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Get Reel: How VHS Tapes Can Make Brighter Futures

Save the environment by hiring people with job barriers: It's win-win, you can make it happen!!

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Get Reel: How VHS Tapes Can Make Brighter Futures

Get Reel: How VHS Tapes Can Make Brighter Futures

Get Reel: How VHS Tapes Can Make Brighter Futures

Get Reel: How VHS Tapes Can Make Brighter Futures

Get Reel: How VHS Tapes Can Make Brighter Futures

Save the environment by hiring people with job barriers: It's win-win, you can make it happen!!

Save the environment by hiring people with job barriers: It's win-win, you can make it happen!!

Save the environment by hiring people with job barriers: It's win-win, you can make it happen!!

Save the environment by hiring people with job barriers: It's win-win, you can make it happen!!

Genesis XD
Genesis XD
Genesis XD
Genesis XD
1 Campaign |
Toronto, Canada
$4,464 USD $4,464 USD 65 backers
25% of $17,379 Flexible Goal Flexible Goal


Clickable perks are right here  ---------------------------------------------------------------->

To our backers: 
Stay tuned for our special tours to Get Reel workshop in May.

The Honourable Senator Art Eggleton endorses Project Get Reel.

Roger Hacala, Senior Vice President, Willis Canada support Project Get Reel.

Read more information on our April 9 launch event.


Watch CBC news on Project Get Reel.



There are two big challenges facing Ontario today. So we created one dynamic solution.

1. When was the last time you watched a movie on VHS? Probably a while ago. The medium is obsolete. Today in Ontario there are 2.26 billion VHS tapes sitting in basements, stuffed in closets and collecting dust in storage rooms. 

  • Fact: VHS tapes are 80% recyclable but most end up in landfills. 
  • Fact: Plastics can take up to 1,000 years to biodegrade.

Recycling VHS tapes involves a lot of manual labour. Research shows that there is no way to automate the dismantling process and the work needs to be done by hand. So most VHS tapes just get tossed in the garbage and end up in landfills. We're solving this problem...and one more.

_____________________________________________________________________________

2. What do you think perpetual unemployment does to a person's physical and psychological well-being? Sustainable employment is so important. It helps people live fulfilling lives and contributes to happy, healthy communities.

Unfortunately it is extremely difficult for many Ontarians to find jobs. New immigrants, single parents and persons struggling with mental health can face barriers to employment—which can be detrimental to a person’s well-being and sense of self-worth. 

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3. So, how do you tackle landfills and unemployment? Here's how: 

This graphic is our triple bottom line. We created a sustainable way to recycle VHS tapes: employing individuals to dismantle them. But it doesn't end there. We will specifically employ individuals  facing barriers to employment. This strategy helps us save the environment and enrich the lives of fellow Ontarians. 

Your support for Project Get Reel is crucial in making landfills less filled with recyclable materials, as well as creating futures for our target employees.


Brian McConnell, Managing Director at Wellington Consulting Group supports Project Get Reel


Who are we?

We are GenesisXD, a group of creative professionals and passionate social innovators. We are determined to resolve this massive, neglected environmental issue and create jobs for people with barriers to employment. 


Our last award-winning social enterprise, KLINK Coffee, was recognized for its social impact. With Project Get Reel we are bringing that success to the next level.




Why $25,000?

The funds raised will be used to get this project off the ground. We need your support for the basics. That means funding for costs associated with initial set up and hiring.  Our $25,000 figure was carefully calculated by an experienced financial analyst who factored in the set-up costs and support necessary for this project succeed through early-stage development.

By the way, the more you support Project Get Reel the more workers we can hire.

Project backers will receive incentives that include workshop tours, a limited edition special postcard, public acknowledgment and even advertising opportunities, subject to level of contribution.


Reel on a roll.

Once we start re-purposing reclaimable VHS material, we’re on our way to a sustainable business. We’re also committed to giving back. When Project Get Reel becomes a profitable business, we will use 50 per cent of our net profits to invest in new social enterprise projects. That way, we keep the social good reel going.


The nitty gritty:

Once VHS materials are broken down by Project Get Reel employees, they can be recycled. Far away from any landfills. 

Alejandra, client of Learning Enrichment Foundation.


So much more than just a job.

Project Get Reel is the first of its kind. It exists within Toronto’s Learning Enrichment Foundation (LEF)—a west end hub for social enrichment and community engagement. There, our employees have access to a variety of resources, such as English language training, employment services and childcare. These services can be instrumental in helping individuals break through the cycle of unemployment. 

With your support, we can help community members facing barriers to employment join an enriching and rewarding environmental initiative. The impact will be huge. Having a job significantly contributes to a person's happiness and well-being. And this project will change Toronto's recycling landscape by significantly reducing the amount of recyclable material going into landfills. 


Join the movement. We're counting on you.

We invite you to be our allies in tackling this unresolved environmental challenge. Support Project Get Reel for both environmental and social good. We have prepared different perks for different levels of support. 
If you are as passionate about this social mission as we are, please spread the word to your friends and family! Project Get Reel has a long-term social-environmental impact and it is critical that we share its value with as many people as possible. 

Thank you for taking time to read about this groundbreaking initiative. We are excited to watch it thrive! 


Please stay in touch. Follow us on:

•  Facebook

•  Twitter

• Email us at projectgetreel@gmail.com   


Yuliana, client of Learning Enrichment Foundation.

In the media: 

“What you’re doing is exemplifying what we hope everybody would do.”

                                                                                                          - Michael Charbon, Rogers TV

“Hopefully as word about the program spreads, so too will an awareness for how to properly treat VHS tapes and other disposable technologies.”

                                                                                                    -Adrian Johnson, NOW Magazine

“Once upon a time, VHS tapes ruled the world. Now we’re struggling to figure out what to do with them as the chunky boxes of plastic sit around in basements and closets, gathering dust and degrading, the information stored on their magnetic stripes slowly escaping its bonds.”

                                                                                                    - Jordan Pearson, VICE Magazine

"More recycling means more jobs, fewer plastics being thrown away and new opportunities for non profits to see how binging business and mission together can accomplish great things.”

                                                                                        -Sophia Bennett, 1-800-Recycling.com




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Choose your Perk

Sharing Buddy

Currency Conversion $3 USD
$5 CAD
THANK YOU! You have just supported an important social mission. + You are officially invited to our launch event on April 9, 2015 + We will also send you updates on our success, because you rock
4 claimed

Social Hipster

Currency Conversion $17 USD
$25 CAD
Cool! You'll love these perks: + An invite to our launch event + Your name will appear on our Virtual Hall of Fame + A postcard illustrated by award-winning illustrator Ben Weeks
17 claimed

Social Connector

Currency Conversion $59 USD
$85 CAD
You are great! You will get: + An invite to our launch event + Your name will appear on our Virtual Hall of Fame + A postcard illustrated by award-winning illustrator Ben Weeks + Your postcard will be signed personally by Project Get Reel founders Philip Yan and Graham Lewis
7 claimed

Social Citizen

Currency Conversion $73 USD
$105 CAD
What a kind soul! You will get: + An invite to our launch event + Your name will appear on our Virtual Hall of Fame + A postcard illustrated by award-winning illustrator Ben Weeks + Your postcard will be signed personally by Project Get Reel founders Philip Yan and Graham Lewis + Your website link will be featured on our Virtual Hall of Fame
13 claimed

Social Champion

Currency Conversion $382 USD
$550 CAD
How generous! You are awesome! You will get: + An invite to our launch event + A postcard illustrated by award-winning illustrator Ben Weeks + Your postcard will be signed personally by Project Get Reel founders Philip Yan and Graham Lewis + Your name will be handwritten and enlarged on our Virtual Hall of Fame + Your website's link will be featured on our Virtual Hall of Fame
2 claimed

V.I.P.

Currency Conversion $1,043 USD
$1,500 CAD
We are touched! You will get: + An invite to our launch event + Your name will be handwritten and enlarged, featured in a special, sectioned-off category on our Virtual Hall of Fame + Your website link will appear on our Virtual Hall of Fame + You will receive a limited-edition Ben Weeks postcard personally delivered by our founders Philip Yan and Graham Lewis + We will recognize your generous contribution at our launch event on April 9, 2015
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Premium V.I.P

Currency Conversion $1,738 USD
$2,500 CAD
Wow! To express our gratitude, the Premium V.I.P. treatment gets you: + An invite to our launch event + Your name will be handwritten and enlarged, featured in a special, sectioned-off category on our Virtual Hall of Fame + Your website link will appear on our Virtual Hall of Fame + You will receive a limited-edition and framed Ben Weeks postcard personally delivered by our founders Philip Yan and Graham Lewis + We will recognize your generous contribution at our launch event on April 9, 2015
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