WHO ARE WE?
Roads Less Traveled - Africa is all about family, we are Gus, Ri, Caela and Loki. As avid travelers we have decided to embark on setting up our own travel business to share some of the magical places and moments we’ve had along our road!
Our real focus is making sure that families have a truly unique African experience that is still affordable; unlike the many large tour operators we want to custom make all our tours with added extras to ensure each family’s trip is theirs and theirs alone. We don’t want quantity we really would like to make it all about the quality!
Gus grew up in Africa and has traveled to most of Southern and East Africa over the years and has spent much of his time in the African bush. Risette set out from the Netherlands in 2010 to experience and learn more of what Africa had to offer, she still hasn’t gone home yet! Caela, at 20 months old has lived in the African bush, traveled to Mozambique and lived at the mouth of the mighty Limpopo River, visited Swaziland and much of South Africa and is now living in the awesome province of KwaZulu Natal. Loki as our faithful companion is never far away and loyally by our side on as many trips as possible!
WHAT WE NEED
After 3 months of setup and investment from our savings, we have completed the start-up company basics – vision, area of focus, registration and a solid foundation, we need to move to the next and very critical level.
This next level includes expanding on the small amount of marketing done thus far. With the $13,000 we will be able push our brand and product to travel agents and most importantly, the general public. It is essential that we improve our exposure in order to compete with the many larger operators out there.
Another key area of our product and who we are, is ensuring that all the places we offer to our guests are unique and have that “little something” extra. Therefore, we need to expand our search for these “hidden gems”. Your contributions will allow us to reach more places to ensure our guests have magical experiences!
In short, branding, marketing and exposure along with contacting potential partners is what we feel is required to kick us off completely!
You can help us realise our dream by purchasing one of our fantastic and unique perks, like our branded travel mug, custom travel journals or a fantastic African goodie pack. Always wanted to come to South Africa? This is your chance to help us and get the trip you've always dreamed of! Please contact us if you have any questions about the trips.
OUR CHALLENGES
As a small start up company who's focus is to keep it personal and hands on with all of our clients, we feel our biggest challenge is getting exposure and making a name for ourselves in a very competitive industry with many large fish.
We therefore will utilise our funding to push our marketing and exposure to the areas we feel will gain us as much traction as possible, this being said, if we do not reach our funding requirement we will ensure that what we do raise, is utilised as effectively as possible!
OTHER WAYS YOU CAN HELP
If you can't help with a contribution, we would be most grateful for any help with getting the word out there about our campaign! If you can share our Indiegogo campaign on any social media level you'll always have a special place in our little start-up's heart! Thank you all very much!
Our Itinerary Planner