaste in his kitchen, now he leads Power Toothpaste's logistics and supply-chain. He replaces his toothbrush every two to four months, or sooner if the bristles are frayed. |
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- The safety and healthfulness of our toothpaste is our number one priority. We’ve been working with dentists, industry insiders, and expert formulators to ensure the highest quality product. Plus, our toothpaste is made in America, in FDA and CGMP-compliant facilities. We’ve visited our manufacturing partner in person to inspect it and meet with its staff.
- If things go as planned, we're going to be mailing out a lot of toothpaste orders. We're working with a fulfillment partner to ship the bulk of the simpler orders from this campaign. We'll be fulfilling the larger and more complex orders by hand, to make sure everyone gets exactly what they ordered.
- The production order we place after this campaign will be our biggest yet. As with any large manufacturing project, things can go wrong in unexpected ways. To get ahead of any issues, we ran a smaller production run of travel-size tubes following the same techniques and processes that will be used in our future production batches. We've ironed out the kinks, received great feedback on those tubes (see the press reviews and testimonials above) and are confident that our subsequent, larger orders will run smoothly.
Here's some of the work we've done with our tube supplier to make sure our tubes are ready to be manufactured and printed:
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I like having coffee, is this going to replace my morning ritual?
Not necessarily! Most of our friends who regularly drink coffee find they still enjoy their morning cup of joe, but also enjoy getting their day going as soon as soon as they start brushing. Some of them have reported drinking slightly less coffee, and some of our friends who don’t drink coffee regularly have cut down after using Power Toothpaste. So it really depends on you!
How does it work?
Power Toothpaste is fortified with caffeine, just like your coffee. When you brush, your tongue and gums absorb the caffeine. You'll find you feel a boost much quicker than from coffee or energy drinks, which absorb through the stomach. You don’t need to swallow, so just brush normally, with the same amount of toothpaste as you normally would.
Is Power Toothpaste safe to use?
Absolutely! Caffeine is the only ingredient in Power Toothpaste that you wouldn't find in your standard toothpaste. Each pea-sized amount of Power Toothpaste contains slightly less than the amount of caffeine as in a medium cup of coffee. Of course, if you are very sensitive to caffeine or have a preexisting medical condition, we'd recommend consulting a medical professional before brushing with Power Toothpaste.
What about nighttime? Do I need a second tube of toothpaste?
We don’t recommend using Power Toothpaste at night (unless you're trying to stay up), and for now you should use your standard toothpaste. But stay tuned! We are hard at work developing a nighttime version of Power Toothpaste.
How often can I brush?
We don't recommend brushing with Power Toothpaste more than three times a day. Use your judgment.
What does it taste like?
We formulated Power Toothpaste to taste like most toothpastes on the market, and we ended up with something we think tastes better, mintier, and fresher than the toothpastes we've used before. Check out these testimonials for a closer look!
Does Power Toothpaste contain fluoride?
Power Toothpaste is a fluoride-free toothpaste. We understand that many people out there would prefer a fluoridated toothpaste. We'd like to additionally offer a fluoridated version, but the cost and complexity of manufacturing a fluoridated toothpaste are much higher, and we didn't want to set our campaign goal any higher than it needed to be. If you help us get Power Toothpaste off of the ground, we'll work hard to develop a fluoridated version to compliment our fluoride-free toothpaste.
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Even if you can't contribute financially, it doesn't mean you can't help! For Power Toothpaste to succeed, we need to get our campaign in front of as many people as possible. Please share with your friends using the share buttons on the left-hand side of your screen.
From the press? You can learn more, get media assets, and read our press release at press.powertoothpaste.com, or email us at press@powertoothpaste.com. We'd love to hear from you!
