1. When was the last time you watched a movie on VHS? Probably a while ago. The medium is obsolete. Today in Ontario there are 2.26 billion VHS tapes sitting in basements, stuffed in closets and collecting dust in storage rooms.
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Fact: VHS tapes are 80% recyclable but most end up in landfills.
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Fact: Plastics can take up to 1,000 years to biodegrade.
Recycling VHS tapes involves a lot of manual labour. Research shows that there is no way to automate the dismantling process and the work needs to be done by hand. So most VHS tapes just get tossed in the garbage and end up in landfills. We're solving this problem...and one more.
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2. What do you think perpetual unemployment does to a person's physical and psychological well-being? Sustainable employment is so important. It helps people live fulfilling lives and contributes to happy, healthy communities.
Unfortunately it is extremely difficult for many Ontarians to find jobs. New immigrants, single parents and persons struggling with mental health can face barriers to employment—which can be detrimental to a person’s well-being and sense of self-worth.
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3. So, how do you tackle landfills and unemployment? Here's how:
This graphic is our triple bottom line. We created a sustainable way to recycle VHS tapes: employing individuals to dismantle them. But it doesn't end there. We will specifically employ individuals facing barriers to employment. This strategy helps us save the environment and enrich the lives of fellow Ontarians.
Your support for Project Get Reel is crucial in making landfills less filled with recyclable materials, as well as creating futures for our target employees.
Brian McConnell, Managing Director at Wellington Consulting Group supports Project Get Reel